Retractable Banner Stand Graphics Guidelines
How to Set Up Graphics for Retractable Banner Stands
Designing a custom retractable banner? This article explains how to format your artwork for Smartpress’ pre-assembled banner stands, including bleed, top and bottom coverage and viewable graphic areas. It also includes sizing and setup details for different banner widths to ensure your printed banner looks perfect and nothing important gets cut off or hidden inside the stand.
Retractable banners help you promote products and services, advertise events and display marketing messages with vibrant print and a setup that’s so easy. Since pop-up banners come pre-assembled with the vinyl banner rolled in the stand, it’s important to follow our retractable banner stand graphics guidelines so they display correctly.
Retractable Banner Stands: Features and Assembly
Aluminum banner stands are easy to set up with a three-part pole design and an integral pole storage unit in the base. Durable and conveniently portable, stands include hardware and a soft carrying case.
Smartpress Tip: Retractable banners are a trade show favorite due to their portability, customization, professional appearance and easy setup and teardown.Â
Artwork Setup Instructions for Retractable Banner Graphics
Working with an online printer like Smartpress means you have premium options for displaying your custom banner. Before you design it, adjust your art accordingly:
- 0.5″ of your artwork will be covered on the top for installation of the hanger.
- 6″ of your artwork will be covered on the bottom for attachment to the base.
- Leave a minimum of 0.25″ bleed on each side.
And check out these online printing dimension guidelines so nothing is covered or cut off by the stand:
- Overall dimensions: These are the dimensions of your banner, including the stand.
- File dimensions: This is the final printed size.
- Viewable graphics: This is the area of your graphics that’s displayed. When setting up your banner file, be sure to keep imagery and content within these dimensions.

31-1/2″ Retractable Banner Stand & Graphic
- Overall dimensions: 31-1/2″W x 84″H
- File dimensions: 31-1/2″W x 85″H
- Viewable graphics: 31-1/2″W x 78-1/2″H
- Weight: 7 lbs.
48″ Retractable Banner Stand & Graphic
- Overall dimensions: 48-3/4″W x 84”H
- File dimensions: 47-1/4″W x 85″H
- Viewable graphics: 47-1/4″ W x 75-1/2″H
- Weight: 11 lbs.
60″ Retractable Stand & Graphic
- Overall dimensions: 61-3/8″W x 83″H
- File Dimensions: 59-3/4″W x 85-1/4″H
- Viewable graphics: 59-3/4″W x 78-3/4″H
- Weight: 21 lbs.
96″ Retractable Stand & Graphic
- Overall dimensions: 96″W x 83″H
- File dimensions: 94-3/4″W x 85-1/4″H
- Viewable graphics: 94-3/4″W x 78-3/4″H
- Weight: 30 lbs.
Smartpress’ Retractable Banner Stand Dimensions & Specs
Banner Size | Overall Dimensions | File Dimensions | Viewable Graphic Area | Covered Area | Weight |
31.5“ | 31.5″W x 84″H | 31.5″W x 85″H | 31.5″W x 78.5″H | 0.5″ top, 6″ bottom | 7 lbs. |
48“ | 48.75″W x 84″H | 47.25″W x 85″H | 47.25″W x 75.5″H | 0.5″ top, 6″ bottom | 11 lbs. |
60“ | 61.375″W x 83″H | 59.75″W x 85.25″H | 59.75″W x 78.75″H | 0.5″ top, 6″ bottom | 21 lbs. |
96“ | 96″W x 83″H | 94.75″W x 85.25″H | 94.75″W x 78.75″H | 0.5″ top, 6″ bottom | 30 lbs. |
For other hardware, explore our banner and sign accessories, and if you have questions about retractable banner stand graphics guidelines or any of our online printing services, please contact customer service to chat with one of our print experts.
Learn more: Pop-up Promotion: 5 Ways to Use Retractable Banners