Purchasing a Mailing List
Purchasing a mailing list is a great way to find new customers who fall within your target demographic. When preparing your list for an online printing project like a direct mail campaign, we can help you:
- Determine the type of list that will best fit your marketing needs
- Determine the quantity that fits your budget
- Purchase the list
Purchasing a Mailing List by Demographic
Our online printing services help you narrow down and reach your audience by demographics like:
- Age range
- Gender
- Income level
- Homeowner
- Geography
- Education level
Types of Mailing Lists to Purchase
Consumer
- Targeted by geography (city, state, zip, etc.)
- Filtered by demographic (age, income, homeowners, etc.)
- Includes contact name
Occupant
- Targeted by geography only (generally zip code and carrier route)
- We can target by median income by carrier route.
- These are “saturation” lists used to blanket entire areas with your mailing
- Addressed to “Resident”
- Allows for lower postage rates depending on quantity mailed
Apartment/Condo
- Targeted by zip code and/or apartment name
- Used to mail to all residents within specific apartment/condo complexes
Business
- Targeted based on geography (city/state/zip/etc)
- Also targeted by a variety of demographics (employee size, year it began, etc.)
- Target by industry or SIC codes
Purchasing a mailing list is an easy way to get a reliable list of recipients, increasing the potential for customer retention and return-on-investment.
If you already have a Smartpress sales rep, feel free to reach out to them to discuss pricing for different list types, chat about your mailing goals and get personalized recommendations for any demographic selections to help ensure the success of your mailing. Don’t have a sales rep? Contact us to get started!
Read more about direct mail and what to do with returned mail.