Packaging Inserts: 7 Ideas (& Tips) to Increase Engagement

Whether you’re shipping products to existing customers, new clients or potential ones, Insert Cards can make a strong impression. As such, packaging inserts are an important marketing strategy you’ll want to consider as you grow your business and brand.

No matter what kind of creative insert card ideas you have, even a simple one can yield a big ROI. Business cards, thank yous and other package inserts do three key things:

1. Build relationships with customers.
2. Boost client loyalty and increase the likelihood of repeat business.
3. Personalize your brand.

And an added bonus? They’re just fun. Who doesn’t love something extra and unexpected in their package? It’s all about surprise and delight!

Take a look at our top suggestions for effective insert card printing and get ready to reap the benefits. 

Everyone loves a discount, so why not include one in each package? You can do this in many different ways, but common discount cards offer a percentage off the customer’s next order, a coupon to share with a friend or dollars off based on order total. Want to promote a new product? Inserts work perfectly for that, too! 

No matter what you offer, you’re increasing the chance the customer will shop with you again or try that new item.

Tip: Be thoughtful with paper stocks and finishes. As a premium online printer, Smartpress makes it easy to create the right look and feel with textured linen, felt weave and recycled stocks, gloss and matte UV coatings and velvety Soft Touch laminate.

It’s no secret that product reviews and your social media presence can have a big effect on your brand, so include a card asking the customer to write a review and share their experience on their social channels.

Whether positive, negative or neutral, the more reviews you have, the better. And if a customer has their own social following, it’s double promotion for your brand, too.

Tip: Include a QR code on your insert card that takes the customer straight to the online review. QR codes are convenient, quick and swiftly becoming the norm.

This one may seem obvious, but you’d be surprised at how often it’s missing. Whether you list bulleted steps or include paragraphs, care instructions and how-to information is crucial to a positive and painless customer experience. 

Tip: Instructions and directions can be bland, so play with digital laser cutting to present your information in custom and unexpected shapes. Design your insert cards for online printing in simple circles, ovals and rectangles or take it up a notch with more complex shapes.

Who says you have to include just one? Double up with product inserts like magnets, samples, stickers, bookmarks, keychains, koozies, mints and more. Part of our premium online printing services, Smartpress can print custom promo products to suit your audience and meet your goals.

The possibilities are endless, but whatever you choose to include, make sure it’s something that will benefit your customer and the message is genuine.