Print Points: Smartpress’ New Loyalty & Referral Program
Printing your business and personal projects with Smartpress is already awesome. But we’re making it even better with the launch of our NEW Print Points Loyalty & Referral Program. With this rewards program, you earn points on every single Smartpress purchase. And when you refer a friend, you get even more points. Then, simply cash in those points for dollars off your orders! Let’s dig into the details.
How to Earn Points
The first step in any customer rewards program is earning the points. As an online printer focused on our customers and clients, we already make the designing and printing process simple – did you think our loyalty program would be any different?
“Print Points is designed to reward our customers based on each of their purchases,” said Smartpress’ Director of Sales, Adam Breiter. “The math is pretty simple: the more you spend, the more you earn in rewards. And that just means more savings on your next purchase!”
Even if you don’t like math, you’ve got to like that math. Whether you’re printing one-off custom stationery or an entire suite of marketing collateral for your business, our membership program lets you earn points on every single Smartpress purchase.
And if you really want to rack up the points, we give you a way to do that, too. How? Simply refer a friend to your favorite online printing shop (ahem, us) and if they make a purchase, we’ll give you oodles of bonus points.
Hint: You’re automatically enrolled in Print Points when you register for a Smartpress account. Already registered? Then you’re already enrolled.
Member Tiers
When strategizing about what a customer loyalty program might look like at Smartpress, we knew we wanted to not only create some good vibes for our customers, but also stronger connections with them.
“A loyalty program should do just that – build loyalty,” said Breiter. “Our customers love us (check out that Google rating!) and this new program gives us the ability to reward them. It strengthens our relationship with existing customers and attracts new ones to our brand.”
So how does Print Points do that? By being a rewards program that’s also an incentive program. Print Points features four member tiers that determine the rate at which you earn points. You’re assigned a tier based on your purchase history from the last 12 months, and as you spend more (or less), you get to jump to new tiers and new benefits:
CYAN
- Spend $0 – $999 annually
- Earn 1 point per dollar spent
- Refer a friend for 10,000 bonus points when they make a purchase
- Friend receives 15% off their first purchase
MAGENTA
- Spend $1,000 – $4,999 annually
- Earn 2x the points per dollar spent
- Refer a friend for 10,000 bonus points when they make a purchase
- Friend receives 15% off their first purchase
YELLOW
- Spend $5,000 – $9,999 annually
- Earn 5x the points per dollar spent
- Refer a friend for 10,000 bonus points when they make a purchase
- Friend receives 15% off their first purchase
BLACK
- Spend $10,000 or more annually
- Earn 10x the points per dollar spent
- Refer a friend for 10,000 bonus points when they make a purchase
- Friend receives 15% off their first purchase
Hint: If you go 12 months without placing an online printing order with us, you’ll roll back to the Cyan tier.
How to Redeem Points
The best part of any loyalty program? Redeeming your points, of course. For Print Points, that means turning your points earned into cash you can use on any and all Smartpress purchases.
Once you’ve added your products or online printing services to your cart, you can view your points balance and apply them to your purchase during checkout. And don’t worry, redeeming your points will result in a reduction of your Print Points balance but doesn’t change the tier you’re in.
“Our account dashboard makes it easy for customers to track their balance, referral activity and progress toward the next tier,” said Breiter. “From day one, everyone has the ability to build their rewards balance, level up to the next tier and apply their savings toward future orders.”
As you make purchases throughout the year, be sure to keep an eye on your balance – your points expire one year after your last order. So as long as you make a purchase at least once every 12 months (or refer someone who then makes a purchase with Smartpress), your points are safe and ready to be redeemed when you are.
Hint: Have questions? Get answers with our Print Points FAQ.
The Fine Print
Before you begin making purchases and redeeming points, we want you to know all the ins and outs of Print Points, which includes the fine print (har har). Check out these final tidbits and then start placing your orders with Smartpress:
- Points are not earned on tax, postage or shipping.
- Points are pending until your order is shipped.
- Points will be reflected in your account after shipment.
- Points expire after 12 months if you don’t make at least one purchase or none of your referrals make at least one purchase.
- Points value and tier benefits are subject to change.
Ever take projects to your local print shop? Well, submit that order with us instead and begin earning points for those projects, too.
“Printing at a local shop means multiple trips back and forth, countless phone calls to clarify expectations and often results in lower quality print,” said Breiter. “When you submit those same jobs to Smartpress online, we bet we’ll have your project shipped quicker, with higher quality and with less hassle. Not to mention all the Print Points you’ll rack up for dollars off future purchases!”
