{"id":28160,"date":"2021-11-30T16:24:44","date_gmt":"2021-11-30T16:24:44","guid":{"rendered":"https:\/\/suprefreshprod.wpengine.com\/\/?page_id=28160"},"modified":"2026-02-16T14:27:45","modified_gmt":"2026-02-16T20:27:45","slug":"how-to-use-smartpress-storefronts","status":"publish","type":"post","link":"https:\/\/smartpress.com\/support\/specialty-features\/how-to-use-smartpress-storefronts","title":{"rendered":"How to Use the Smartpress Marketing on Demand Platform\u2122"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/insomnia_cookies_storefront.jpg?auto=format%2Ccompress&fit=crop&h=683&ixlib=php-3.3.0&w=1024&s=358217f36f2fc6042951bbd34f0543f9\" alt=\"A laptop showing the Marketing on Demand platform for Insomnia Cookies with branded print marketing behind it.\" class=\"wp-image-29912\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/insomnia_cookies_storefront.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=683&amp;ixlib=php-3.3.0&amp;w=1024&amp;s=358217f36f2fc6042951bbd34f0543f9 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/insomnia_cookies_storefront.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=200&amp;ixlib=php-3.3.0&amp;w=300&amp;s=74c0ed7adb21cd09a32586f65e8b997c 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/insomnia_cookies_storefront.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=512&amp;ixlib=php-3.3.0&amp;w=768&amp;s=aaf72461c512a675556d4ac85afdca2a 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/insomnia_cookies_storefront.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.0&amp;w=1200&amp;s=512b60d38f4ff34a277c4939529a72c2 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/smartpress.com\/pages\/web-to-print-storefronts\" target=\"_blank\" rel=\"noreferrer noopener\">Smartpress&#8217; Marketing on Demand Platform\u2122 (MOD)<\/a> can help you streamline your business marketing needs in one simple place. A convenient print management solution, MOD makes it easy for you to design and print marketing collateral, distribute it to all of your locations and so much more. For businesses with a minimum annual spend of $50K and all the way up to $50 million, it\u2019s an online printing platform that saves you time and helps you stay organized.<\/p>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"what-mod-does-for-you\">\n    \n\n<h2 class=\"wp-block-heading\">What MOD Does for You<\/h2>\n\n\n\n<p>With Marketing on Demand, you get a branded version of the Smartpress ordering platform for your company. As a web-to-print software, MOD manages everything so multiple teams or departments at your company don\u2019t have to, even across branches and locations.<\/p>\n\n\n\n<p><strong>MOD allows you to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage your enterprise-wide print and marketing assets.<\/li>\n\n\n\n<li>Print, download and fulfill assets on demand.<\/li>\n\n\n\n<li>Centralize all of your marketing assets &#8211; apparel, <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\">promotional items<\/a>, print, <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">direct mail<\/a>, social media, etc.<\/li>\n\n\n\n<li>Manage business essentials like HR paperwork, operational <a href=\"https:\/\/smartpress.com\/shop\/custom-signs\">signage<\/a> and support materials.<\/li>\n\n\n\n<li>Provide assets for all locations and franchises, plus day-to-day necessities, in a one-stop shop.<\/li>\n\n\n\n<li>Create brand consistency across franchises, locations and adhere to your brand standards across the board.<\/li>\n\n\n\n<li>Customize your assets at the local level, provide <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\">variable data<\/a> offers and personalize outreach on a local market basis.<\/li>\n\n\n\n<li>Track who\u2019s ordering what, who\u2019s customizing and what products they\u2019re ordering.<\/li>\n\n\n\n<li>Create custom views of assets for different teams. Your MOD platform can look one way for Sales and Marketing, one way for HR, one way for management, etc.<\/li>\n\n\n\n<li>Control oversight of products or budgets with order approval assignments for administrators.<\/li>\n\n\n\n<li>Offer flexible payment options via credit card, centralized billing and\/or sponsored promotions with prepaid user accounts.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2026\/02\/MOD-White-Paper-full.pdf\">Check out the white paper PDF<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/laptop_marketing.jpg?auto=format%2Ccompress&fit=crop&h=683&ixlib=php-3.3.0&w=1024&s=7c9c985f0d60165abe4b28c9c8b622f9\" alt=\"A laptop sitting on a wooden desk showing the Marketing on Demand platform for Insomnia Cookies.\" class=\"wp-image-29914\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/laptop_marketing.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=683&amp;ixlib=php-3.3.0&amp;w=1024&amp;s=7c9c985f0d60165abe4b28c9c8b622f9 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/laptop_marketing.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=200&amp;ixlib=php-3.3.0&amp;w=300&amp;s=be9800c11bbf7266b309df22992b63fa 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/laptop_marketing.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=512&amp;ixlib=php-3.3.0&amp;w=768&amp;s=d8871d77f236aa0c6484f68bbe53e48d 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/laptop_marketing.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.0&amp;w=1200&amp;s=9af8ad6af81d927d71ec3b77ee858a2f 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"brand-control-with-mod\">\n    \n\n<h2 class=\"wp-block-heading\">Brand Control With Marketing on Demand<\/h2>\n\n\n\n<p>A key feature of print management software like MOD is brand control and protection. With a branded MOD platform, you get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A clean, streamlined experience that\u2019s organized and customized for you.<\/li>\n\n\n\n<li>An improved user experience that easily guides them to product categories.<\/li>\n\n\n\n<li>Single sign-on functionality. Your company\u2019s intranet page can link to your MOD platform so employees don\u2019t have to log in to multiple sites &#8211; it\u2019s a seamless path.<\/li>\n<\/ul>\n\n\n\n<p><strong>Brand control benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consistency. Everything is in one place (and in the most up-to-date versions).<\/li>\n\n\n\n<li>Franchisees can customize assets per their location and still retain brand standards.<\/li>\n\n\n\n<li>You can control your corporate brand <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\">colors<\/a>. Since Smartpress prints everything in-house, we ensure those colors are repeatable and consistent across locations.<\/li>\n\n\n\n<li>A simple design process. We can even set up a review and approval structure before your assets go into production.<\/li>\n\n\n\n<li>The ability to promote and offer new products and marketing ideas to franchisees.<\/li>\n<\/ul>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"the-smartpress-experience\">\n    \n\n<h2 class=\"wp-block-heading\">The Smartpress Experience<\/h2>\n\n\n\n<p>One other big advantage of using MOD? You get the world-class service of a customer-focused online printer like Smartpress. We provide you with a workflow management system from start to finish and everything in between.<\/p>\n\n\n\n<p>Since we\u2019re the printer, all of your assets are created in-house (we never outsource it!), and if you have questions, we can help you get answers since all of your designs are with us.<\/p>\n\n\n\n<p><strong>With Smartpress, you also get:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More flexibility. MOD was developed internally, so we can change, modify and customize your assets any which way you want.<\/li>\n\n\n\n<li>A bigger tool box to play with. Other companies provide very standard print management software. They \u201cbuy off the shelf\u201d and nothing really changes.<\/li>\n\n\n\n<li>Diverse reporting options to see what\u2019s working and what your opportunities are.<\/li>\n\n\n\n<li>Freedom. We can give you as much free rein or as much locked-down content as your employees need. Whatever your needs, we can create something that works for you.<\/li>\n<\/ul>\n\n\n<\/section>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"badges\">\n            <div class=\"badges__type\">\n            <h3 class=\"badges__title\">Tips &amp; Tricks<\/h3>\n            <div class=\"badges__icon\">\n                <svg viewBox=\"0 0 50 50\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <g id=\"Icons-\/Tips-&amp;-Tricks-(support)\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <rect id=\"Rectangle-Copy-19\" x=\"0\" y=\"0\" width=\"50\" height=\"50\"><\/rect>\n        <g id=\"support-badge-tips-and-tricks-ICON\" transform=\"translate(19.000000, 1.000000)\" fill-rule=\"nonzero\">\n            <path d=\"M6.77400877,48 C6.31441869,48 5.8908977,47.7808886 5.636087,47.4089611 L0,39.1782387 L0,1.42366216 C0,0.638232127 0.660878905,0 1.47417882,0 L11.5258212,0 C12.3391211,0 13,0.638232127 13,1.42366216 L13,39.1523948 L7.94916316,47.355026 C7.70715117,47.7471792 7.28130314,47.9887635 6.80891435,47.9988764 C6.79727916,48 6.78564396,48 6.77400877,48 Z M1.97798264,38.6029308 L6.74724783,45.5684255 L11.0208538,38.6276511 L11.0208538,1.91020179 L1.97798264,1.91020179 L1.97798264,38.6029308 L1.97798264,38.6029308 Z\" id=\"Shape\" fill=\"#007AC9\"><\/path>\n            <rect id=\"Rectangle\" fill=\"#007AC9\" x=\"1\" y=\"8\" width=\"11\" height=\"2\"><\/rect>\n            <g id=\"Group\" transform=\"translate(1.000000, 38.000000)\">\n                <line x1=\"0\" y1=\"1\" x2=\"11\" y2=\"1\" id=\"Path\" fill=\"#000000\"><\/line>\n                <rect id=\"Rectangle\" fill=\"#007AC9\" x=\"0\" y=\"0\" width=\"10.9988388\" height=\"2\"><\/rect>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg>            <\/div>\n        <\/div>\n\n        <div class=\"badges__content t-sink s-sink\">\n            <p>Follow these tips and tricks to get the most out of MOD:<\/p>\n<ul>\n<li>Simply put, the most value comes out of more people in your company using it.<\/li>\n<li>Having your corporate offices and employees use it can be more helpful than having each franchise location do their own thing.<\/li>\n<li>Utilize our Layout Services team to design custom assets. (Seriously, they\u2019re really good.)<\/li>\n<li>Be sure to stay on top of your design requests &#8211; review and approve them in a timely manner.<\/li>\n<li>Use MOD to design and create your retail fixtures.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Get two first-hand accounts of the MOD experience:<\/p>\n<ul>\n<li><a href=\"https:\/\/smartpress.com\/blog\/features\/smartpress-storefronts-build-a-full-service-print-management-solution\">Marketing on Demand: Build a Full-Service Print Management Solution<\/a><\/li>\n<li><a href=\"https:\/\/smartpress.com\/blog\/features\/how-web-to-print-software-powers-soccer-shots\" target=\"_blank\" rel=\"noopener\">How Web-to-Print Software Powers Soccer Shots<\/a><\/li>\n<\/ul>\n<p>Then <a href=\"https:\/\/info.smartpress.com\/meetings\/sales-team-\/mod-demo?uuid=584fc8a6-95a6-48fd-b5be-1d9c5a07db93\" target=\"_blank\" rel=\"noopener\">schedule your own demo here<\/a>.<\/p>\n<\/p>\n<p>If you have questions about this or any of our other online printing services, please <a href=\"https:\/\/smartpress.com\/support\/contact\">contact customer service<\/a> and chat with our team of print experts.<\/p>","protected":false},"excerpt":{"rendered":"<p>Smartpress&#8217; Marketing on Demand Platform\u2122 (MOD) can help you streamline your business marketing needs in one simple place. A convenient print management solution, MOD makes it easy for you to design and print marketing collateral, distribute it to all of your locations and so much more. For businesses with a minimum annual spend of $50K [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":28167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[542],"tags":[],"class_list":["post-28160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-specialty-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use the Smartpress Marketing on Demand Platform\u2122 |<\/title>\n<meta name=\"description\" content=\"Smartpress&#039; Marketing on Demand Platform\u2122 helps you streamline your marketing needs and manage your print from one simple place.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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