List Processing
As an online printer, Smartpress makes list processing easy. We can use your existing mailing lists or we can help you purchase a custom list to reach the customer base that’s best for your business. List processing prepares your mailing list for direct mail fulfillment and helps ensure your addresses are properly formatted for mailing.
Pricing for List Processing
Pricing for mail fulfillment services with list processing assumes you will provide a clean data file and address list that’s properly set up in the recommended format. Reference our mailing list template to make sure your list is set up properly.
If your file is not set up properly, we will ask that you correct the file before we begin work on it. If you need help, we can set up your file for you for an additional fee.
Uploading and Ordering
When placing an order, our online printing services let you upload your list along with your art file. If you do not have your list available at the time of ordering, you can upload it later using the same file upload tools available for your art files.
You can access the upload tools any time by logging in to your account at Smartpress.com and going to “My Orders.”
Please note that your proof processing time does not begin until we have all of your materials, including the mailing list.
List File Formats
We accept data files in just about any format including CSV, TXT, XLS (Excel) and DBF. See our mailing list template for help with this. We also have a variable data personalization template for customizing your lists before printing.
For more accurate order processing, please delete any data from the file that is not necessary for mailing purposes before uploading your mailing list. Keeping only the information needed for your mailing can help make list processing more accurate and efficient.
ePAF for List Processing
For any order containing list processing, you’ll be asked to fill out an ePAF. An ePAF is required for list processing and confirms the accuracy of the information being used for your mailing. The process goes like this:
1. You’ll get a message in your activity log requesting that you sign an ePAF. The message contains a link to the ePAF. Click on the link or copy and paste it into your browser. The message will look something like this:

2. Once you open the ePAF, click the check box in Step 1 to acknowledge that you’ve received the ePAF.
3. Verify the information we entered in Step 2 is correct. If it is correct, go to Step 3. If it is not correct, edit the information in the form fields and click the Confirm button when done.
4. Click the check box in Step 3 confirming the accuracy of the information entered into your ePAF.
5. Click the Confirm button in Step 4 to finalize your ePAF.
Your ePAF will instantly be available for us to use, but we don’t get notified that you signed it. After signing your ePAF, create a post in your activity log to let us know it’s complete. This helps expedite the proofing process.
Please note: We do what we can to set your mailing up for success by processing your mailing list with USPS standards and requiring list processing services. However, it is inevitable that some mail will be returned to the sender. Typically you can expect 5–10% of mail to be returned. Smartpress does not guarantee the response rate of your mailing. By purchasing a mailing list, you acknowledge that you do not own this data, and the data is for one-time use only, unless noted otherwise.
If you have questions about list processing or mailing services, please contact customer service, and we’ll be happy to help.