Marketing Magazines: Why They’re a Secret Weapon

As a business owner or marketer, you know there are a number of different assets that can advertise your brand. But have you considered marketing magazines? They just might be the answer to your promotion pickle.

With tons of options to personalize yours, plus a versatile format that allows you to show off everything, magazines make it easy to tell your story and boost your business one page at a time.

See how magazines can make all the difference.

Key Takeaways

• A customized magazine creates a phsyical touchpoint with your clients or audience. Printing yours with Smartpress means you get paper stock, coating, size and variable data options for total customization.
• As a multipurpose format, print magazines have a long list of use cases for businesses, including providing information and education, organizational reporting, product or event catalogs and service promotion.

We love magazines for what they offer your clients: product, service or event information in a tangible, real-life asset. In an ever-digital world, that second part is particularly important. And however you plan to use them (more on that below), you can create magazines easily and effectively with Smartpress’ custom options.

From coated and uncoated paper stocks to text and cover paper weights, our selections help you tailor your message to your customers. Not to mention protective coatings and the velvety-smooth Soft Touch laminate for an undeniable finish and an unforgettable experience.

Going for a classic magazine look and feel? Our magazines already come with a traditional saddle stitch binding, so all you have to do is choose a coated gloss stock with 80# or 100# text weight. (Hint: Our magazine template is a great jumping off point for your layout – it’s on the Magazines page under Layout Guides.)

No matter the page count, no matter the layout, magazines are ideal for branding, storytelling, promoting, advertising and pretty much any other content you can think of. But with all that versatility can come confusion. How do you know where to start?

We spoke with four Smartpress clients about how they used magazines for their businesses and organizations. Let their inspo be your guide!

Got questions about how to print a magazine? Check out the FAQ.

Spread Your Organization’s Good News

No matter your nonprofit’s mission, a magazine is the vehicle to share milestones, celebrate achievements and communicate upcoming goals. Just ask Christ Wesleyan Church Communications/Broadcast Director Brent Mestach:

“CWC NOW is a magazine to inform our congregation of all we do as a church, including missions, events, ministry highlights and inspiring/impactful stories of our people,” said Mestach. “This helps create a more connected community [and] solves the problem of people not being informed of all that goes on here.”

With an easy-to-read layout and imagery that shows and tells, Mestach was able to print magazines online and create an impact in real life. “Print is not an outdated medium, and to offer something tangible may be refreshing, thus causing a more cognitive experience,” he said.

Put a Fresh Spin on Promotion

Doing your magazine printing online with Smartpress means you have the flexibility (and capability) to create a specific vision for your brand. Kareem Brown of Too Phresh Scents knew just how important that vision was for his fragrance magazines.

“Have you ever gone into a grocery store and seen magazines with the little fragrance strips inside? That was my inspiration behind designing these magazines,” said Brown. “I wanted to bring that feel back to the perfume industry.”

With sleek imagery and aspirational storytelling, Brown’s magazines did more than look good. “I wanted my audience to understand that there’s a meaning behind each fragrance,” he said. “These magazines helped bring a clear quality to my audience, and gave my brand a professional boost.”

Print Your Marketing Magazines with Smartpress