Immersive Experience: Lookbook Printing Boosts the Bottom Line

Your marketing strategy says a lot about your business. For Found Rentals and their product lookbooks, their strategy very clearly inspires design dreams, compels creativity and encourages their clients to escape. The latest edition, a leisurely trek through magical Morocco, stuns with warm-hued, textured photography highlighting the power of small details. Printed on Smartpress’ Perfect Bound Booklets, lookbook printing is driving sales and creating an undeniably immersive experience.

Offering hand-picked specialty decor, furniture, textiles and accessories, Found Rentals curates and designs event spaces for big-name clients and individual customers alike. Browsing through their inventory is like walking through an open-air market, with rustic farmhouse charm on the left and artist’s-loft sophistication on the right. For General Manager Jewel Butler, a monthly lookbook was the only way to make that vintage world come to life for clients.

“We’re a rental design company that is constantly adding to our collection, bringing in one-of-a-kind pieces sourced around the globe and bringing in custom-designed pieces,” she said. “We want to ensure our clients are thinking of all the different ways these items can be used, and our monthly catalogs are a perfect way to do this.”

Ideal for lookbook printing like Butler’s, Smartpress’ Perfect Bound Booklets are modern marketing at its best. Whether you’re highlighting new products and collections to boost sales or building awareness and engagement, Perfect Bound Books provide all the space you need to tell the story of your brand, create emotional connections with customers and dive into the world of experiential retail.

A key goal for Butler’s lookbooks is to inspire. And with images of multi-colored rugs, light fixtures with golden filigree and hypnotic mosaic tiles that customers can rent, plus the merchant stalls and eclectic dealers from where they were sourced, all immaculately styled for both event spaces and the home, there’s no chance that goal won’t be achieved.

“We wanted these catalogs to be a series of booklets our clients could proudly display on their desk, on their bookshelves or even their coffee tables,” she said. “A conversation that inspires!”

The Perfect Bound Book binding lends itself beautifully to all that marketing content. It played “a key role in the overall design” for Butler and can for you, too. Ideal for publications with 30 pages or more, a perfect binding gives you a clean, professional look with a cover that folds into a seamless square spine and pages cut precisely to line up with it. It’s the premiere choice for portfolios, graphic novels, workbooks, catalogs and directories up to two inches thick.

Pristine lookbook printing is one thing, but getting those books into the hands of clients – so they can create their own desert oasis – is another. Especially if they’re outside your local community. To keep the design creativity flowing for customers near and far, Butler also collaborated with Smartpress for mailing the catalogs.

“Smartpress’ Direct Mail Service has been amazing,” she said. “It’s easy and truly takes away a lot of the work. We upload our rolodex of addresses and that’s it. Smartpress handles all the rest!”

From list acquisition and processing to personalized addressing and sending, our direct mail services ensure your marketing campaign reaches target audiences so you can grow your business. It’s just one more way print makes you profitable.