Church Marketing: How Powerful Print Boosts Engagement & Outreach

Help your staff and leadership fulfill the marketing mission with church office supplies. In order for them to serve, your human resources need actual resources like Business Cards for easy networking and personalized Letterheads and Envelopes for professional communication to parishioners and potential partners.

Keeping your office fully stocked means collaborating with an online printer that excels at custom projects and impresses with superior quality. After all, the devil’s in the details.

Sarah Vega of CTCMedia, an outreach ministry of Commitment Church, put her faith in Smartpress because of great customer service and quick and easy ordering.

“The quality of materials always meets expectations [and] we appreciate the proofing process, as well,” Vega said. “Smartpress cares about the quality of their product.”

Go beyond the church office with Pocket Folders full of Bible study packets or mission trip itineraries and include fun Stickers for branding on just about anything. Smartpress’ online printing services even let you design Promotional Products like branded T-shirts, bags, drinkware and more.

And while patience may be a virtue, it’s not something Kat Combs of Missio Dei Chicago had to worry about when placing her order. “We love the turnaround time and value,” Combs said. “We got quotes from several other printers, but Smartpress’ timeline and pricing couldn’t be beat.”

Your marketing plan is only as effective as your worship service – it’s what brings your community together in the first place. Personalized Offering Envelopes, branded Sermon Notepads and weekly Bulletins are all church service essentials.

Print your own Bookmarks for hymnals, missals and Bible study groups, design Connection Cards with perforation for convenient contact information and offer Rack Cards in high-traffic entrances and reception areas.

And since these service essentials are member- and visitor-facing, it’s important they represent the glory and grace of your church’s teachings. With Smartpress, there’s no need to send your order off on a wing and a prayer.

“Smartpress is simply professional,” said Wise. “They deliver excellent quality and beautiful print, it’s always on time, and I know when the print lands in our audience’s hands, they’re going to be impressed.”

The power of print is evident, even in today’s digital world. It’s a tried-and-true tactic that transcends your marketing goals and makes everyday connections everlasting. The results Wise sees is a testament to that.

“Using print is a way to cut through clutter and connect with our audience in a highly personal way,” he said. “When you get something like this [booklet] in print and it’s not asking for anything in return, you feel valued. As an organization, we know our relationship will be strengthened.”

For Young, a print strategy comes down to one simple truth: “Even though we use digital resources, most people like having something they can hold in their hands.”

Whether your church marketing needs a revival or is already on a righteous path, Combs says it can be a strategic savior: “Print can help reinforce every initiative in the church, it just takes a little creativity.”