When it comes to political campaigning, print works. No question about it. Studies show print is still one of the most effective tools in the fundraising and stumping season. Digital marketing will only get you “so far.” You need to be proactive in getting the word out through signs, mailers and pamphlets - a tactic that’s proven to be the most successful, time and again. Put simply: print drives campaigns.
Born in the luxury retail space, silicone edge graphics (SEG) are the ultimate signage solution, transforming everything from intimate restaurants to sports arenas. Featuring a premium fabric print and a simple interchangeable system, SEG is the perfect union of impact and flexibility.
On a chilly, grey morning, hundreds of flannel-clad designers flocked to Madden’s Resort on Gull Lake in Brainerd, Minnesota. The venue, befitting the ultimate northern cabin getaway experience, would provide the very Minnesotan backdrop to AIGA’s Design Camp.