Winery Marketing: Toast to Success with Print

Smartpress’ Sell Sheets simplify the promotion process with their one-piece practicality. Grossnickle designed one to offer a winery overview and create business partnerships. “[It’s] used with our retailers as a tool for describing our business in a simple single sheet,” he said. “It’s also used by our local vintners association as part of a larger effort to promote area wineries.”

Chris Arsers, Western Regional Sales Manager at Badger Mountain Vineyard in Kennewick, WA, turned to Sell Sheets to enhance his business partnerships. “It is meant as a piece that can be used on displays in stores that are purchasing our products,” he said.

Along with designer Joe Farmer of Whizbang Studio, Arsers hopes his winery marketing experiment pays off in the coming months: “The printed version looks great and should bring awareness to our brand.”

Smartpress Brochures and Sell Sheets both offer custom sizes, paper stocks and inks to entice customers. But they can also create a feel that’s right for both the palette and the price range.

“We use the Soft Touch coating on most projects and love how it adds an additional level of tangible polish,” said Grossnickle. With its matte appearance and soft, suede-like feel, Soft Touch makes your print projects look professional and keeps them protected for long-lasting use.

For menus that require more space for more information, Smartpress’ Saddle Stitch Booklets transform the traditional menu format into a professional portfolio. You can personalize your page count to include background stories about your business and insights into seasonal products, events and wine and food pairings.

The most convenient and budget-friendly feature of both Menus and Saddle Stitch Booklets is Versions, which allows you to print various designs and content with the same size, stock and finish to vary content on multiple menus. It couldn’t be easier to create separate menus for white and red wines, specialty drinks, appetizers and flights.

With customers and guests socializing in and around the grounds, wineries have seized the opportunity to market, advertise and promote with Smartpress’ other online printing services. Grossnickle went with a poster designed by Hired Guns Creative to do just that.

“[The poster] is displayed in the tasting room and given to retailers to promote one of our most popular products,” he said. “It’s also for sale in the tasting room.” Small and Large Posters are an old-school marketing strategy that’s always effective in encouraging visitors to tour your facility or advertise events at your location.

While the wine is the star of the show, events bring a wider audience to wineries and vineyards. Reaching that audience is simple with Direct Mail. With complete fulfillment services like list processing, addressing and mailing, Direct Mail makes it possible to target your local community and create personal connections with those in your area.

Promote family picnic nights and seasonal festivals, advertise tasting and pairing events and market your space for weddings, parties and celebrations. (Hint: For those not so close to home, Postcards extend your marketing reach with ease, as you engage with potential partners and vendors.)

And to ensure your marketing strategy is ready to pop and pour, there’s no better tactic than a unique Business Card. So simple yet still so effective, it keeps your brand top of mind as you network with others in the industry, make new friendships in your community and build relationships with clients near and far. Slip them into mailers, leave them at local businesses and include them in subscription boxes so your contact information is conveniently available.