Extraordinary Impact: 14 Creative Print Designs from 2022 – Part 2

As a premium online printer, we know a thing or two about creative print design. And so do our customers! In Part 1, we gave you an inside look into seven projects from 2022 that were anything but ordinary. And now in this Part 2, we’re giving you seven more inspiring examples of how people followed their creative intuition and designed products in totally unique ways for totally impactful results.

Creative print marketing flips the script on expectations, both with the design of the product and how the product is used. The Creative Director at PHCP, Amy Schraub did just that with custom Bookmarks for her client’s exclusive event.

With double-sided printing on classic uncoated smooth paper stock and 130# cover weight, they more than hit the mark. “Since this event is full of branded swag, we wanted to ensure the print materials created were easily held and able to be taken home – the bookmark was the perfect solution,” said Schraub.

Hint: Want to print multiple bookmarks with varying content? Try our Versions feature! It lets you print as many as you want with different designs all in one order. Just make sure the size, stock and finish remain the same.

When you think of creative print design, informational packets may not immediately come to mind. Instead of typical pocket folders, Hannah Christianson, marketing coordinator for ARIUM Living, opted for a modern Designer Fold: the Tri-fold Pocket Mailer.

“This tri-folder is what we give prospects when touring so they can learn more about our brand, while also inserting and carrying floorplan cards,” said Christianson. And with gloss and matte UV coating options, it’s an impressive way to present the details.

Hint: Designing your own mailers for marketing? Tri-fold Pocket Mailers make online printing simple, with convenient wafer seals and addressing and mailing services.

Some of the best creative print ideas fill a hole in an industry. That’s what Kevin McClelland’s “Bullet-Proof Hockey Mindset” book did. As the founder of HockeyTraining.com, McClelland “wanted to create a complete resource for hockey players that would be best in a printed book [and] create authority in the hockey coaching space.” He did it with Perfect Bound Booklets.

The perfect binding creates a seamless square spine ideal for not only photography portfolios and lookbooks, but also novels. “We wanted it to look and feel like a book you would find at a bookstore,” said McClelland, “and we were impressed with how easy it was to turn our PDF into a book without the help of a publisher.”

Hint: Ready to be your own publisher? See how it’s done with custom booklets: A Novel Idea: How to Self-Publish a Book with Smartpress.

Effective product labels secure a connection between the brand and the customer… and provide crucial visual impact. Kyle Anttila, owner of Birch Candle Company, was right on target. Combining our label printing with his unique branding, Anttila’s end product “supports the strength of our brand and contributes to the overall marketability of our business.”

That’s a lot to put on a label’s shoulders. But for Anttila, Smartpress helped carry the load when bringing his creative print design to life: “We were impressed with the ease of uploading artwork online, the proofing process in our dashboard and the customer support option via chat.”

Hint: Anttila chose our crack ‘n’ peel label stock, which features uncoated matte paper with permanent adhesive and easy peeling for a seamless application. Not into permanent labels? We have removable label stock, too.

Print marketing ideas can make or break a brand, whether you’re launching one or expanding one. Melody Foster’s tactic was to let custom banners do the multi-purpose work. As CXO of Corcoran Global Living, Foster’s mission was to have “consistent materials to grow the recognition of our company name” in a new area.

“We’ve had tremendous growth and used these signs at every event. The Step and Repeat Banners give our people a perfect backdrop when they take selfies to post to social media celebrating our growth,” said Foster. “And the Retractable Banners have also been terrific to use at community events or for charitable events we sponsor. They work well in entrance areas and are incredibly light, portable and easy to pop-up.”

Hint: Wondering about banner materials, pole pockets or assembly? We’re the online printing shop that’s got the answers: Banner Printing FAQ.