Stay current on the latest Smartpress brand and company news. Learn all the details about new Smartpress website features and improvements as soon as they are introduced.

Print in Politics: A Campaign’s Most Effective Tool

When it comes to political campaigning, print works. No question about it. Studies show print is still one of the most effective tools in the fundraising and stumping season. Digital marketing will only get you “so far.” You need to be proactive in getting the word out through signs, mailers and pamphlets - a tactic that’s proven to be the most successful, time and again. Put simply: print drives campaigns.

Smartpress Sponsors AIGA Design Camp

Smartpress Sponsors AIGA Design Camp

On a chilly, grey morning, hundreds of flannel-clad designers flocked to Madden’s Resort on Gull Lake in Brainerd, Minnesota. The venue, befitting the ultimate northern cabin getaway experience, would provide the very Minnesotan backdrop to AIGA’s Design Camp.

Redesigning the Smartpress Brand

We set out on a journey to redefine our brand direction, visual identity, and website. It would be an understatement to say there has been a change at Smartpress.