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Direct Mail Printing FAQ

Have a question about printing direct mail? Check out these direct mail printing FAQ and learn about our paper stocks options, mailing requirements, variable printing and more. Expand the sections below for each of our direct mail products.

[accordionHead]Direct Mail Postcards[/accordionHead][accordionBody]

Direct mail printing FAQ

What sizes are available?

You can design custom Direct Mail Postcards for online printing in our predetermined sizes or use custom dimensions. When you enter your desired dimensions in the Finished Size fields on the product page, a notification will alert you if they are outside our parameters. In that case, you can request a Custom Quote.

If I want to mail my postcard, does it need to be a specific size?

For mailing, your postcard must be rectangular and meet these dimension requirements:

  • Be at least 5”W x 3-1/2”H.
  • To qualify for First Class rates, it can be no larger than 6”W x 4-1/4″H.
  • To qualify for Standard rates, it can be no larger than 11-1/2″W x 6-1/8″H.
  • Note: The length is the measurement of the side parallel to the address.

What paper stocks and weights are available?

As a premium online printer, our postcard printing is available in premium coated paper stocks and stiff, rigid point weights (the larger the number, the heavier the stock). Learn more: Small Format Paper Stocks, Coated Paper Stocks vs. Uncoated Paper Stocks, Text Weight vs. Cover Weight

Can postcards be printed double-sided?

Yes. You can print postcard mailers with black or full-color ink on the front, back or both. Just use the Printing on the Front and Printing on the Back dropdowns on the product page. Learn more: Black vs. Full-Color Printing

Are there design guidelines for the address field?

Yes. The address field must be 1/2” from the left and right edge of the postcard, 3/4” from the bottom and 2-1/8” tall. You can place the address anywhere within that specific space. If a return address is included, it must be located 1/4” from the top and left side of the postcard. Learn more: Direct Mail Postcard Template, Postcard Mailing Design Guidelines

Can I add a coating to my postcards?

Yes. You can finish your custom postcards with gloss or matte UV coating on one or two sides. Learn more: Printing with UV Coating

Can you print variable data?

Yes. Part of our online printing services, variable data printing lets you personalize your postcards with recipients’ addresses, names, barcodes, QR codes, customer IDs and more. Learn more: Variable Data Printing

Can you mail my postcards?

Yes. We offer complete mail fulfillment for your direct mail marketing pieces, from addressing to list acquisition and list processing. You can even use our mailing permit or your own. Learn more: About Direct Mail, Mailing and Addressing Services, List Processing, Mailing Permits

[/accordionBody] [accordionHead]Folded Self-Mailers[/accordionHead][accordionBody]

Direct mail printing frequently asked questions

What sizes are available?

You can design Folded Self-Mailers for online printing in our predetermined sizes or use custom dimensions. When you enter your desired dimensions in the Unfolded Size fields on the product page, a notification will alert you if they are outside our parameters. In that case, you can request a Custom Quote.

For mailing, does my self-mailer need to be a specific size?

For mailing, your mailer must be rectangular and meet these dimension requirements:

  • When folded, have a minimum height of 3-1/2” and a maximum height of 6”.
  • When folded, have a minimum length of 5” and a maximum length is 10-1/2”.
  • Note: The length is the measurement of the side parallel to the address.

If your mailer falls outside of these parameters, additional postage will be required.

What paper stocks and weights are available?

Our direct mailers are available in premium coated paper stocks, as well as flexible text weights and stiff, rigid cover weights. Learn more: Small Format Paper Stocks, Coated Paper Stocks vs. Uncoated Paper Stocks, Text Weight vs. Cover Weight

Are there different fold options?

Yes. As a premium online printer, we offer many different fold options. We recommend using a cover stock for one or two folds and text stock for three or more. Learn more: Folding Ideas

Can custom mailers be printed double-sided?

Yes. You can print folded mailers with black or full-color ink on the front, back or both. Just use the Printing on the Front and Printing on the Back dropdowns on the product page. Learn more: Black vs. Full-Color Printing

Are there design guidelines for the address field?

Yes. There are a few:

  • Your address, the return address and postage placement should read parallel with the longest edge of the mailer.
  • If a return address is included, it must be located 1/4” from the top left side of the mailer.
  • The top of the mailing address cannot be placed higher than 2-3/4” from the bottom of the mailer.

Learn more: Self-Mailer Mailing Design Guidelines

Can I add a coating to my self-mailers?

Yes. You can finish your marketing mailers with gloss or matte UV coating on one or two sides. Learn more: Printing with UV Coating

What’s the difference between simple and complex digital laser cutting?

Choose simple die cutting for shapes like circles, ovals, squares and rectangles. Choose complex die cutting for any shapes or cuts more intricate than that.

Can you print variable data?

Yes. Part of our online printing services, variable data printing lets you personalize your mailers with recipients’ addresses, names, barcodes, QR codes, customer IDs and more. Learn more: Variable Data Printing

Are there design guidelines I should follow?

Yes. We have design guidelines for your mailing pieces that will ensure the USPS accepts them and enhance the likelihood they’re delivered successfully to intended recipients. Learn more: Folded Self-Mailer Template, Mailing Design Guidelines

Can you mail my direct mailers?

Yes. We offer complete mail fulfillment, from addressing to list acquisition and list processing. You can even use our mailing permit or your own. Learn more: About Direct Mail, Mailing and Addressing Services, List Processing, Mailing Permits

Do my mailers need envelopes?

No. However, wafer seals are required for the postal service on folded self-mailers not placed in an envelope. Also known as tabs or closures, we recommend two tabs for mailing.

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If you have questions about these direct mail printing FAQ or other printing services, please contact customer service.

 

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