About Direct Mail

2 MIN READ
Level: basic
Two hands pulling a folded direct mail poster out of its blue, red and yellow envelope.

Direct mail is a print marketing method that delivers postcards, flyers, brochures and other printed materials directly to a targeted mailing audience. Smartpress provides direct mail printing and mailing services to help you prepare, address and send your printed marketing materials.

Our online printing experts, along with the information on these pages, ensure the accuracy and success of your direct mail print jobs. Please keep in mind that all delivery dates are estimates and not guarantees.

Smartpress.com is not liable for performance failures by the USPS. As an online printer, our responsibility ends when we deliver the final materials to the post office.

Direct Mail Services & Resources

Explore our direct mail guides and services to learn how to prepare your project, manage mailing lists, meet postal requirements and get your printed materials into the mail.

Mailing Design & Preparation

Mailing Design Guidelines: Use our online printing services to design your direct mail online with adequate space for postal regulations and find print templates for various projects.

Mailing & Addressing

Mailing and Addressing Services: Learn about our fulfillment services, from variable data addressing to mailing permits.

Mailing Permits: Find out which permit is needed to mail your project.

Mailing Lists

List Processing: Read about our list processing options and find the one that’s right for your direct mail project.

Mailing Lists – NCOA & PAF: Learn how to keep your mailing lists current when recipients change their addresses.

Purchasing a Mailing List: Read how we can help you reach a reliable list of recipients with your mailing.

Know Your Mailing Audience: Consider these tips when targeting your mailing audience.

Direct Mail Strategy & Delivery

The Return of Direct Mail: See why this print marketing tool is as effective as ever.

Every Door Direct Mail®: See if this convenient mailing service is right for you.

Dealing with Return Mail: Learn why mail gets returned and how to avoid it.

Direct Mail Print Quality

Postcard Marks, Smudges & Scratches: Find out why these marks may appear and how to guard against them.

What Does Smartpress Handle for Direct Mail?

Smartpress can help with direct mail printing, mailing preparation, addressing, list processing and other fulfillment services. The resources above explain the requirements and options available for each part of the direct mail process.


For USPS delivery, all delivery dates are estimates rather than guarantees, and Smartpress is not responsible for USPS performance. Our responsibility ends when the final printed materials are delivered to the post office.