Smartpress Marks Exponential Growth with Marketing on Demand Platform™
ONLINE PRINTER MAKES ON-DEMAND SERVICE A KEY FOCUS FOR 2024
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CHANHASSEN, Minn., Jan. 17, 2024 — Commercial printer Smartpress.com revealed their Marketing on Demand (MOD) platform™ contributed to their significant growth in 2023, with a 25% jump in MOD’s revenue over last year. The online printer plans to make the innovative portal a key priority in 2024 with notable investments in both staffing and technology to expand its capabilities.
MOD make it easy for their clients to customize, print and distribute marketing collateral to multiple locations, providing total brand consistency across an organization. They’re ideal for businesses that spend more than $50K on print annually.
Explore Marketing on Demand:
https://smartpress.com/pages/web-to-print-storefronts
MOD’s impressive growth in 2023 was the result of multiple process improvements, from sales to support and the client experience as a whole.
“This was a true team effort and something we are all very proud of,” said Client Services Director Nate Thompson. “Our clients consistently tell us how easy MOD is to use, and how they maximize efficiency by doing the heavy lifting that would otherwise be done manually. They also rave about the amazing people they work with at Smartpress – from responsiveness to personal touches.”
What are Smartpress’ 2024 Marketing on Demand initiatives?
- Refresh the portal theme: Simplify the custom layout process and improve the navigational experience.
- Launch a mobile-friendly version: Make it easier for clients to use the portal’s capabilities on the go.
- Enhance integration: Implement single sign-on functionality and integrate third-party software for additional automations.
“We developed the software behind MOD, which means we’re able to quickly drive improvements and enhancements based on what we’re seeing and hearing from clients,” said Thompson. “We have an amazing team of developers and software engineers, and 2024 will be an exciting year.”
See a case study:
/blog/features/smartpress-storefronts-build-a-full-service-print-management-solution
About Smartpress
Smartpress is the premium commercial printer for creative agencies, graphic designers, nonprofits and marketing professionals across the U.S. and Canada. They operate on three foundational principles: To create premium quality print with world-class customer service and a commitment to social responsibility.
Smartpress has achieved numerous social and environmental milestones like EcoVadis Platinum and ISO 14001 certification. They are a 100% employee-owned company, Scope 1 and 2 carbon neutral and home to one of the largest fleets of HP Indigo HD presses in the world.
