
Finance Marketing: How to Simplify Your Print Management
One of the biggest elements of finance marketing is print. It’s an indisputable asset (literally) that builds trust with your clients, clarifies complex information and ensures you meet compliance.
Managing print marketing collateral can be challenging, but not when you leverage Smartpress’ Marketing on Demand Platform™ (MOD). For banks, credit unions and financial advisory firms, it’s a solution that simplifies it all, from brand-consistent printing to streamlined ordering and complete fulfillment.
Key Takeaways
- Print is essential to the finance sector. It builds trust, clarifies complex information and strengthens compliance across client interactions.
- Smartpress delivers premium, consistent and secure financial print materials backed by world-class service, custom products and dependable operational support.
- The MOD platform streamlines print management, ensuring brand control, efficient ordering and fulfillment and a smoother experience for every branch and advisor.

White Paper
Why Print is Essential to Financial Institutions
From national and regional banks with multiple locations to credit unions and finance services firms specializing in wealth management and investment, print marketing couldn’t be more important. It benefits your institution in crucial ways:
- Builds trust and credibility: Tangible, sophisticated print feels official and reliable – something essential to clients.
- Compliance, accuracy and security: Printed materials ensure precise data and offer another layer of security against cyber threats to sensitive data, building customer confidence.
- Clear communication: Print collateral lets you present intricate data clearly and simply to clients who aren’t experts. Plus, a physical touchpoint creates a stronger impression than digital, boosting client loyalty.
- Advisor and team support: Print equips financial advisors and sales teams with physical assets to leave with clients (think guides, statements, etc.), making them look like the professional expert clients need.
- Marketing and engagement: Personalized print connects with target audiences and client demographics, so your bank or firm is recognizable and memorable.

Why Print Finance Marketing with Smartpress
Partnering with Smartpress is one of the best print marketing strategies for financial services. We manage print collateral for businesses, corporations and organizations day in and day out, so we’ve got the experience and expertise to handle the complex needs of the financial services sector.
- Quality and consistency: We deliver premium print that showcases cost-effective quality without compromising accuracy (we know misprints have consequences), while maintaining your brand standards across all print items, no matter the volume or location.
- Wide array of custom products: We offer tailored solutions for the complex product suites within finance, from pitch books and white papers to investment strategy guides and annual reports, even kitting and fulfillment services.
- World-class service: We’re always available with personalized, dedicated human support and can manage large, intricate accounts with extensive and varied requirements. Essentially, we’re print nerds who care about your projects.
- Operational support: We ensure your marketing materials printing is consistent, accurate and delivered on time with responsive production aligned with compliance cycles.

Print Challenges in the Wealth Management Industry
When we spoke to our own clients about the printing pain points they face, similar themes arose, whether they needed materials for bank and credit union marketing or financial services marketing as a whole. Here’s what they needed most:
- Need #1: A one-stop shop to order print and collateral for their whole organization.
- Need #2: Personalized service. They want a go-to (human) contact who’s skilled and responds quickly and accurately to their varied requests and requirements.
- Need #3: Brand consistency across print collateral and custom designs for their entire enterprise, maintaining color, imagery and messaging standards.
- Need #4: Pricing options that help them stay within their budget and track spend throughout their network. (Making sound financial decisions is the name of the game, after all.)
Smartpress Managed Services Account Executive Mike Lewis saw one other challenge: “Due to the high level of regulatory compliance for financial services offerings, it’s difficult to maintain oversight of all the materials that may be out in the field. Holding inventory presents a high risk of non-compliant materials being distributed and/or costs of obsolescence.”
As a premium online printer, Smartpress has just the thing to solve these print problems. (Well, two things, actually.)

Meeting the Needs of Finance Marketing
To solve these problems (and more) for our clients in the finance industry, we turn to our Marketing on Demand Platform aka MOD.
Ideal for enterprises with a minimum annual print spend of $50K, financial printing services like MOD streamline the whole print management process for banks, credit unions and wealth management firms. It’s one of the most effective solutions for financial institutions, bringing print, marketing and fulfillment into one secure, centralized platform and optimizing print workflows for multi-office advisory firms.
Have a smaller budget? No problem. Our Business Hub is the solution for you, letting you design, print and store your assets easily.
Let’s break down both brand management solutions to show you how they blend ease with efficiency for your entire banking or advisory network:
“MOD offers a secure and controlled environment for managing regulated marketing materials.”

MOD: Consistency, Compliance, Convenience
MOD lets you customize and print marketing collateral, distribute it throughout your entire network and manage inventory, ordering and fulfillment – all while protecting brand consistency across every location.
“MOD offers a secure and controlled environment for managing regulated marketing materials,” said Lewis. “MOD’s user and product segmentation, coupled with approval oversight, ensures that users only have access to relevant content and products.
“Variable templates provide an easy and convenient way to manage user or location-level customization and compliance content. This includes agent- or branch-level contact information, and more importantly, state-based licensing and disclosure requirements.”
A reliable print solution to pair with your bank marketing strategies, the platform also supports distributed ordering, so individual branches or advisors can request the materials they need without placing that burden on corporate teams.
“MOD allows for highly-customized and controlled distribution driven by the recipient,” said Lewis. “This mitigates risk and allows for them to order only the items they need, reducing the waste associated with bulk distribution models.”
Built for multi-office financial organizations, MOD makes it easy to track spending by user or location and simplifies reporting, so you know exactly which financial advisor marketing materials or digital assets are used most.
“Robust reporting and administrative access provides real-time data across user activity, product usage and location or division-based budget levels,” said Lewis.

Wealth Management Brochure

Pitch Book
Financial Printing Ideas to Support Advisors & Branches
So what types of products can you print from marketing fulfillment services like MOD? A whole host that helps you build trust with clients, clearly communicate with them and boost loyalty. If you’ve ever wondered what materials to leave with clients after meetings or how banks use print marketing to improve customer engagement, it’s with products like these.
Think pitch books and white papers that let you share every detail. Personalized event invitations help build client relationships and fund fact sheets spotlight strategies and holdings. From investment guides that educate to annual reports that tell shareholders your yearly story, these products make abstract concepts real and instill confidence in your clients.
Of course, we’re also talking about products for finance and bank marketing, like buckslips that accompany monthly statements or invoices and postcards advertising loan rates and announcing new services.
Whatever you need for your network, Smartpress prints it all.

Business Hub: Design, Print & Store with Ease
If your annual print spend is less than $50K, the Business Hub is a reliable, easy-to-use solution for managing your financial marketing needs. In the Hub, you can design, print, store and reorder print assets tailored to your branch network or advisor offices – and update them as needed without waiting on a designer.
From custom product templates to inventoried items, all your assets live in a secure content library with locked-in specs. That means brand control becomes effortless, consistency stays intact and you avoid the time-consuming rework that can slow down busy teams.
You can also handle kitting directly through the Hub. From new-client welcome packets, event materials or branded informational folders, we’ll compile and assemble it all for you. And if you don’t need them shipped right away, our online printing services also include storing your assets until you’re ready.
Manage Your Finance Marketing with Smartpress
For finance organizations juggling multiple locations, compliance cycles and ever-changing client needs, MOD brings clarity and order to a complex world. It gives you a secure, centralized way to create, control and distribute the print materials that build trust and strengthen client relationships.
And with Smartpress supporting you every step of the way, from personalized service to meticulous production and fulfillment, your print operations become one less thing to worry about. MOD ensures your brand stays consistent, your workflows stay efficient and your institution stays confidently connected to your clients.