Rack Up Success: Our Top 5 Ways to Use Rack Card Printing

What are those rack card printing options, you ask? Convenient and customizable, that’s what. Because no two brands market themselves the same way, our business printing services include features like rounded corners for a softer, high-end look and drill holes to insert custom rack cards into binders or onto a ring.

But the custom printing certainly doesn’t stop there. You can add perforation for instant tear-off business cards, coupons or loyalty punch cards, shrink wrapping for simple storage and a finish that makes the right statement, like protective UV coatings and our velvety Soft Touch laminate.

All those custom options are well and good (and help you send a totally tailored message), but perhaps the most crucial one is which fold you’re going to choose. Let’s break it down:

• Flat (no fold at all): Ideal for when you want a classic look that’s straight to the point.
• Single fold: Ideal for simple presentations or to feature just a few products or services.
• Tri-fold: Ideal for communicating a lot of information.
• Z-fold: Ideal for a lot of content with an engaging zigzag format.

Hint: One other feature we love? Digital laser cutting. Make this selection when you want to design and print rack cards in different shapes or with cutouts.

1. Product & Service Promotion

This one’s a no-brainer. Promoting products and services is always a good idea when it comes to the rack card format. Jonathan Riddle, director of design and advertising at Ridge Care Senior Living, needed a quick takeaway for potential residents or resident family members and designed his in our online print shop.

“Having something that can be printed in a cost-effective manner, easily handed out and communicates who we are in a succinct, captivating way can be very effective for that initial impression.”

Not just an essential for assisted living facilities, rack cards can be a not-so secret ingredient for restaurant advertising, too. Whether you’re promoting seasonal selections or need a handy piece of collateral detailing your loyalty program, our rack card templates ensure your message is the star of the show and keeps customers coming back.

2. Package Inserts

Package inserts have become a crucial part of the unboxing experience, and rack cards easily slip into that role. Consider rack cards that list “You Might Like” suggestions based on the customer’s order. You could also include imagery that shows products together.

Does your product have specific care or install instructions? Print them on a rack card and pop it in the box (and be sure to leverage double-sided printing).

Hint: Get more package insert ideas: Packaging Inserts: 7 Ideas (& Tips) to Increase Engagement.

3. Gift Certificates

Didn’t see this one coming, did you? Tula Spa owner, Amy Dray, saw an opportunity to create custom gift cards with an eco-friendly focus, and rack card printing was the way to do it. “We’re all about client experience, quality and environmental impact,” said Dray. “We stay away from plastic gift cards and prefer a printed paper rack card instead.”

Designed to evoke the energy of the spa itself, Dray’s strategy included not only a recycled stock, but also special attention to color. “Our spa colors are very soft and desert-like. We want our clients to feel safe, warm and healing energy when they enter our space, and we feel this gift certificate [promotes] this feeling.”

Hint: As you’re designing your gift certificates, be sure to add sequential numbering for easy tracking.

4. Event Promotion

No matter what event you’re promoting, from fundraisers and wine nights to yoga retreats and brunch bingo, rack cards help spread the word. Coordinate yours with posters, flyers and social posts, and then place them on tables around your cafe, keep a stack handy for bartenders to hand out, staple them to receipts or slip them into church bulletins.

Whatever your industry, custom rack cards are a marketing opportunity waiting to be seized.

Hint: Design and print multiple rack cards personalized for specific clients or topics with variable data printing – it’s one of our most popular online printing services.