On Press articles highlight a variety of print design techniques and effects that can be achieved at Smartpress. They also provide insights into Smartpress print products, paper stocks, and finishing capabilities.
Opening your mailbox to find a greeting card is a rare occurrence in our digital world. It’s a personal touch that goes above and beyond standard expectations. So make it extra special with our Foil Greeting Cards that put shine into the salutation, whether for friends and family or clients and customers.
Planning for the year ahead is essential for any business owner or marketing professional. And the tool to help accomplish this? A custom calendar. No matter how many devices we have at our disposal, those digital days can’t compare to the real thing. Whether you need to manage fiscal milestones or remember family birthdays, promote personal artistry or boost brand awareness, calendar printing puts time on your side. We’ve compiled some design tips to consider as you create your own custom calendar.
When creating a print project, the most challenging part is making your design stand out so customers, target audiences, even friends and family, don’t overlook it or toss it on a pile of similar-looking assets. Fortunately, we have a solution: White ink printing puts a superior spin on business essentials and passion projects alike. It’s a truly compelling specialty and gets your design noticed.
Your work environment directly affects your customers, guests and employees. If it’s drab and mundane, productivity and attitude will follow suit. Instead of generic stock photos in traditional frames, create a compelling space that inspires, motivates and excites with SEG Wall Graphics. With custom designs and a simple setup, this high-impact eye candy boosts morale and markets brilliantly.
Whether your print projects are for business or pleasure, they have to be memorable. And no matter how much the content sings, if the design doesn’t impress, the message gets lost. Enter the Square Folded Cross. Anything but ordinary, this specialty fold is your new printing secret weapon for sending marketing materials, invitations and so much more.
Business cards do more than offer your contact information. They’re a prelude that promotes, an appetizer that advertises. And because they’re doing double marketing duty, they need a design that compels customer connections and potential business partnerships. Unique business cards printed at Smartpress do just that.
You’re invited. Two very powerful words when it comes to events. Big or small, for work or pleasure, events simply can’t be successful without the people who attend it. And the best way to draw a crowd? Send unique, personalized, hold-in-your-hand invitations. Taking the time and effort to design, detail and print invitations translates to the time and effort your organization takes in caring for its business relationships. (And you thought it was just a card with a date and location on it.)
Builders, developers, and architectural firms recognize the sheer importance of showcasing your company’s work in a high-end manner. A proven staple in the real estate industry, print marketing gives potential clients and partners a glimpse into your skills - and thus should reflect the same care and professionalism with which you conduct your business.
When it comes to print projects, one of the most eye-catching, stop-them-in-their-tracks design tactics you can employ is die-cutting. It immediately elevates a piece into the echelon of “never seen that before” and spurs the question, “How’d they do this?” With Smartpress, if you create it, we can cut it.
When it comes to political campaigning, print works. No question about it. Studies show print is still one of the most effective tools in the fundraising and stumping season. Digital marketing will only get you “so far.” You need to be proactive in getting the word out in print.
Smartpress is honored to be the digital printer for hundreds of churches across the nation. Whether you’re a church plant in its fledgling stage or a well-established megachurch, using print allows you to engage with your community and welcome newcomers in a big way. And these same tactics can be translated to businesses and all other organizations. After all, print marketing is about engaging your audience and drawing them in (to check you out).
At Smartpress, there’s no shortage of options when it comes to Signage. And we heard you - combing through the gamut of substrates, display options and uses can indeed be a daunting task! So we’ve made your shopping experience much easier - and more informative - by breaking out Signs by type. Oh, and there’s an added perk: now that we’ve categorized Signs, our pricing is better, too!
The ultimate in professionalism, the Perfect Bound Book gives you a clean, tailored look. It’s the elegant choice for portfolios, lookbooks, magazines, graphic novels, catalogs, manuals, annual reports, and paperback books.
Going Big: The Smartpress rundown on large-format vinyl banners. From materials selection to finishing, everything you need to know before you hang it up.
Ready for calendar season: Selecting the best options for your 2020 calendar project. From bindery to paper to finishing, here’s everything you need to know to make your calendar a success.
Born in the luxury retail space, silicone edge graphics (SEG) are the ultimate signage solution, transforming everything from intimate restaurants to sports arenas. Featuring a premium fabric print and a simple interchangeable system, SEG is the perfect union of impact and flexibility.
When considering both options, page count will be a key factor in deciding which method is best. With the saddle stitching, as page count increases so does the ‘creep’ factor, which affects the layout and print space on your book pages.
Booklets are incredibly versatile and can be printed for a variety of purposes. How good your booklet looks and how well it is received could be impacted by the paper choices you make when it’s printed.