One Sheet Wonder: How to Make It Work for Any Industry

Whether you want to promote products, services and events or educate and inform your target audience, marketing sell sheets give you the space to do it. And while it’s not a lot of space, that’s part of the challenge – and the charm. After all, the whole idea of a one sheet is to keep it short and sweet. Get in, get out. Brevity is the name of the game.

Luckily, Smartress’ online printing services include the custom options you need to get your message across succinctly and strategically. Options like double-sided printing can maximize that message and paper stocks can coordinate to suit your subject.

Also known as a marketing one pager, the one sheeter is truly a must no matter the business, organization or industry. And when we say you can design it for online printing with any content you want, we really mean it. It’s a can’t-beat carrier for messaging both lighthearted and super serious.

When you think about your sell sheet design, consider the impact of specification. With variable data printing, you can personalize your content for particular audiences or customers. With our Versions feature, you can print multiple one sheets tailored to themes, product lines or an event series all in one order. Those considerations make the connections.

And of course, no marketing flyers would be complete without a UV coating or laminate to drive the professionalism home. From a subtle flat matte to a showstopping high gloss to the velvety-smooth Soft Touch, our finishing options leave you no choice but to succeed.

Hint: Looking for sell sheet templates? Look no further: Layout Guides.

One of our favorite one sheet examples is also one of the OGs of marketing: event flyers. Events like concerts, plays, book readings, rallies, you name it. To be more tactical and less guerilla, create a design that does the talking for you. That’s what Marcia Miquelon of Wild Rumpus Circus did.

To advertise an upcoming performance, Miquelon’s flyer marketing had to pull off a balancing act of enticing and informing. The sell sheet had to draw people in with a colorful concept but not be so loud that the details got lost.

Distributed throughout Madison, WI, and its surrounding communities, Miquelon’s flyer was the main event, with ombre and saturated shades and a strong font that let the text share the spotlight. It even included a QR code to cut down on the clutter (a move we highly recommend).

Hint: As a premium online printer, we’re always adding new products to make your custom printing experience easier, which is why Flyers are the latest one. For a straight-up, classic look and feel, we recommend our coated gloss white stock and 80# text weight.

Vanessa Marquez, creative director at 6 de Oro, had a client prepping for a trade show and needing a medical flyer that could “communicate quickly and effectively what their company offers.”

Using a double-sided design and a layout with easy-to-read bullets and clean imagery, Marquez’s custom flyers made the right impression as they were handed out to visitors and placed in the trade show booth. And her client? “They were very pleased with the quality, printing process and quick turnaround,” she said.

Other ways to use sell sheets in the medical field? Flyers explaining risk factors and health regimens, options for pain care, doctor/caregiver overviews, payment plan specifics, even calendars for upcoming treatments or events.

Hint: As an online printing shop, we know you’ve got questions, so we’ve got answers: sell sheet FAQ.

Retail or Service Industries
For retail, it’s all about product flyers that list details, specs and features alongside imagery (and maybe a promo code). For services, turn sell sheets into info sheets. Think how-to user guides and care instructions. If you go the two-sided route, you can show what you offer on one side and include an ‘About Us’ story on the other.

Real Estate
Real estate flyers are essential to the buying and selling process. Sell sheets are perfect for showcasing floor plans, layouts and amenities in apartments and condos, even senior living facilities. They’re also ideal as educational inserts detailing mortgages, down payments and closing facts in homeowner packets. (Need more real estate collateral? Here are 17 other print ideas to secure the sale.)

Food Service
Create restaurant flyers announcing grand openings or spreading the word about how you source ingredients sustainably. We also love the simplicity of sell sheets as food menus. They’re just right for prix fixe menus and exclusive holiday offerings or promoting bogo specials with coupons.

Nonprofits & Schools
For nonprofits and schools, one sheeters can be anything and everything. They’re certificates of achievement and recognition, they’re notification letters, they’re event announcements and class registration notices. Print them for volunteer sign-ups and activity handouts or list classroom rules and info about after-school programs. Back-to-school lists? These are perfect for ‘em!