How to Use the Smartpress™ Marketing on Demand Platform

What MOD Does for You

With Marketing on Demand, you get a branded version of the Smartpress ordering platform for your company. As a web-to-print software, MOD manages everything so multiple teams or departments at your company don’t have to, even across branches and locations.

MOD allows you to:

• Manage your enterprise-wide print and marketing assets.
• Print, download and fulfill assets on demand.
• Centralize all of your marketing assets – apparel, promotional items, print, direct mail, social media, etc.
• Manage business essentials like HR paperwork, operational signage and support materials.
• Provide assets for all locations and franchises, plus day-to-day necessities, in a one-stop shop.
• Create brand consistency across franchises, locations and adhere to your brand standards across the board.
• Customize your assets at the local level, provide variable data offers and personalize outreach on a local market basis.
• Track who’s ordering what, who’s customizing and what products they’re ordering.
• Create custom views of assets for different teams. Your MOD platform can look one way for Sales and Marketing, one way for HR, one way for management, etc.
• Control oversight of products or budgets with order approval assignments for administrators.
• Offer flexible payment options via credit card, centralized billing and/or sponsored promotions with prepaid user accounts.

Brand Control With Marketing on Demand

A key feature of print management software like MOD is brand control and protection. With a branded MOD platform, you get:

• A clean, streamlined experience that’s organized and customized for you.
• An improved user experience that easily guides them to product categories.
• Single sign-on functionality. Your company’s intranet page can link to your MOD platform so employees don’t have to log in to multiple sites – it’s a seamless path.

Brand control benefits:

• Consistency. Everything is in one place (and in the most up-to-date versions).
• Franchisees can customize assets per their location and still retain brand standards.
• You can control your corporate brand colors. Since Smartpress prints everything in-house, we ensure those colors are repeatable and consistent across locations.
• A simple design process. We can even set up a review and approval structure before your assets go into production.
• The ability to promote and offer new products and marketing ideas to franchisees.

The Smartpress Experience

One other big advantage of using MOD? You get the world-class service of a customer-focused online printer like Smartpress. We provide you with a workflow management system from start to finish and everything in between.

Since we’re the printer, all of your assets are created in-house (we never outsource it!), and if you have questions, we can help you get answers since all of your designs are with us.

With Smartpress, you also get:

• More flexibility. MOD was developed internally, so we can change, modify and customize your assets any which way you want.
• A bigger tool box to play with. Other companies provide very standard print management software. They “buy off the shelf” and nothing really changes.
• Diverse reporting options to see what’s working and what your opportunities are.
• Freedom. We can give you as much free rein or as much locked-down content as your employees need. Whatever your needs, we can create something that works for you.