On Press | Updated on 11/2/23

Political Printing: A Campaign’s Most Effective Tool

When it comes to political campaigning, print works. No question about it. Studies show print is still one of the most effective tools in the fundraising and stumping season. Digital marketing will only get you so far. You need to be proactive in getting the word out through signs, mailers and pamphlets – a tactic that’s proven to be the most successful, time and again. Put simply: political printing drives campaigns. And Smartpress is the online printer to run a successful one.

A yard sign, direct mail postcard and letter mailer for a political campaign.

Two hands holding a political campaign door hanger between three candidate posters.

Drive Local Awareness

Raising awareness in your community is the foundation for any political campaign. It’s imperative you advertise your platform and build name recognition. Reach out directly to residents in your district via Direct Mail Postcards, Letter Mailers and Door Hangers. Decorate speech venues with Posters. And never underestimate the sheer power of recommendations from trusted neighbors and local influencers… Yard Signs are key.

A hand holding a folded political mailer printed with a woman in a suit smiling on the front.

Two hands unrolling a political campaign poster next to three more posters with grommets.

Fundraising

You have supporters, but need the capital to get more. Create engaging Invitations for fundraising events. Furnish rallies with compelling Hanging Banners that promote your slogan. And make it easy for backers to financially support your campaign by simply dropping money in the mail via a Letter Mailer with Reply.

With Smartpress’ online printing services, customizing your print pieces is easy. Choose from paper stocks and banner and sign substrates, text and cover weights, Soft Touch lamination, UV coatings and more to send your message exactly the way you want it.

A person wearing a gray button-up shirt with a political campaign sticker above the chest pocket.

Two hands holding open a political campaign brochure with a woman in a suit on the cover.

Campaign Swag

While you’re out-and-about in your community, handing out souvenirs keeps a candidate’s name top-of-mind. Brochures are a professional way to summarize your platform and establish your campaign as a legitimate force. After talking with voters, be sure to leave behind a Sticker or Magnet to make your candidate memorable.

A collection of political campaign print collateral, including posters, yard signs, direct mail and door hangers.

Customize per Audience

Switch up your online printing piece’s content or design without the expense of buying numerous products. Since unit cost goes down when you order more of an item, simply order multiple versions of it. As long as the configuration stays the same – stock, size, folding and finishes – just pay a small fee with no additional set-up costs. To do this, choose the “Add Versions” icon under the Quantity field on the product page.