Features

Give your business a boost with print marketing strategies, tips and tricks. Dive into industries big and small and see how insiders and field experts use online printing to succeed – and how you can, too.

 

Stay current on the latest Smartpress brand and company news. Learn all the details about new online printing services, website features and improvements as soon as they’re introduced.

Variable Data Printing: How to Personalize Your Marketing

Marketing is all about the message. But how do you create one that connects with target audiences and turns browsing into buying? Personalize it! Variable Data Printing lets you tailor specific text and imagery to individual recipients not only on your marketing assets, but also personal invitations, RSVPs and more. With VDP, ensuring engagement is easy.

Prost to Print: 5 Ideas for Oktoberfest Marketing (& Other Fall Events!)

With authentic beer, savory wurst, traditional games and live music, Oktoberfest sells itself, right? Nein. While the lure of lederhosen may be strong, your Oktoberfest marketing must be stronger to build awareness for your events and get people in the door. Before you plan for pretzels and polka, promote with our top five print marketing ideas. (Hint: You’ll want them for harvest and fall festivals, too!)

Design with Canva: Create & Print Using This Easy Graphic Design Platform

At Smartpress, your printing experience is our priority - and we just made it even better. We’ve partnered with Canva to bring you the most intuitive, easy to use and simple graphic design platform out there. With online printing templates, images and graphics, it’s a game-changer for professional designers and novices alike.

Sustainable Paper: Why Printing with Smartpress is Eco-Friendly

Printing can get a bad rap. Naysayers argue it’s not sustainable and it’s cutting down all our trees. Those things may have been true at one time, but fortunately, times (and processes) have changed. Majorly. With an eco-friendly online printer like Smartpress, you get to partner with the planet to print projects on sustainable stocks like hemp or paper that’s been sourced responsibly from thriving forests. 

Custom Art: Why Professional Artists Print with Smartpress

For professional artists and hobbyists alike, making high calibur prints of your creations is essential to keeping your business or side hustle booming. Smartpress helps bring this vision to life with the highest quality substrates and color matching that can’t be beat, whether you sell art online, showcase framed pieces at fairs or market custom prints at expos. Check out our design tips for paper, canvas and metal mediums and use Smartpress as your secret weapon for artistic success. 

Print marketing isn't dead

3 Reasons Marketers Say Print Isn’t Dead (And 1 Bonus!)

Ah, the age-old question. As digital marketing expands its reach, business owners want to know if print marketing is worth their time and money. Let us be the ones to put this never-ending duel to rest: No, print is not dead. Yes, it’s most definitely worth your investment. 

Senior Living Marketing: Print Ideas to Get You Back on Track Post-Pandemic

For over a year, we’ve all been challenged with a life turned upside down. And for retirement communities, it’s more than a relief to begin reclaiming what’s familiar. From short-term stays to long-term care, your essential services need essential print marketing. Get back on track with assisted living advertising that welcomes new residents, shares your services and tells your story.

Patriotic Printing: Design Ideas for Adding Americana into Advertising

Holidays often mean two things for your business: a busy few weeks and a boost in sales. And the key to a successful campaign? The right design at the right time. For the Fourth of July, we’re talking patriotic and Americana printing that celebrates the season and engages the community. From subtle stars and stripes to bold red, white and blue, check out these easy and effective ideas for adding strategic spirit to your Fourth of July signage and print marketing.

Sun & Sales: 5 Print Products to Heat up Your Summer Marketing

Ready and set for summer? As the season changes, it’s essential your business tactics do, too. For everything from outdoor events and summer camps, to pool installation and summer wear, active advertising will have your brand soaking up the sun and the sales. As temperatures rise, keep your cool with these summertime marketing strategies.

Graduation Printing: 4 Products (Plus Tips) to Celebrate Students

Graduations are about so much more than the cap and gown. From preschool to college and everything in between, planning the celebration of those academic achievements is an event in its own right. With announcements, custom invites, personalized yard signs and more, parents and educators alike can earn a degree in graduation printing from Smartpress.

Sustainable Printing: Smartpress’ Carbon Neutral Program

As your eco-friendly online printer, Smartpress is always looking for ways to further assert ourselves as the industry leader in sustainable printing and corporate social responsibility. So in an effort to go carbon neutral and continue to reduce our business’ environmental impact, we’ve partnered with 3Degrees to purchase Renewable Energy Certificates and Carbon Offsets.

Lawn Care Marketing: 7 Ideas to Grow Your Business with Print

Whether you’re a landscape architect designing vast outdoor spaces or a local lawn care company taking care of seasonal essentials, you need to plant the seeds of your services to watch your business grow. How? Hedge your bets with print marketing materials at the focal point of your strategy. (And if you’re not in the landscaping biz, these ideas will work for your small business, too!)

Real Estate Marketing: 18 Print Products to Close the Deal

For realtors, developers and property managers alike, designing effective real estate marketing materials is essential to closing on any sale. From first-time homebuyer guides and property information inserts to Open House banners and Just Listed postcards, let us hand you the keys to successful print marketing. Leverage Smartpress’ online printing services to make your strategy structurally sound. With the right advertising, it can always be your kind of market.

Sports Marketing: 6 Ways to Win Big with Custom Print

Marketing your sports programs comes down to one thing: You want to score. From school teams and intramurals to summer rec camps and community center activities, print has to be part of your game plan to celebrate the players and build the program. With custom banners, posters, lawn signs and more, Smartpress’ printing services ensure your road to recognition lasts throughout the season.

Print Proposal: Designers Discuss Printing Custom Wedding Stationery

A one-stop shop for wedding planners, vendors and agencies, Smartpress is where the designers go. From custom invitations to RSVPs and thank you cards, we streamline the print process and make it possible to propose during a pandemic with a full wedding suite that caters to your clients’ needs. We’ve compiled some tips and tricks from design professionals in the industry, so marry our online printing services with your design ideas, and give your clients wedding stationery they’ll love to have and to hold.

Unveil the Unexpected: Marketing with Designer Folds

Enticing. Daring. Indulgent. These three words may not describe your previous marketing materials, but they certainly will when you add Designer Folds by Foldfactory to your advertising repertoire. Take it from Foldfactory founder, Trish Wtikowski: “Specialty formats are impactful - they provoke a reaction.” Indeed. With custom mailers, brochures and invitations like you’ve never seen, these 30 custom folds flaunt every panel, curve and twist and leave your audience wanting more.

ESOP: What are the Benefits of Printing with an Employee-Owned Company?

An Employee Stock Ownership Plan (ESOP) treats employees as assets because the employees are also owners, investors and shareholders of the company. While there are various legal and tax definitions of an ESOP business, the simplest explanation is that it allows a company to sell itself to its employees. Smartpress and its parent company, The Bernard Group, exist as a 100% employee-owned company.

Smartpress Storefronts: Build a Full-Service Print Management Solution

Managing print for your business, no matter the size, takes a lot of work. From ensuring consistency in branding and marketing across the organization, to tracking orders, payments and print collateral distribution, your workflow needs to be detailed and efficient. What if there were a one-stop shop solution? A print management software and workflow management system together in one place? With Smartpress Storefronts, you get all that and more.

Unique Printing Ideas from 2020: Strategies for Your Business – Part 2

As the new year approaches, now’s the time to give your custom print strategy a refresh. In Part 1, we offered some of our favorite creative marketing ideas for online printing projects, and in this Part 2, we’ve got even more. The past year has taught us to be on our toes when it comes to designing and messaging, so let these unique, not-so-ordinary print ideas inspire you and your business.

Unique Printing Ideas from 2020: Strategies for Your Business – Part 1

If we’ve learned anything this year, it’s that print’s never going out of style. Whether for professional marketing materials or personal endeavors, custom print makes it easy to pivot from the status quo to the new normal and everything in between. Take a look at this refreshing round-up of creative print ideas for meeting strategic goals and strengthening connections. And then get inspired to use print for your own business!

Church Marketing: How Powerful Print Boosts Engagement & Outreach

Churches are on a mission to get The Message to the masses. And whether you’re running a megachurch with thousands of faithful members or working to boost attendance at your local congregation, print has to be part of your playbook. From outreach brochures and official letterhead to event signage and service essentials, custom church marketing is a blessing for your brand.

Nonprofit Printing: Expand Your Reach with a Purpose

When nonprofits aren’t busy making a difference in their community, they’re busy making progress with print. Whether focused on education, advocacy or charity, organizations big and small are leaning on print to build partnerships, implement initiatives and support the welfare of those they serve. From fundraising and events to marketing and administrative essentials, print is a traditional medium resulting in modern gains.

Sales Strategy: How Product Catalogs Hack the Holidays

It happens every year without fail: the first leaf falls and the countdown to the gift-giving season suddenly begins. And as the search for the right gift ensues, your customers’ need for a convenient shopping experience becomes even more clear. Whether you specialize in artisanal crafts or mass-produced wares, catalog printing with Saddle Stitch Booklets or Brochures is the strategic gift that keeps on giving.

Brewery Marketing: How Brewers Pour Print into the Process

Thanks to craft beer culture, enjoying what’s on tap over a board game and good conversation is part of our regular routine. And where’s all this casual congregating taking place? Local breweries, of course. From Oktoberfest and seasonal pours and to trivia nights and live music, breweries have the hops and the happenings, and they’re using print to promote all the ways guests can eat, drink and be merry.

Logo Lure: Promotional Products Build Brand Recognition & Loyalty

Stretching your marketing dollars is more important than ever. It goes without saying, you need a strategy that repeatedly pays off, not just a one-time wonder. Investing in promotional products is a tactic that advertises your business and boosts awareness practically anywhere. And we’re not talking just the obvious water bottles and keychains for giveaways.

Winery Marketing: Toast to Success with Print

While some winery patrons come solely for the grape, many stay for sunset strolls through the vineyard, tours of the barrel room and perfectly packed picnics. So how are wineries getting customers to wine and dine in the first place? They’re popping the cork on creative print marketing to blend the aroma with awareness and attendance.

Essential Printing: Ideas for Communication that Connects

In today’s “new normal,” there are indeed printing projects essential for the safety and well-being of our society. But there’s also a heart-felt, more creative side to printing that reminds us we’re all in this together. We’re connecting with customers on a more personal level and finding new ways to reach friends and family from afar.

From Production to Protection: Printing Essential Safety Products

During this time of uncertainty, Smartpress is proud to be a reliable source of essential print materials... and now personal protective equipment for those who need it most. Along with our parent company, The Bernard Group, we’re converting our production process to help protect those in our community and across the nation from the spread of COVID-19.

Smartpress Sponsors AIGA Design Camp

Smartpress Sponsors AIGA Design Camp

On a chilly, grey morning, hundreds of flannel-clad designers flocked to Madden’s Resort on Gull Lake in Brainerd, Minnesota. The venue, befitting the ultimate northern cabin getaway experience, would provide the very Minnesotan backdrop to AIGA’s Design Camp.

Redesigning the Smartpress Brand

We set out on a journey to redefine our brand direction, visual identity, and website. It would be an understatement to say there has been a change at Smartpress.