Square Petals: Creative Sales Brochures that Mean Business

Part of our exclusive Designer Folds collection, Square Petals are perfect sales brochures because they’re something new for clients. They haven’t seen it at every trade show, recycled it from every pile of mail or passed it by on every retail counter.

With this specialty fold in your print marketing arsenal, the only way is up for your metrics, as its four curved panels weave together and interlock to create an engaging petal fold. As customers unfurl each petalled panel, the content underneath gets the full-on spotlight, whether it’s a new product announcement, grand opening details, brand overview or service specs.

And the best part? That secure petal fold turns these custom brochures into pocket fold envelopes, which means insert cards, business cards and coupons are a must (and a great opportunity to add one more touchpoint to your customer journey).

Hint: Get the ins and outs of brochure folds like the Square Petal in our Designer Folds FAQ.

Smartpress’ business printing services make it easy to customize and print creative brochures like the Square Petal. While the whole point of designing sales brochures is the same (boost your biz or brand), the way you go about that design can vary vastly. Which is why we offer custom printing options.

From coated and uncoated paper stocks to sophisticated flat matte and the superior shine of ultra gloss UV coating, your Square Petal can have the look and feel you need to convert this customer, that customer and every one between.

Take advantage of all your marketing real estate with double-sided printing. Target specific audiences and even individual clients with variable data printing. Or create multiple Square Petals at the same time with the same printing specs but different content using our Versions feature.

Oh, and if you’re thinking Square Petals are just brochures, think again. They’re mailers, too. Slip them into envelopes before you slip them into mailboxes and let us handle the list processing, addressing and mailing for you (just request a Custom Quote).

However you choose to design and print yours, keep this tip in mind, from Foldfactory founder Trish Witkowski:

“The most important thing to think about is where the curved panels overlap (what’s visible and what isn’t when the piece is folded). This fold can have many personalities. You can be subtle, keeping the panels soft and monochromatic, or you can be really bold and accentuate the curves by making each panel a color or pattern.”

When Mike Wood was ready to design and print his sales brochures, he took a modern approach and turned it into a packaging insert. Flexy Art’s co-founder and marketing manager, Wood went with our coated gloss paper stock with an 80# cover weight and ultra gloss UV coating. The result? Superior shine and a professional look.

“With our innovative product, we aim for uniqueness in every aspect, including the marketing inserts,” Wood said. “The petal format captured our attention immediately. From a design perspective, it offers the flexibility to merge the folds, enabling greater creative possibilities.”

It was those creative possibilities that convinced Manuel Alvarez, marketing manager of Steadfast Security Inc., to do his brochure printing with the Square Petal. “[We wanted] to trigger interest in our services in an appealing, playful way,” he said. “We wanted to stand out.”

Opting for our coated matte paper stock with an 80# cover weight and flat matte UV coating, Alvarez’s finished product sent an inviting yet sophisticated message ideal for trade shows, expos and client meetings.

Hint: The Square Petal is a versatile print marketing asset. See it as an invite.

Petal Power