Every Door Direct Mail (EDDM)

What is Every Door Direct Mail

Every Door Direct Mail is a type of mailing where all the addresses in a carrier route are delivered a piece of your mail. With this convenient online printing service, you don’t need to know the name of the recipient or even the address, just the carrier route. The pros and cons are simple:

Pros of EDDM

• All the savings:
  • Lower postage rate
  • You don’t have to purchase a mailing list

Cons of EDDM

• Your custom direct mail gets delivered to a geographic location, not targeted individuals.
• Pieces are sent to recipients who may or may not be in a demographic relevant to your business market.

How to Use Every Door Direct Mail

With EDDM, you can mail your pieces two different ways: for business or retail.

When mailing EDDM Business with Smartpress, we take care of the setup and deliver your print pieces to the post office for you. If you choose EDDM Retail, you must set up your mailing through the USPS website.

Once there, you’ll find an EDDM tool that walks you through each step of the process and updates postage in real time. You’ll also find additional resources to ensure the mailing process is as smooth as possible.

Considerations for EDDM

• Know the carrier routes to which you’d like your mail to be delivered.
• Know whether you’d like your pieces to be delivered to residential addresses only, residences and businesses or just P.O. boxes.

Smartpress Postage for EDDM

One of the main benefits of using EDDM is lower postage fees. Smartpress offers two plans, although EDDM Business Postage is preferred.

Every Door Direct Business

• Smartpress pays the postage through our Bulk Mailing Permit.
• You then pay the postage through Smartpress (we’ll charge the card you used when placing your order).

Every Door Direct Retail

• You pay the postage when you bring your order to your post office or online when you set up your mailing through the USPS website.

Smartpress Tip: Before mailing, you need to define your target ZIP codes and whether you want to mail to residences only, residences and businesses or P.O. boxes.

Tips & Tricks

• Check out this EDDM mailing reference guide for specifications on what size and type of mailings comply with USPS standards.
• When Smartpress mails your pieces for you with our own permit, we can get lower rates on postage for mailings that would not otherwise qualify for EDDM.
• When mailing through Smartpress, we recommend you choose the EDDM Business option.