Printspiration

Every day Smartpress customers create brilliant print. Printspiration is a curated collection of their work that showcases the very best designs printed at Smartpress. The articles feature detailed photography and commentary from our clients about their projects.

No Pain, All Gain: Jujimufu’s Swole Booklet Strategy

Step foot in any gym and it’s obvious how serious we get about physical health. Jon Call, on the other hand, flips the script on fitness with his own brand of workout, one that’s largely done at home and with humor. Known to over a million Instagram followers as Jujimufu, Call entertains and educates with exercise programs compiled in Spiral Coil Booklets: “I essentially made a career out of something I’d do for free anyway.”

Shredding the Competition: Burton’s Mine77 Lookbook

Custom lookbooks accomplish crucial goals for your business. They create a visual experience that immerses your client in your product, showcases said product in enticing, persuasive ways and then turns that persuasion into profit. For Kim Smith, Marketing Coordinator at Burton Global, there was one more goal for the Mine77 lookbook: carry on a legacy. It’s a tall order, but one Smith was able to fill with Perfect Bound Books.

Creative Entrepreneurs: How to Profit from Print Online

Specialty. Handmade. Boutique. These are just a few words to describe the work of three creative entrepreneurs’ artisanal prints. Designed with originality and sold online, their products are flying off the proverbial shelves. Whether you’ve got your sights set on big business or starting a side hustle, their industry know-how and insider experience is an invaluable resource you can take to heart and to the bank.

Visual Paradise: Travel Photography in Perfect Bound Books

Picture this: Hitting the road with nothing but passion in your heart and a camera by your side, capturing breathtaking landscapes and snapping serene vistas. Artist Joshua Rowan doesn’t have to imagine it, he lives it. Wandering the world to locations near and far, Rowan compiles his photography into Perfect Bound Booklets that blend adventure and artistry.

Blooming Business: Capturing Nature with Collated Printing

At its core, art should make you feel something. And for herbalist, gardener and artist Michelle Wallace, the medium that elicits the emotion is the mandala. Created with foraged flowers and leaves, Wallace’s transient nature mandalas leave a lasting impression - both spiritually for her customers and strategically for her business - with Collated Printing.

Immersive Experience: Lookbooks Boost the Bottom Line

Your marketing strategy says a lot about your business. For Found Rentals and their product lookbooks, their strategy very clearly inspires design dreams, compels creativity and encourages their clients to escape. The latest edition, a leisurely trek through magical Morocco, stuns with warm-hued, textured photography highlighting the power of small details. Printed on Smartpress’ Perfect Bound Booklets, these lookbooks are driving sales and creating an undeniably immersive experience.

Play at Home: How an Online Business Profits Using Print

If ever there were a time to have a night in, now would be it. But finding fun things to do in your home isn’t always easy, especially when brick-and-mortar stores have limited hours or are closed completely. Turning the at-home experience into an entertaining and educational one is what Melissa Williams, Vice President of Branding for Night In Boxes, knows very well.

Print Revolution: A Designer’s Small Poster Strategy

Bringing the past into the present is difficult enough without trying to turn a profit at the same time. But if you’re Larry Stuart, owner, designer and illustrator of The Union Archive, it’s your patriotic duty. He’s giving American history an artistic twist, but instead of using a quill, he’s using print, and in place of parchment, a small army of Small Posters.

Taking Flight: How Wings for Kids Uses Print for a Purpose

A business isn’t always about selling a product and making a profit. Sometimes it’s about giving back and making a difference. For Liz Mester, Director of Communications and Engagement for Wings for Kids, it’s about equipping “at-risk kids with the skills they need to succeed in school and thrive in life.” She’s in the business of inspiring, facilitating and educating, and she’s using print to fulfill that important mission.

Outlawing the Ordinary: Five Marys Farms’ Perfect Bound Books

She’s got a business she built from scratch, four daughters with her name and entrepreneurial ambition that's not slowing down any time soon. Who is she? She’s Mary Heffernan, owner and operator of Five Marys Farms, and she’s using Smartpress to get high-quality marketing into the hands of her customers (along with her high-quality meats).

Artistic Expression: Literary Magazine Goes Beyond Words

Carving out your own space in the literary landscape isn’t easy. As the founder, creative director, editor and designer of the WATER Literary and Arts Magazine, Megz Tillman-Trufant aims to “provide an outlet for the voices and perspectives of black writers and creators.” And she’s got her sights set on more than just the words.

Designing Joy: The EVEREVE Brand Book

Freelance designer Crystal Jensen on joining the team at fashion brand Evereve to implement a rebrand and communicate it across the organization. “I always tend to lean into the happier side of design.”

Rare Talent: Menu Design for Red Cow

Rare Talent: Designing restaurant menus takes specialized skill. Evolving kitchen and bar programs, physical abuse, and aesthetics are all factors that Kallsen Studio & Design navigated seamlessly for Minneapolis tavern, Red Cow. “When you do menus, you’re always weighing options.”

Designer Gives Drink Menus a New Twist

When designer Angela Kallsen was approached by Minneapolis restaurant Red Rabbit to create a new cocktail menu, she mixed illustration, pattern, and whimsy to serve up a book concept that people can’t wait to drink in.

Adventure Stories Captured by Lens and Told in Print

Cam McLeod is considered one of the country’s best adventure photographers. In his premiere newszine, The Spell of the Yukon, Cam shares a stunning visual narrative taken from a photo assignment commissioned by Columbia Sportswear documenting hikers on a trek through the rugged Yukon terrain.