Health Care Marketing: How to Streamline Your Complex Printing Needs
Health care marketing encompasses a lot. One key component? Print collateral. For large hospital systems, multi-location clinic networks, specialty facilities and general practices, print marketing has to promote your services, attract new patients and send the right message.
It’s not an easy task, but with Smartpress and our Marketing on Demand Platform™, we simplify it all with a one-stop-shop approach that keeps brand control in your hands and personalized service at your fingertips.
Key Takeaways
- Smartpress simplifies health care print marketing with a one-stop shop approach, delivering high-quality, consistent collateral for hospitals, clinics and medical facilities while maintaining brand control and providing personalized support.
- Marketing on Demand (MOD) and Business Hub platforms streamline print management, inventory, distribution and reporting, with MOD supporting large enterprises ($50K+ print spend) and Business Hub catering to smaller budgets.
- From brochures and appointment cards to signage, kitting and fulfillment, comprehensive health care print products enhance patient trust, boost brand visibility and make managing multi-location marketing effortless.
“It was very easy to get a quote, place the order and get print materials kitted and shipped to 41 locations.”
Why Print Health Care Marketing with Smartpress
So, why print with Smartpress in the first place? As a premium online printer, we specialize in creating high-quality print with world-class service and focus on sustainability – all things essential for successful marketing campaigns in the health care industry and beyond. Let’s break it down:
- Quality & Consistency: We deliver premium print for all patient and internal/external marketing materials, while maintaining your brand integrity across all print items, regardless of volume or location.
- Wide Array of Products & Customization: We offer a robust product assortment that meets the diverse custom printing needs within health care, from patient education materials and branded office supplies, to operational signage and marketing collateral, to kitting and fulfillment services.
- World-Class Service: We’re always available with personalized, dedicated support (a real human!) and can manage large, complex accounts with extensive and varied requirements. Which is a fancy way of saying we’re print nerds who really care about your projects and will do all we can to make them happen.
- Operational Support: We ensure your materials are printed with consistency, accuracy and delivered on time.
Take it from one of our clients, Brenda: “It was very easy to get a quote, place the order and get [print materials] kitted and shipped to 41 locations. The team at Smartpress was quick to respond and help whenever needed.”
Print Marketing Makes an Impact
Creating an effective health care marketing strategy can feel like performing brain surgery. But with a print partner like Smartpress, creating and managing your print marketing is much easier. For everything from patient education to branding, print marketing is essential, even powerful:
“When patients have printed materials in-hand, they truly absorb the information, feeling more heard and cared for with a tangible takeaway they can revisit,” said Smartpress Senior Client Implementation Manager Barbara Brown.
Since print is a crucial part of your overall marketing strategy, we streamline the whole process, from design to print to delivery.
Resolving the Pain Points for Health Care Marketing
We talked to our very own clients about their top needs for printing marketing materials in the health care sector. Here’s what they said:
- Need #1: A one-stop shop to order print and collateral for their whole organization.
- Need #2: Personalized service, with a go-to contact who is skilled and responds quickly and accurately. So often their messages seem to fall into a black hole, with no one responding or someone responding too late. They want a team that’s just for them.
- Need #3: Brand consistency across collateral (even custom designs) for their entire enterprise.
- Need #4: Pricing options that help them stay within their budget.
Is that so much to ask? For Smartpress, not at all.
Online Printing Services that Meet the Needs
We love solving our clients’ problems, and the one service that solves the most? Our Marketing on Demand Platform (MOD). It’s the print solution that keeps clinics, practices and hospitals on track and ideal for enterprises with a minimum annual print spend of $50K. For clients with smaller budgets, our Business Hub is the answer.
Let’s see how both business printing services help clients manage their print assets, maintain brand control and streamline doing it all.
“MOD allows for distributed ordering, so individual users can order pre-approved materials as needed, taking the burden off corporate or an admin to order for everyone.”
Marketing on Demand Simplifies Medical Printing
With MOD, streamlining your print management is the name of the game. It’s one of the best health care marketing services because it simplifies print, marketing and fulfillment in one convenient place (a one-stop shop, you might say).
For organizations with a minimum annual spend of $50K in printing, you can customize and print marketing collateral, distribute it to your locations and manage inventory, ordering and fulfillment – all with total brand control.
“MOD enables brand controls across marketing materials, while giving clients the ability to personalize information like doctor names, clinic addresses, hours, etc. This means users only have access to approved materials,” said Smartpress Client Services Director Nate Thompson. “It also allows for distributed ordering, so individual users/locations can order pre-approved materials as needed, taking the burden off of corporate or an admin to order for everyone.”
Customizable for large hospital systems and clinic networks, MOD lets you track spending by individual or location and makes reporting easy, so you can see key metrics, like which digital assets are being downloaded most. You can even make specific products or functions accessible to specific users:
“Our MOD clients thoroughly enjoy the ability to allow a certain set of products to be viewed for particular users, while making common products visible to all,” said Smartpress Client Implementation Manager Brian Viengthong. “They also enjoy that we can house their goods, provide reporting on what’s being printed and make it easy to reorder past projects.”
See how MOD helped one client manage print across multiple locations.
So, what kinds of print collateral are we talking about? At Smartpress, it’s everything from patient-facing materials to internal ops, mailers, signage and more. Basically, any materials that support health care and medical facilities. And these print assets have a big job to do:
“People tend to trust information that’s presented in print form,” said Viengthong. “Take a physical brochure or pamphlet that you can hold in your hand. There’s a sense of trust and reliability that the digital space may not match.”
Whether the goal is to educate or promote, our medical printing services cover it all. Think appointment cards and postcards that attract new patients. Fact sheets that educate patients about procedures and brochures with what-to-expect info.
And that’s just the small stuff. Think even bigger with signage at check-in desks and floor graphics for easy navigation. Educational posters in waiting rooms and braille signs at every door. Not to mention office supply staples like branded business envelopes and matching letterheads.
All of these assets (and any custom products, too) make patients and visitors feel more comfortable, boost the visibility of your hospital or practice and create a unified look across all your locations.
Create a Library of Print Assets with Business Hub
If your annual print spend is less than $50K, the Business Hub is a convenient solution for managing your health care marketing. In the Hub, you can design, print, store and reorder print assets specific to hospital locations and clinic networks – and edit them as needed without having to rely on a graphic designer.
From custom product templates and inventoried items, your assets are stored in your own content library with the specs locked-in. Why? So it’s easy to maintain brand control and consistency, while significantly cutting down on rework.
You can also do kitting in the Hub. So those marketing packets, patient folders and resources pertaining to a specific diagnosis? We’ll compile and assemble them for you. Don’t need them right away? We’ll hang on to them until you do – and ship them when you’re ready.
Taking the Stress Out of Marketing Health Care
With custom printing services like Smartpress’ MOD and Business Hub, managing print marketing for our health care clients (and all of our clients) is stress-free, streamlined and the solution to common pain points. And the results speak for themselves:
“Simple process, fantastic results,” said client Melissa. “Our clinic just used Smartpress for the first time – everything was so straightforward, from design to mailing. Can’t wait to use them for our future mailings!”
Another client, Jackie, agreed: “We needed a speedy way to help patients understand our clinical trial, but didn’t need an entire brochure. A rack card was the perfect size. The printing and finish were both perfect.”
For us, helping clients solve their print problems is pretty much the whole point. And we developed MOD, in particular, to do just that:
“Our MOD platform helps streamline our clients’ operational marketing efforts by building a robust site that allows their sales agents and office employees to order marketing materials from one site,” said Viengthong. “They don’t have to go through various vendors – just our one-stop shop.”
Print Your Health Care Marketing with Smartpress
For marketers, office staff and clinicians in the health care industry, their online printing partner has to be a one-stop shop with personalized service, brand consistency and a price point that stays within their budget. Smartpress’ Marketing on Demand Platform does all that and more, with print, inventory, distribution and reporting capabilities across any and all of your locations.
No brain surgery here. Just a smooth print process from start to finish.
