Raised UV Printing: Glossy, Textured & Ridiculously Good-Looking
Here’s the scenario: You want your print marketing assets to stand out, but the usual finishes just won’t cut it this time. You need something truly unique. Something tactile and full of shine. You want raised UV printing.
It’s high-end. It’s sophisticated. It’s something your audience hasn’t seen a hundred times over. When you hear about finishes that truly make an unforgettable impression, this is it.
Key Takeaways
- Raised UV printing features clear gloss that’s laid over the top of your print designs to create serious texture and stunning shine.
- Smartpress offers this premium finish on an array of print products, from essentials like business cards and brochures to creative assets like bookmarks and postcards.
- Design tips include using raised UV on a logo, bold typography and as an accent. A full flood of it is not recommended.
What is UV Printing?
UV printing is a form of digital printing. It uses ultraviolet light to dry or cure a clear gloss raised coating as it’s printed over your designs. The result? Incredible texture, plus a 3D effect that’s glossier than glossy. It even gives your colors a vibrant umph and makes your typography look super clear. What more could you want for your messaging?
Marketing with Raised Spot UV Products
Whether you’re promoting products or events, laying out service details or sharing your brand story, our assortment of raised UV print materials ensures your strategy succeeds – and does so memorably.
Raised UV can be added to one or both sides of your print assets, but choose one-sided if you want to write on the other side. (Hint: Handwritten notes really up the personal connections with your clients!) You can also add our velvety Soft Touch laminate for an even more tactile marketing experience.
Boost Your Business with Spot UV Brochures
For promos and branding that’s worth every panel, go with raised spot UV printing on brochures. Choose your fold, then tailor your brochures by size, paper stock, paper weight and finish. Hand them out at conferences, trade shows and other events.
Build Relationships with Raised Spot UV Business Cards
Make networking something special with textured shine added to every interaction. Tailor your contact info and branding with custom sizes and coated paper stock options, plus different paper weights and even rounded corners. Slip yours into pocket folders, staple them to packets or stick with the classic handout.
See all the ways to make a business card more than a business card.
Raised UV Pocket Folders for Polished Presentations
One of our favorite spot UV examples is pocket folders because it’s so unexpected. Nothing unusual about a pocket folder, right? With raised UV, you couldn’t be more wrong. Spot UV presentation folders give your meetings and conferences a tactile lift with coated paper stock and finishing options, plus you get to pick how many business card slits you want and where you want them.
Catch Clients with Raised UV Rack Cards
High-traffic areas won’t know what hit them with spot UV rack cards. In your choice of size, stock and paper weight – there are even fold and drill hole options – these marketing essentials easily get attention in reception areas, lobbies and at check-out counters.
Showcase Your Brand with Raised UV Postcards
Make your marketing campaigns stand out with versatile raised spot UV printing on postcards. With options like double-sided printing and shrink wrapping, these postcards can be tailored to package inserts, product care instructions, thank you cards and more.
Get the RSVP with Raised Ink Invitations
With their texture and shine, spot UV invitations ensure you get the responses you need and the engagement you want. Your event details have never looked better, with size, stock and folding options. Don’t have an upcoming event? Turn these invites into product detail cards or even a branding moment.
Stay Top of Mind with Spot UV Bookmarks
Telling your brand story is easy with spot UV printing on custom bookmarks. These unexpected marketing gems provide not only a tactile message, but also an asset your clients can actually use (even if they’re slow readers, like a certain copywriter we know… Oh wait, that’s me). With plenty of custom options to play with, they’re great for handing out at trade shows or popping into packages.
See how five of our clients got creative (and the ROI) with bookmark printing.
Make Connections with Raised Spot UV Cards
Whether you’re introducing your brand to customers for the first time or following-up with existing ones, spot UV cards help strengthen those relationships. And it’s all because of the texture! OK, it’s also your pitch and interpersonal skills, but the raised texture touches clients on a sensory level that’s simply unforgettable. Pair it with an engaging message, and you’ve got yourself a partnership.
Send a Message with Raised UV Greeting Cards
Give your greetings a little something extra with spot UV greeting cards. Whether you’re sharing warm wishes, making an announcement or celebrating employee milestones, your raised ink cards will be the talk of the mailbox or cubicle farm. Try rounded corners for a softer look and remember to add raised UV to only one side if you want to include a written message.
Propose Something Unique with Raised UV Wedding Invitations
Wedding invites set the tone for your clients’ big day, so make sure that tone is luxurious and sophisticated with UV printing. With a raised ink invite in the wedding suite, your clients can count on instant RSVPs. Complete their invite design with drill holes for a ribbon to tie everything together.
Design Tips to Get Raised Right
When it comes to raised spot UV printing, there are things you definitely should do and some you really shouldn’t do. Here’s what we recommend:
Do:
- Add raised UV to a logo or bold typography. Tone-on-tone looks modern and cool, so be sure to explore different inks beneath it.
- Highlight a pattern with raised UV. Just make sure that pattern is simple (think bold and thick) so the coating gets the spotlight.
- Use raised UV to accent an image. For the best effect, layer it over the top of a part of the image that shows something shiny, like a glass window, water, metal or an eye.
- Print with a partial flood of the UV coating to add special interest to one section of your design.
- Ensure your raised UV areas are 1/32″ away from any trim, folds, drill holes, etc.
Don’t:
- Use typography that’s super small with raised UV. Just trust us – your design will look messy, have less texture and be duller.
- Print with a full flood of raised UV. If you want a full flood of shine over your whole design, just add a gloss laminate or coating.
See why you want to add Soft Touch laminate to your raised UV projects.
Print Your Raised UV Assets with Smartpress
Turns out, printing marketing assets that stand out isn’t that hard when you have the right tools. In this case, it’s the serious texture and shine of raised spot UV printing. And when you combine it with your own tailored messaging and creative design concepts, your metrics will be blowing up.
To start your path to campaign success with Smartpress, choose your raised UV products, set your custom specs and upload your print-ready file.
