Peach Fuzz: Designing with Pantone Color of the Year 2024

So why Peach Fuzz? According to Pantone, “our need for nurturing, empathy and compassion grows ever stronger, as does our imaginings of a more peaceful future.” Officially PANTONE 13-1023 in the Pantone Matching System®, Peach Fuzz was named Pantone Color of the Year 2024 for its ability to be “an idea as much as a feeling” that “evokes a new modernity.”

Describing it as “an appealing peach hue softly nestled between pink and orange,” Pantone believes its “velvety gentle peach tone captures an all-embracing spirit that enriches mind, body, and soul.” In other words? There’s nothing off-color about it.

At once “sensitive, sweet and airy,” Pantone also sees Peach Fuzz as “quietly sophisticated and contemporary, with depth whose gentle lightness is understated but impactful.” It’s a lot for just a color to live up to. Can it really be all that? And can it really affect your business?

Hint: When designing with color, make sure you understand which color space to work and how colors look on print vs. a digital screen before submitting your orders.

Ask anyone in business and marketing, and they’ll tell you colors absolutely elicit certain emotions, which lead to certain behaviors. When you explore color psychology as part of your marketing strategy, it’s clear tints can turn into trends and influence how customers engage with products and companies – and Peach Fuzz is no different.

While it’s generally a good idea to stay away from trends and create branding that’s reliably recognizable, catching the trend train can be beneficial when used tactically – the potential ROI simply can’t be overlooked.

For designing print marketing with the Pantone Color of the Year 2024, this means creating inviting warmth with a human touch and contemporary ambiance. Visuals are part of the buying habits puzzle, so incorporate Peach Fuzz effectively with these ideas:

• Brochures and Flyers: Use it in the background or as an accent color to make your marketing materials visually appealing. Whether you’re printing advertising brochures or product sell sheets, the color’s warm tactility gives any message an airy, forward-thinking presence.
• Labels and Hang Tags: Product labels and tags need to attract customers and persuade them to literally lean in and get closer. Use what Pantone calls Peach Fuzz’s “fresh approach to a new softness” to embrace customers and invite them to reach out and touch your products.

When done right, Peach Fuzz can be as soft and tender or as big and bold as you like. After all, to be Pantone Color of the Year 2024, it has to be versatile and malleable enough to convey messages that span the spectrum. And that includes event messaging.

In choosing a color for 2024, Pantone wanted a hue “whose cozy sensibility brought people together” and that “could focus on the importance of community and coming together with others.” With a pedigree like that, Peach Fuzz is prime for event marketing.

For essentials leading up to corporate functions, to setting the tone at nonprofit events and all the necessities in between, Peach Fuzz promotes the desire for togetherness and encourages attendees to savor the moment. Here’s how:

• Invitations: Use Peach Fuzz in your invitation designs to convey a warm and welcoming atmosphere. Custom printing with this shade embodies that comfortable feeling of spending time with friends, colleagues and clients.
• Event Signage: Peach Fuzz has a cozy sensibility that can bring people together, so it’s a no-brainer on signs displayed around your event. Use it to infuse your space with a welcoming ambiance.
• Posters and Banners: Here’s where Peach Fuzz can really take the spotlight in an unmissable, yet approachable way. Try it as the background color or as a dominant color to convey your message to all.