Features

Give your business a boost with print marketing strategies, tips and tricks. Dive into industries big and small and see how insiders and field experts use online printing to succeed – and how you can, too.

 

Stay current on the latest Smartpress brand and company news. Learn all the details about new online printing services, website features and improvements as soon as they’re introduced.

Engaging Connection: Printing & Sending Custom Invitations

You’re invited. Two very powerful words when it comes to events. Big or small, for work or pleasure, events simply can’t be successful without the people who attend it. And the best way to draw a crowd? Send unique, personalized, hold-in-your-hand invitations. Taking the time and effort to design, detail and print invitations translates to the time and effort your organization takes in caring for its business relationships. (And you thought it was just a card with a date and location on it.)

Lawn Care Marketing: 7 Ideas to Grow Your Business with Print

Whether you’re a landscape architect designing vast outdoor spaces or a local lawn care company taking care of seasonal essentials, you need to plant the seeds of your services to watch your business grow. How? Hedge your bets with print marketing materials at the focal point of your strategy. (And if you’re not in the landscaping biz, these ideas will work for your small business, too!)

Real Estate Marketing: 18 Print Products to Close the Deal

For realtors, developers and property managers alike, designing effective real estate marketing materials is essential to closing on any sale. From first-time homebuyer guides and property information inserts to Open House banners and Just Listed postcards, let us hand you the keys to successful print marketing. Leverage Smartpress’ online printing services to make your strategy structurally sound. With the right advertising, it can always be your kind of market.

Sports Marketing: 6 Ways to Win Big with Custom Print

Marketing your sports programs comes down to one thing: You want to score. From school teams and intramurals to summer rec camps and community center activities, print has to be part of your game plan to celebrate the players and build the program. With custom banners, posters, lawn signs and more, Smartpress’ printing services ensure your road to recognition lasts throughout the season.

Print Proposal: Designers Discuss Printing Custom Wedding Stationery

A one-stop shop for wedding planners, vendors and agencies, Smartpress is where the designers go. From custom invitations to RSVPs and thank you cards, we streamline the print process and make it possible to propose during a pandemic with a full wedding suite that caters to your clients’ needs. We’ve compiled some tips and tricks from design professionals in the industry, so marry our online printing services with your design ideas, and give your clients wedding stationery they’ll love to have and to hold.

Unveil the Unexpected: Marketing with Designer Folds

Enticing. Daring. Indulgent. These three words may not describe your previous marketing materials, but they certainly will when you add Designer Folds by Foldfactory to your advertising repertoire. Take it from Foldfactory founder, Trish Wtikowski: “Specialty formats are impactful - they provoke a reaction.” Indeed. With custom mailers, brochures and invitations like you’ve never seen, these 30 custom folds flaunt every panel, curve and twist and leave your audience wanting more.

ESOP: What are the Benefits of Printing with an Employee-Owned Company?

An Employee Stock Ownership Plan (ESOP) treats employees as assets because the employees are also owners, investors and shareholders of the company. While there are various legal and tax definitions of an ESOP business, the simplest explanation is that it allows a company to sell itself to its employees. Smartpress and its parent company, The Bernard Group, exist as a 100% employee-owned company.

Smartpress Storefronts: Build a Full-Service Print Management Solution

Managing print for your business, no matter the size, takes a lot of work. From ensuring consistency in branding and marketing across the organization, to tracking orders, payments and print collateral distribution, your workflow needs to be detailed and efficient. What if there were a one-stop shop solution? A print management software and workflow management system together in one place? With Smartpress Storefronts, you get all that and more.

Unique Ideas from 2020: Print Strategies for Your Business – Part 2

As the new year approaches, now’s the time to give your custom print strategy a refresh. In Part 1, we offered some of our favorite creative marketing ideas for online printing projects, and in this Part 2, we’ve got even more. The past year has taught us to be on our toes when it comes to designing and messaging, so let these unique, not-so-ordinary print ideas inspire you and your business.

Unique Ideas from 2020: Print Strategies for Your Business – Part 1

If we’ve learned anything this year, it’s that print’s never going out of style. Whether for professional marketing materials or personal endeavors, custom print makes it easy to pivot from the status quo to the new normal and everything in between. Take a look at this refreshing round-up of creative print ideas for meeting strategic goals and strengthening connections. And then get inspired to use print for your own business!

Powerful Print: How Churches Boost Engagement & Outreach

Churches are on a mission to get The Message to the masses. And whether you’re running a megachurch with thousands of faithful members or working to boost attendance at your local congregation, print has to be part of your playbook. From outreach brochures and official letterhead to event signage and service essentials, custom church marketing is a blessing for your brand.

Print with a Purpose: How Nonprofits Expand Their Reach

When nonprofits aren’t busy making a difference in their community, they’re busy making progress with print. Whether focused on education, advocacy or charity, organizations big and small are leaning on print to build partnerships, implement initiatives and support the welfare of those they serve. From fundraising and events to marketing and administrative essentials, print is a traditional medium resulting in modern gains.

Sales Strategy: How Catalogs Hack the Holidays

It happens every year without fail: the first leaf falls and the countdown to the gift-giving season suddenly begins. And as the search for the right gift ensues, your customers’ need for a convenient shopping experience becomes even more clear. Whether you specialize in artisanal crafts or mass-produced wares, catalog printing with Saddle Stitch Booklets or Brochures is the strategic gift that keeps on giving.

A New Draft: How Breweries Use Print to Pour

Thanks to craft beer culture, enjoying what’s on tap over a board game and good conversation is part of our regular routine. And where’s all this casual congregating taking place? Local breweries, of course. From Oktoberfest and seasonal pours and to trivia nights and live music, breweries have the hops and the happenings, and they’re using print to promote all the ways guests can eat, drink and be merry.

The Lure of a Logo: Promotional Products Build Brand Recognition & Loyalty

Stretching your marketing dollars is more important than ever. It goes without saying, you need a strategy that repeatedly pays off, not just a one-time wonder. Investing in promotional products is a tactic that advertises your business and boosts awareness practically anywhere. And we’re not talking just the obvious water bottles and keychains for giveaways.

Toast to Success: Wineries Tap into Print Marketing

While some winery patrons come solely for the grape, many stay for sunset strolls through the vineyard, tours of the barrel room and perfectly packed picnics. So how are wineries getting customers to wine and dine in the first place? They’re popping the cork on creative print marketing to blend the aroma with awareness and attendance.

Essential Printing: Ideas for Communication that Connects

In today’s “new normal,” there are indeed printing projects essential for the safety and well-being of our society. But there’s also a heart-felt, more creative side to printing that reminds us we’re all in this together. We’re connecting with customers on a more personal level and finding new ways to reach friends and family from afar.

From Production to Protection: Pivoting Beyond Print

During this time of uncertainty, Smartpress is proud to be a reliable source of essential print materials... and now personal protective equipment for those who need it most. Along with our parent company, The Bernard Group, we’re converting our production process to help protect those in our community and across the nation from the spread of COVID-19.

Smartpress Sponsors AIGA Design Camp

Smartpress Sponsors AIGA Design Camp

On a chilly, grey morning, hundreds of flannel-clad designers flocked to Madden’s Resort on Gull Lake in Brainerd, Minnesota. The venue, befitting the ultimate northern cabin getaway experience, would provide the very Minnesotan backdrop to AIGA’s Design Camp.

Redesigning the Smartpress Brand

We set out on a journey to redefine our brand direction, visual identity, and website. It would be an understatement to say there has been a change at Smartpress.