Bolton & Menk’s Breakthrough with Print Management Services
No matter the size of your business, print management can be a challenge – especially if you have multiple locations and assets to manage across them. So how do you ensure it runs smoothly? With print management services from Smartpress.
Engineering firm Bolton & Menk leveraged our Marketing on Demand Platform™ (MOD) to tackle one of the trickiest print problems of all: brand consistency. See how our web-to-print software built a bridge between business growth and operational success.
Key Takeaways
- Bolton & Menk needed a better way to manage brand consistency across 40 locations, thousands of assets and a fast-growing team.
- Smartpress’ Marketing on Demand Platform streamlined their entire print process with centralized templates, easy ordering, automated consistency and real expert support.
- With MOD, the firm gained faster workflows, stronger brand control and a scalable system that supports long-term growth and team efficiency.
“With offices spread across the country, one of our biggest challenges was ensuring every team used the same branded materials.”
The Complexity of Consistency
Maintaining brand consistency is no easy task for a company with just one location, but with more than 1,000 employees across 40 locations, Bolton & Menk’s undertaking was much larger.
“With offices spread across the country, one of our biggest challenges was ensuring every team used the same branded materials,” said Bolton & Menk Visual Communications Director Dave Breiter.
Brand consistency isn’t just about making your brand look good. Maintaining a cohesive message in both language and visuals boosts customer recognition, builds stronger relationships with them, fosters loyalty, and ultimately, increases sales.
Brand consistency may seem superficial, but it’s actually crucial to the success and growth of your business. It’s why Breiter needed a print workflow management system like MOD.
“MOD removes administrative friction and puts everything in one place, empowering teams to customize, order and replenish materials without bottlenecks.”
The Solution: Print Management Services
So how did we know our Marketing on Demand Platform was the tool for the job? Because it’s a one-stop shop for streamlining Bolton & Menk’s business’ print, marketing and fulfillment needs. And it tackles their biggest challenge head-on.
“MOD solves a core challenge we hear from almost every new client: managing branded materials in a way that’s consistent, efficient and scalable,” said Smartpress Account Executive Sophia Barghini.
With MOD, the entire process of producing branded materials is simplified. What did that mean for Bolton & Menk?
- Less back-and-forth
- Faster turnaround time
- Easy ordering for distributed teams
- Automated brand consistency
- Inventory management
- Spending and usage transparency
“Essentially, MOD removes administrative friction and puts everything in one place, empowering teams to customize, order and replenish materials without bottlenecks,” said Barghini.
Breiter had heard all he needed: “Our size, geographic reach and commitment to consistent branding made an MOD platform the perfect fit. It supports efficiency, accountability and scalability – key elements for a company structured around collaboration and client-focused service.”
MOD Streamlines Every Step
MOD is a one-stop shop print management solution. Ideal for brands and businesses with an annual print spend of at least $50K, it streamlines every part of the print process in one place, from corporate-wide print to marketing to fulfillment.
Designed for distributed enterprises with hundreds – even thousands – of locations, MOD allows you to order print marketing collateral and branded merchandise from Smartpress’ distribution facility… all with total brand control.
“With MOD, we centralize everything: templates, approved assets, ordering and inventory and fulfillment, so clients gain control, visibility and ease-of-use without sacrificing quality,” said Barghini. “It’s a huge relief for teams who are wearing too many hats.”
(Hint: Have a smaller print budget, but want to ease the burden of designing and ordering marketing materials for your team? Check out our Business Hub.)
Easy Customization Across Teams
MOD is the best web to print software for Bolton & Menk, in part because of the sheer number of assets the firm creates across all of their locations. They’re able to customize those assets locally while maintaining brand consistency across the board, even storing social media or retail assets.
“By centralizing print ordering and providing approved templates, [MOD makes] it easy for all locations to stay consistent, while streamlining workflows and reducing turnaround times,” said Breiter.
Total Brand Control Over Print Materials
Print management services like MOD ensure your brand is always consistent, protected and recognizable. With all print materials and digital assets in one place, you can easily manage updates, tailor for each location and still maintain brand standards, something Breiter said is critical for maintaining the firm’s professional image.
You even get oversight before production begins with review and approval options, so no color or layout goes unchecked. MOD is an intuitive, centralized solution that makes staying on-brand easy.
Print Management Software Paired with Real People
MOD may be a digital solution, but it’s supported by real print experts – and so are you. Our team provides world-class service every step of the way, from first conversation to launch and beyond.
“We stay closely involved,” said Barghini. “Clients have direct access to the team whenever they need help or want to add new products, set up additional templates, adjust permissions or analyze usage trends. We typically proceed with weekly meetings at the start of launch, then we can change to whatever cadence clients need, whether that’s bi-weekly, monthly or even quarterly.”
From monitoring and replenishing inventory to providing training for your new employees and regularly updating your MOD site, we’re with you as your brand grows and needs evolve. “We’re truly a partner, not just a vendor, and our goal is to make your daily workload lighter,” said Barghini.
Implementing a Print Management Solution in Six Weeks
Implementing MOD’s web to print software for printers like Bolton & Menk took just six weeks, a timeline that impressed Breiter.
“We needed to pivot quickly from a previous vendor whose solution wasn’t meeting expectations, and Smartpress stepped in seamlessly. Their team was proactive, collaborative and highly responsive, guiding us through setup, customizing templates and ensuring everything was ready for launch on time. The process was smooth, efficient and exceeded our expectations.”
Along with an account executive like Barghini, Bolton & Menk were paired with a dedicated implementation manager and project manager to ensure everything stayed organized, on-track and aligned with the firm’s goals.
Beginning with a kickoff call that determined goals, brand requirements and internal workflow, Barghini and her team then mapped out the Bolton & Menk site structure, gathered assets, built templates, set up user roles, permissions and approval paths, determined inventory and fulfillment needs and provided training sessions.
“We walk clients through the setup step-by-step, making the process feel simple and approachable rather than overwhelming,” said Barghini. And to ensure Bolton & Menk was and continues to be supported, the communication continues long after MOD is integrated.
“We collaborate with the Smartpress team regularly, especially during large-scale projects and when troubleshooting unique print needs,” said Breiter. “They act as an extension of our team by providing technical expertise, ensuring brand standards are met and offering proactive solutions to streamline workflows. Their support makes it easy to maintain consistency and efficiency across all our offices.”
Tips for Using MOD’s Print Management Services
After working with the MOD platform and Smartpress, Breiter saw two user tips come to light that other businesses should take note of:
1. Assign a dedicated point person to work with Smartpress during setup: “This ensures questions are answered quickly and resources like logos, brand guidelines and product details are gathered efficiently.”
2. Develop a training manual and conduct training for everyone using MOD: “While the platform is straightforward and easy to navigate, making sure all users understand the process prevents errors and maximizes efficiency.”
“MOD enables scalability as we grow, provides cost transparency and frees up resources.”
The MOD Impact
For Bolton & Menk, the results of implementing MOD’s web-to-print software into their print process speak for themselves.
“Our distributed model means we produce a significant volume of marketing and operational materials for client communications and internal initiatives,” said Breiter. “Before implementing MOD, managing print needs across multiple offices was complex: Each location had unique requirements, and ensuring brand consistency was a challenge.
“MOD solves this by providing a centralized, branded web-to-print solution where all our teams can access approved templates, order materials and manage inventory in one place. It streamlines workflows, reduces turnaround times and ensures every piece reflects our brand standards, which is critical for a firm that values professionalism and community trust.”
Breiter also found MOD to be a strategic tool in the overall growth of the firm. “MOD enables scalability as we grow, provides cost transparency and frees up resources so our teams can focus on client service and creative solutions.”
Leverage Smartpress’ Print Management Services for Your Brand
Bolton & Menk’s experience illustrates what MOD was built for: helping distributed teams maintain brand integrity with ease, efficiency and confidence. The platform’s intuitive structure and Smartpress’ hands-on support removed the friction from their print process.
“What impressed us most is the simplicity and reliability of the MOD platform,” said Breiter. “Smartpress consistently delivers high-quality products with quick turnaround times, and their team provides exceptional support whenever we need assistance. That level of service and dependability truly sets them apart.”
For companies managing complex print needs, MOD offers a path forward – one grounded in consistency, partnership and genuine peace of mind.
