Lawn Care Marketing: 7 Ideas to Grow Your Business with Print

Whether you’re a landscape architect designing vast outdoor spaces or a local lawn care company taking care of seasonal essentials, you need to plant the seeds of your services to watch your business grow. How? Hedge your bets with lawn care marketing materials at the focal point of your strategy. (And if you’re not in the landscaping biz, these ideas will work for your small business, too!)

Getting your message across and to the right audience is key. With Direct Mail Postcards, you can target homes and businesses in your area, as well as make connections and build relationships with clients and partners far away.

Design your marketing postcards with full-color imagery of manicured grass or wow-worthy water features, advertise a la carte services or promote bundled annual plans. On coated paper stocks and substantial paper weights, our custom postcard printing even lets you add perforation to create instant business cards or loyalty cards.

Our addressing and mailing services ensure your direct mail marketing thrives. We handle all the maintenance, uploading your own customer list or helping you source a list of potential new ones with demographics to weed out the rest.

Custom Brochures are a great option when you need more space to show off the shrubs, put a spotlight on perennials and detail the decking. Just as the design elements are essential to your landscaping concept, so too is brochure printing to your marketing plan.

Online printing with Smartpress means you can choose from more than 10 brochure folds to advertise your story. Experiment with the layout to show how you brought balance to a backyard or cultivated a cozy courtyard. Add customer testimonials to one panel and contact information to another, offer service specs and DIY hints.

With a wide range of paper stocks, plus gloss and matte UV coatings, velvety Soft Touch laminate, even wafer seals, you can design marketing brochures that send just the right message. Keep a stack of them at your trade show booth, hand them out at events and fairs or leave a handful at local home and hardware stores.

As you build a portfolio, it’s important to present your projects in a professional package. Custom Pocket Folders do just that, with durable 120# cover stock and the option to add one or two business card slits so your contact information is always handy.

Print personalized folders for customers and include important documents like contracts, service features and design plans. And if you’re attending trade shows and industry events, compile marketing Sell Sheets and other collateral in custom folders with logos and your brand’s color scheme.

Hint: Design and order presentation folders for future meetings and clients. With shrink wrapping, you can store bundles safely with your office supplies and other lawn care marketing and use as needed.

Being in the right place at the right time often makes the sale. When it comes to marketing that sticks, look no further than custom Car Magnets and Window Decals.

With vehicle magnets, you can advertise your company on work trucks and trailers going from one job to the next. You can even print magnetic car and truck signs in various shapes and sizes with digital die cutting. Get creative with your business logo, outlines of trees or even lawn mowers.

Concerned a magnet may not stick to the aluminum or plastic panels of your vehicle? Window decals work just as well! Coordinate your advertising with removable, low-tack adhesive decals displayed in the windows of your car or truck. And since they can be used indoors or out, add window decals to your office’s storefront with hours of operation, product specs and service highlights.

Last but not least, the classic marketing tool no lawn care business can go without? Custom Yard Signs. A no-brainer signage solution, landscape lawn signs garner all kinds of attention with double-sided printing and H-stakes that make installation a breeze.

In weather-resistant corrugated plastic, custom lawn signs give you enough space to show off your branding and they won’t fade in the sun. Post them around neighborhoods, outside your offices and at job sites.

Hint: Create multiple yard signs with varying content via Versions for your lawn care marketing. As long as your signs have the same size and specs, you can design different ones to promote services for each season with this convenient online printing service.