Direct Mail

Get all the ins and outs of direct mail printing with Smartpress. Learn about list purchasing and processing, find step-by-step mailing guidelines, check out our addressing services and more.

About Direct Mail

2 MIN READ
Level: basic

Our online printing experts, along with the information on these pages, ensure the accuracy and success of your direct mail print jobs. Please keep in mind that all delivery dates are estimates and not guarantees. Smartpress.com is not liable for performance failures by the USPS. As an online printer, our responsibility ends when we deliver […]

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Mailing Design Guidelines

7 MIN READ
Level: advanced

Though many of the standards for each type of mailing piece are similar, there are mailing design guidelines and diagrams below for creating direct mail online. You’ll find direct mail postcards, envelopes, folded self-mailers and brochures, plus stapled pieces (like booklets). Following the design guidelines below when creating your mailing pieces will ensure the USPS […]

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Mailing and Addressing Services

4 MIN READ
Level: medium

Smartpress offers a variety of mailing and addressing services. We conveniently offer mail fulfillment services like addressing your direct mail pieces, delivering your completed mailing to our local post office and more. Simply select the online printing service desired when obtaining an instant quote for your project. Please note, for orders containing addressing and mailing […]

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Mailing Permits

2 MIN READ
Level: medium

As you prepare your online printing piece for mailing, you’ll need to decide on which permit to use. Mailing permits give you permission to use a specific payment method for postage. As a premium online printer, Smartpress offers convenient permit options to suit your mailing. If you have questions about mailing permits or any of […]

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List Processing

2 MIN READ
Level: medium

As an online printer, Smartpress makes list processing easy. We can use your existing mailing lists or we can help you purchase a custom list to reach the customer base that’s best for your business.

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Mailing Lists – NCOA & PAF

3 MIN READ
Level: medium

When preparing your list for a mailing with an online printer, there are many things to consider. One thing in particular is who it’s for. The answer to this question will determine if National Change of Address (NCOA) is right for the mailing list. The type of mailing will affect who you are trying to […]

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Purchasing a Mailing List

1 MIN READ
Level: basic

Purchasing a mailing list is a great way to find new customers who fall within your target demographic. When preparing your list for an online printing project like a direct mail campaign, we can help you: Determine the type of list that will best fit your marketing needs Determine the quantity that fits your budget […]

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Know Your Mailing Audience

3 MIN READ
Level: basic

When creating a direct mail piece with our online printing services, it’s important to consider your mailing audience. Whether you design a direct mail postcard, booklet, self-mailer or newsletter, people are much more likely to respond to a mail piece if it applies to them. Plus, narrowing down who you’d like to target can help […]

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The Return of Direct Mail

5 MIN READ
Level: basic

Is it really the return of direct mail if it never went anywhere? No matter how much the world adapts with every new technology, one longtime staple in print marketing and advertising has stayed strong: direct mail. Even with the rapid changes and an evolving workforce, direct mail printing remains a versatile and reliable strategy […]

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Every Door Direct Mail (EDDM)

3 MIN READ
Level: medium

Ideal for business owners and marketing campaigns, Every Door Direct Mail® (EDDM) helps you get your message to your neighbors and local community. Whether you have an upcoming sale or new products and events to promote, Every Door Direct Mail streamlines the process and helps you stick to your budget. Using EDDM with Smartpress can […]

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Dealing with Return Mail

4 MIN READ
Level: basic

Picture this: You’ve worked with Smartpress to create a direct mail campaign. You’ve designed custom mailers for online printing and had them sent out to target audiences and your distribution lists. A few days pass and suddenly you start receiving return mail of your own mailer! So what happened? If you’re wondering why you’re getting […]

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Postcard Marks, Smudges & Scratches

4 MIN READ
Level: basic

Have you ever received a postcard in the mail with marks, smudges or scratches? These postcard marks aren’t online printing errors or defects, they’re actually an occasional reminder of the incredible journey that direct mail pieces take as they travel through the postal system to your mailbox. On its journey, your mailer passes through rollers, […]

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