How to Use the Smartpress Marketing on Demand Platform™

4 MIN READ
Level: medium
A laptop showing the Marketing on Demand platform for Insomnia Cookies with branded print marketing behind it.

Smartpress’ Marketing on Demand Platform™ (MOD) can help you streamline your business marketing needs in one simple place. A convenient print management solution, MOD makes it easy for you to design and print marketing collateral, distribute it to all of your locations and so much more. For businesses with a minimum annual spend of $50K and all the way up to $50 million, it’s an online printing platform that saves you time and helps you stay organized.

What MOD Does for You

With Marketing on Demand, you get a branded version of the Smartpress ordering platform for your company. As a web-to-print software, MOD manages everything so multiple teams or departments at your company don’t have to, even across branches and locations.

MOD allows you to:

  • Manage your enterprise-wide print and marketing assets.
  • Print, download and fulfill assets on demand.
  • Centralize all of your marketing assets – apparel, promotional items, print, direct mail, social media, etc.
  • Manage business essentials like HR paperwork, operational signage and support materials.
  • Provide assets for all locations and franchises, plus day-to-day necessities, in a one-stop shop.
  • Create brand consistency across franchises, locations and adhere to your brand standards across the board.
  • Customize your assets at the local level, provide variable data offers and personalize outreach on a local market basis.
  • Track who’s ordering what, who’s customizing and what products they’re ordering.
  • Create custom views of assets for different teams. Your MOD platform can look one way for Sales and Marketing, one way for HR, one way for management, etc.
  • Control oversight of products or budgets with order approval assignments for administrators.
  • Offer flexible payment options via credit card, centralized billing and/or sponsored promotions with prepaid user accounts.
A laptop sitting on a wooden desk showing the Marketing on Demand platform for Insomnia Cookies.

Brand Control With Marketing on Demand

A key feature of print management software like MOD is brand control and protection. With a branded MOD platform, you get:

  • A clean, streamlined experience that’s organized and customized for you.
  • An improved user experience that easily guides them to product categories.
  • Single sign-on functionality. Your company’s intranet page can link to your MOD platform so employees don’t have to log in to multiple sites – it’s a seamless path.

Brand control benefits:

  • Consistency. Everything is in one place (and in the most up-to-date versions).
  • Franchisees can customize assets per their location and still retain brand standards.
  • You can control your corporate brand colors. Since Smartpress prints everything in-house, we ensure those colors are repeatable and consistent across locations.
  • A simple design process. We can even set up a review and approval structure before your assets go into production.
  • The ability to promote and offer new products and marketing ideas to franchisees.

The Smartpress Experience

One other big advantage of using MOD? You get the world-class service of a customer-focused online printer like Smartpress. We provide you with a workflow management system from start to finish and everything in between.

Since we’re the printer, all of your assets are created in-house (we never outsource it!), and if you have questions, we can help you get answers since all of your designs are with us.

With Smartpress, you also get:

  • More flexibility. MOD was developed internally, so we can change, modify and customize your assets any which way you want.
  • A bigger tool box to play with. Other companies provide very standard print management software. They “buy off the shelf” and nothing really changes.
  • Diverse reporting options to see what’s working and what your opportunities are.
  • Freedom. We can give you as much free rein or as much locked-down content as your employees need. Whatever your needs, we can create something that works for you.

Tips & Tricks

Follow these tips and tricks to get the most out of Smartpress Marketing on Demand platform:

  • Simply put, the most value comes out of more people in your company using it.
  • Having your corporate offices and employees use it can be more helpful than having each franchise location do their own thing.
  • Utilize our Layout Services team to design custom assets. (Seriously, they’re really good.)
  • Be sure to stay on top of your design requests – review and approve them in a timely manner.
  • Use MOD to design and create your retail fixtures.

Get two first-hand accounts of the MOD experience:

Then schedule your own demo here.

 

If you have questions about this or any of our other online printing services, please contact customer service and chat with our team of print experts.