Brewing Success: How MoonGoat Coffee Crafted a Business Prospectus

On a mission to simplify and innovate the coffee experience, MoonGoat Coffee Roasters is committed to making an impression that goes far beyond the bean. With not only a roastery in Santa Ana, CA, but also four other California-based retail spots, MoonGoat is producing more than the fuel for your daily grind.

“We prioritize sustainability, quality and community in everything we do, from sourcing our coffee to engaging with our customers,” said Yardley. “What we love most is creating a meaningful impact on both a local and global scale, enhancing every aspect of the coffee supply network.”

One way to convey that commitment and showcase their strategy? A prospectus booklet designed thoughtfully and created with Smartpress’ perfect bound booklets.

Hint: Ready to design yours? Find a prospectus template under the Layout Guides section on the perfect bound booklets page.

A prospectus in business has a big job to do. Attracting potential investors and partners is no easy task, after all. Each page has to compel them to back you with in-depth documentation on all parts of your company’s operations. MoonGoat Coffee’s business prospectus fit the brief to a tea (yep, they brew those loose leaves, too).

Customizing our perfect bound booklets with a coated cover stock, protective UV coating and full-color imagery, MoonGoat Coffee’s brand and business plan take the spotlight, balancing the flavor with the facts

“The matte coating on the cover provides a tactile quality that conveys luxury, while the uncoated interior enhances readability and the natural feel of the paper,” said Yardley.

Plus, with the hallmark of a perfect binding – the seamless square spine – their custom booklets look as specialty as their coffee tastes. “[We chose it] for its professional appearance and durability,” said Yardley. “It’s ideal for a detailed and visually-appealing presentation of our annual achievements and future goals.”

What are your creative priorities when designing print for your business?
Yardley: “Our creative priorities are centered around bringing to life the beauty of our products in a holistic and authentic manner. What we appreciate about this perspective is how it seamlessly integrates all our sub-brands and locations. It encapsulates everything we do and places it within a single, cohesive framework.

“This approach not only highlights the diversity and uniqueness of our offerings, but also ensures a unified presentation that resonates with our core values.”

What was your purpose for creating your company prospectus?
“The prospectus is designed to communicate our company’s vision, growth and strategic direction to our stakeholders. It’s used during investor meetings, industry conferences and as a valuable informational tool for our partners.”

Was there a specific design vision for this project?
“We aimed for a clean, modern design that communicates sophistication and approachability.”

How has it helped you achieve your strategic goals?
“The prospectus has significantly helped in aligning our team and stakeholders with our strategic goals, facilitating clearer communication and enhanced engagement.”

What feedback have you received from recipients?
“The feedback has been overwhelmingly positive, with recipients appreciating both the content and the quality. Some international brands have requested additional copies to share with their teams across multiple continents, highlighting the global appeal and impact of our prospectus.

“In general, people are spurred to continue this sort of development in their own organizations when they see such a good representation of what we’re doing, inspiring others to adopt similar practices and values.”

What impressed you most about the final product?
“We are most impressed by the coherence between the physical quality of the prospectus and the high standards of our brand. One unintended yet positive outcome of this project was that it allowed four of our loyal customers to engage with the brand in a deeper and more meaningful way, enhancing their connection and participation with MoonGoat Coffee.”

What impresses you most about online printing with Smartpress?
“Smartpress has impressed us with its attention to detail, customer service and commitment to delivering high-quality products.”

How has print marketing proven to be integral to your business in today’s digital age?
“In a digital age, print stands out as a tangible and engaging medium that provides a sense of permanence and credibility essential for building trust and conveying premium quality.”