How Kitting Services Transformed Cable Bullet’s Print Process

Cable Bullet manufactures everything their clients need to install railing systems in and around their homes and work environments.

“Cable Bullet is a design-forward cable railing company specializing in premium cable railing systems,” said Sales & Marketing Manager Julia Koorey. “Our patented tensioning technology simplifies installation, while maintaining a clean, minimalist aesthetic. Engineered for durability and ease of use, Cable Bullet systems combine precision craftsmanship with architectural elegance.”

As for the actual installation, that’s done by Cable Bullet’s clients themselves. And as you might have guessed, it requires a lot of instruction and guidance, which is where print comes in.

“Our goal is to create a delightful experience for our customers, from shopping to installation to the memories they’ll make on their new deck,” said Marketing Coordinator Sophia Hostetler. “Having beautiful, quality, helpful content in their hands along the way makes our job so much easier.”

In any marketing scenario, presentation is key, and that was certainly true for Cable Bullet’s kits. To present professional, organized materials, they chose branded folders. Not just any ol’ pocket folders, these custom folders feature a large gusseted pocket and fold-out flap for a touch of the unexpected.

“Cable Bullet is a premium brand, and we always want to present a premium image with the format and finish of our sales and marketing materials. The branded folder is unique and something we’ve not seen before,” said Contract Creative Director Aaron Winey.

“Being different, even in small ways, is often the key to presenting a memorable brand. These unique folders allow us to present ourselves in a more distinctive way and hopefully make a lasting impression with our customers.”

They offer plenty of space for you to show off your brand and fit seamlessly into our kitting fulfillment services (more on that later).

So, what’s inside these essential folders? Oh, just everything a Cable Bullet customer needs to install their new railing quickly and easily. No pressure, right? Since Cable Bullet’s products feature many components shipped in separate boxes, the stakes were high for these print resources to be clear, concise and convenient to hang on to.

From rack cards to guide customers through the process to installation booklets detailing each step, plus care and maintenance brochures and business cards, these print materials created a branded, cohesive experience for customers.

“Having complete, professionally printed instructions helps solidify in our customer’s mind that they made the right choice by choosing our product and gives them confidence that they can install it themselves,” said Hostetler.

Utilizing all Smartpress’ online printing services have to offer, the Cable Bullet team was able to pick and choose premium paper stocks, specialty coatings and finishes, sizes and quantities to suit their project – not to mention our Custom Quote option for super specific needs. This customizing freedom also led them to make deliberate design choices, like adding QR codes for digital backups:

“We included a QR code for easy access to these guides for customers who may need to share them with their contractor (if they choose to use one) or who need to print out additional copies,” said Hostetler.

Talk about covering all the bases.

Having the right print materials is one thing, but putting them together is a whole different ballgame. The print solution that did all this putting together? Kitting and assembly done by yours truly. Smartpress saved Cable Bullet time, money, and frankly, the hassle of having to compile each folder themselves. With a folder for each product series and multiple pieces specific to each one, kitting was a no-brainer.

“We were very excited when we learned that Smartpress offered kitting services. Having these kits come pre-assembled and always consistent takes a huge burden off of our warehouse team [and] we save hours of our processors’ time,” said Hostetler.

Not only do we compile your kits together (whether they’re product samples, sales kits, subscription boxes, whatever), we also do the stuff you really don’t want to or have the time for, like applying labels, wafer seals and more.

“It’s also reassuring to know that as our instructions are updated, we’ll always have the most recent version included in the packet without the headache of keeping everything straight on our shelves,” said Hostetler. “All our shipping team needs to do is grab the folder and put it in the box – one step and done!”

The result of all this high-quality print collateral and custom kitting services? Boosted metrics for Cable Bullet and a better experience for their customers.

“Print assets are essential in our business,” said Hostetler. “Giving an engaging, informative physical experience is the best way to make sure the customer is happy, avoids frustration and loves their new railing and the process of installing it.”

Knowing their customer wants and utilizes print is also a big part of Cable Bullet’s success (they’ve seen a 360% conversion rate increase through their free sample program alone). It’s all the reassurance they need that print still works in a digital world.

“Print materials are easily accessible by people of all ages and don’t require downloading an app or accessing a website,” said Winey. “This ease of access and reliability is especially important when customers need access to instructions on job sites where internet connection may not be reliable and using devices may not be convenient.