Fight Digital Fatigue with Sticker Postcards & Magnet Postcards
Marketers and business owners are always looking for new ways to catch eyes, traffic and interest. One way to do that is by offering tangible products that fight the chaos and digital fatigue in marketing. Say hello to sticker postcards and magnet postcards.
With custom options and mailing capabilities, these six new products make standing out the default. Whether for upper funnel brand awareness or direct engagement (or both), these physical assets boost your metrics and ensure your next print marketing campaign is a winner.
Key Takeaways
- Smartpress is responding to clients’ growing digital fatigue by offering six new tactile and customizable print assets that resonate with audiences seeking physical, lasting brand connections.
- The products are ideal for universities, nonprofits and businesses looking to boost brand awareness and loyalty.
- The products include four sticker postcards (with standard or custom shapes, with or without direct mail) and two magnet postcards (in standard or mailer versions) that combine design flexibility, high-quality materials and complete mail fulfillment.
“Younger people show signs of digital fatigue and more interest in physical, tangible things.”
Why Design Postcard Stickers and Magnets?
In a world that’s growing ever-digital, you might question the creation of new print products. But as print nerds experts, we (and our clients) can tell you: the value of real, tactile assets has never been higher.
“There’s a growing appetite out there for things we can touch, hold and place in the spaces we inhabit,” said Smartpress Director of E-commerce Operations David Kidd. “This trend is broad but especially strong among younger people, who show signs of digital fatigue and more interest in physical, tangible things.”
Print combats that digital fatigue easily – especially when the products are unexpected and exciting, like peel and stick postcards or a magnet postcard mailer.
“They’re attractive and fun, they’re useful, and they can be distributed easily,” said Kidd. “They’ll quickly become an indispensable part of a marketer’s toolkit, and we think recipients will love them.”
“Anyone looking to support brand loyalty or help people easily reference information is going to find these products ideal.”
Who Will Love These Postcards Most?
The great thing about print marketing is that it can be customized for any and every industry – especially when you partner with Smartpress. And these sticker and magnet postcards are no different. There are, however, a few industries that especially resonate:
“Universities, private schools and nonprofits are where we expect to see the biggest demand,” said Kidd. “But anyone looking to support brand loyalty (stickers) or help people easily reference information (magnets) is going to find these products ideal.”
Hand them out at events, use them to network, slip them into marketing kits, pop them into packages. And if you want to utilize the postcards for direct mail, then you know, just mail them.
Smartpress’ 6 New Sticker and Magnet Postcard Products
Before you add these products to your next postcard mailing campaign or overall marketing strategy, let’s take a deeper dive into each one. You’ll get the lowdown on paper stocks, sticker and magnet materials, size options, finishing specs and mailing services so you know when and why you’ll want to use each product.
Sticker Postcards with Standard Shapes
Catching the eye of your target audiences is easy with postcards featuring seven standard sticker shapes ideal for business logos, nonprofit slogans and school mascots. And the back side? It’s perfect for even more branded imagery and messaging. Our online sticker printing also includes raised UV ink, which can feel textured aka memorable to recipients.
The specs:
- Seven predetermined sticker shapes: three circles, one heart, one rectangle, one arched rectangle, one square
- Postcard: 14 pt. coated cardstock
- Stickers: 4 mil vinyl with specially-formulated repositionable adhesive that doesn’t leave residue and 10 pt. cover stock liner
Sticker Postcards with Custom Shapes
If you’ve ever wanted to print stickers in your own shapes and sizes, this product is the asset for you. With your own custom sticker shapes, these postcards give you tons of design (and branding) flexibility. Whether you’re promoting your business, school or nonprofit, our sticker printing services give your campaigns a sensory touch with raised UV ink.
The specs:
- Customizable by sticker shape and design
- Postcard: 14 pt. coated cardstock
- Stickers: 4 mil vinyl with specially-formulated repositionable adhesive that doesn’t leave residue and 10 pt. cover stock liner
Direct Mail Sticker Postcards with Standard Shapes
Want to refresh your mailer strategy? Do it with postcards that feature seven standard sticker shapes and your personalized designs. You’ll find stickers on one side with raised UV ink that can result in a textured feel. The other side has space for mailing addresses and postage details. This is the type of direct mail postcard that engages recipients instantly.
“These products lend themselves really well to going into homes or businesses and sticking around for a while,” said Kidd. “They’re easy to mail, and they really stand out compared to other mailable items. They both look and feel good, and it’s immediately obvious what you should do with them: Stick them to things!”
The specs:
- Seven predetermined sticker shapes: three circles, one heart, one rectangle, one arched rectangle, one square
- Postcard: 14 pt. coated cardstock
- Stickers: 4 mil vinyl with specially-formulated repositionable adhesive that doesn’t leave residue and 10 pt. cover stock liner
- Complete mail fulfillment (list purchasing, list processing, variable addressing, postage options and more)
Direct Mail Sticker Postcards with Custom Shapes
As a premium online printer, we want to make every design idea a reality, which is why we’re offering a postcard mailer with custom sticker shapes, too. From designs specific to your nonprofit to brand logos to sports team mascots, there’s no shape too custom for us. Our custom postcards for mailing are finished with raised UV ink that can feel textured for a notable effect.
The specs:
- Customizable by sticker shape and design
- Postcard: 14 pt. coated cardstock
- Stickers: 4 mil vinyl with specially-formulated repositionable adhesive that doesn’t leave residue and 10 pt. cover stock liner
- Complete mail fulfillment (list purchasing, list processing, variable addressing, postage options and more)
Magnet Postcards
Staying top of mind for clients is a neverending challenge, but with magnetic postcards as part of your print marketing strategy, it’s simple. With a magnet in your choice of size attached to a postcard, you have plenty of branding and messaging space. The magnet features raised UV ink, so handing them out events is a must.
The specs:
- Choose from three magnet sizes: 2” x 3.5”, 3.5” x 4” or 3.5” x 5.5”
- Postcard: 6” x 9”, 14 pt. cover stock, Soft Touch laminate on non-magnet side
- Magnet: 25 mil (.025”) thick, rounder corners
Direct Mail Magnet Postcards
One major goal in print marketing is to create lasting client connections, and physical pieces like a magnet mailer postcard does just that. These custom postcard magnets feature your own design on both the magnet and the postcard it’s attached to, so your branding and messaging can’t be missed – and lasts long.
“Sticker and magnet postcards are meant to stick around, not just make an impression,” said Kidd. “They’re not going to be the best solution for every kind of direct mailing, but there’s nothing quite like them for businesses trying to get a message, a reminder or a reference item into people’s homes or workplaces.”
The specs:
- Choose from three magnet sizes: 2” x 3.5”, 3.5” x 4” or 3.5” x 5.5”
- Postcard: 6” x 9”, 14 pt. cover stock, Soft Touch laminate on non-magnet side
- Magnet: 25 mil (.025”) thick, rounder corners
- Complete mail fulfillment (list purchasing, list processing, variable addressing, postage options and more)
Print Sticker Postcards & Magnet Postcards with Smartpress
For your marketing to stand out and have staying power, you’ve got to have the right assets. This new selection of sticker and magnet postcard products is just what every smart marketer needs. From custom designs to mailing options, their flexibility makes it easy to tailor to any audience.
When you print with Smartpress, you’re supported by real, human print experts happy to help you at any stage of the process. Not to mention seriously premium stocks, materials and finishes. Campaign success, here you come.
