Color & Ink

Color and ink play an important role in your online printing projects. Whether you’re designing a branded campaign or a creating invites for a themed gala, the right color makes the right impression. Learn about color spaces, ink technologies, white ink printing and more to ensure your print pieces stand out.

Black vs. Full-Color Printing

2 MIN READ
Level: basic

When it comes to online printing, the black or full-color printing makes all the difference. Whether your goal is to boost engagement with vibrant brochures or you’re sending invitations for a gala event, we can help you create a presentation that’s the most effective for any occasion. As you design your print-ready files with our […]

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White Ink Printing

3 MIN READ
Level: medium

Smartpress’ online printing services include white ink printing on a variety of substrates, including colored stock, Kraft paper and clear vinyl decals. White ink can be printed as the solitary color in the design or in combination with full-color printing, as a fifth color in the CMYK process. HP ElectroInk Whether you want white ink […]

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Color Space

3 MIN READ
Level: medium

In the printing world, color space is crucial. Depending on the type of project and if it’ll be seen on digital screens or in physical form, the right color space and make all the difference. Smartpress uses a CMYK digital printing process, which means our presses print a wide range of hues using cyan, magenta, […]

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Digital Color vs. Print Color

4 MIN READ
Level: medium

As you design your custom books, personalized calendars, direct mail marketing and more, you might come across color discrepancies between the digital color and the print color. Ever wonder why there’s a difference between what you see on your screen and what you see on your printed pieces? This is a common question in the […]

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Dye Sublimation Printing

2 MIN READ
Level: medium

Dye sublimation printing is a printing technique where specific inks react to heat and transform into a gas. This gas penetrates into polyester or polymer, resulting in a print where the ink is embedded into the substrate. Other printing techniques often result in much of the ink sitting on top of the substrate. Compared to […]

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Ink Technology: Aqueous, Latex, UV Ink and More

6 MIN READ
Level: advanced

Smartpress’ online printing services include an impressive large format digital printer fleet consisting of four different ink technologies: aqueous, UV ink, latex and disperse dye-sublimation. Each ink set has its own capabilities, limitations and benefits. For example, we aren’t able to print aqueous ink or latex ink onto a rigid substrate but we can print […]

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The Difference Between Toner and Ink

2 MIN READ
Level: medium

When it comes to digital printing, there are many options you may not be familiar with. One common question you might have is, “What’s the difference between toner and ink?” As part of Smartpress’ wide range of online printing services, we offer both toner and Electroink. See how they compare before designing your project and […]

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