{"id":28160,"date":"2021-11-30T16:24:44","date_gmt":"2021-11-30T16:24:44","guid":{"rendered":"https:\/\/suprefreshprod.wpengine.com\/\/?page_id=28160"},"modified":"2026-10-27T08:50:26","modified_gmt":"2026-10-27T13:50:26","slug":"how-to-use-smartpress-storefronts","status":"publish","type":"post","link":"https:\/\/smartpress.com\/support\/specialty-features\/how-to-use-smartpress-storefronts","title":{"rendered":"How to Use the Smartpress Marketing on Demand Platform\u2122"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/insomnia_cookies_storefront.jpg?auto=format%2Ccompress&fit=crop&h=683&ixlib=php-3.3.1&w=1024&s=342cf4435b2c0cf5ca0c5aa6f6b74223\" alt=\"A laptop showing the Marketing on Demand platform for Insomnia Cookies with branded print marketing behind it.\" class=\"wp-image-29912\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/insomnia_cookies_storefront.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=683&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=342cf4435b2c0cf5ca0c5aa6f6b74223 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/insomnia_cookies_storefront.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=200&amp;ixlib=php-3.3.1&amp;w=300&amp;s=a49c360a7990b058f6c92c535d016f3a 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/insomnia_cookies_storefront.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=512&amp;ixlib=php-3.3.1&amp;w=768&amp;s=4d1efe4bf94421982317e54cafde8025 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/insomnia_cookies_storefront.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=1200&amp;s=59b6767d355cbacb2a58e08fec8591fc 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/smartpress.com\/pages\/web-to-print-storefronts\" target=\"_blank\" rel=\"noreferrer noopener\">Smartpress\u2019 Marketing on Demand Platform\u2122 (MOD)<\/a> is a web-to-print platform that helps businesses manage, customize and distribute marketing assets from one place. A convenient print management solution, MOD makes it easy for you to design and print marketing collateral, distribute it to all of your locations and more. For businesses with annual print and marketing spend from $50K to $50 million, MOD can help save time, streamline workflows and keep teams organized.<\/p>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"what-mod-does-for-you\">\n    \n\n<h2 class=\"wp-block-heading\">What Does Marketing on Demand Do?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With Marketing on Demand, you get a branded version of the Smartpress ordering platform for your company. As a web-to-print software, MOD helps manage your marketing assets and ordering workflows so multiple teams or departments don\u2019t have to manage them separately, even across branches and locations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MOD allows you to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage your enterprise-wide print and marketing assets.<\/li>\n\n\n\n<li>Print, download and fulfill assets on demand.<\/li>\n\n\n\n<li>Centralize all of your marketing assets &#8211; apparel, <a href=\"https:\/\/smartpress.com\/pages\/custom-quote-promo\" target=\"_blank\" rel=\"noreferrer noopener\">promotional items<\/a>, print, <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\" target=\"_blank\" rel=\"noreferrer noopener\">direct mail<\/a>, social media, etc.<\/li>\n\n\n\n<li>Manage business essentials like HR paperwork, operational <a href=\"https:\/\/smartpress.com\/shop\/custom-signs\" target=\"_blank\" rel=\"noreferrer noopener\">signage<\/a> and support materials.<\/li>\n\n\n\n<li>Provide assets for all locations and franchises, plus day-to-day necessities, in a one-stop shop.<\/li>\n\n\n\n<li>Create brand consistency across franchises, locations and other locations or teams while adhering to your brand standards.<\/li>\n\n\n\n<li>Customize your assets at the local level, provide <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\" target=\"_blank\" rel=\"noreferrer noopener\">variable data<\/a> offers and personalize outreach on a local market basis.<\/li>\n\n\n\n<li>Track who\u2019s ordering what, who\u2019s customizing and what products they\u2019re ordering.<\/li>\n\n\n\n<li>Create custom views of assets for different teams. Your MOD platform can look one way for Sales and Marketing, one way for HR, one way for management, etc.<\/li>\n\n\n\n<li>Control oversight of products or budgets with order approval assignments for administrators.<\/li>\n\n\n\n<li>Offer flexible payment options via credit card, centralized billing and\/or sponsored promotions with prepaid user accounts.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2026\/02\/MOD-White-Paper-full.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Check out the white paper PDF<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/laptop_marketing.jpg?auto=format%2Ccompress&fit=crop&h=683&ixlib=php-3.3.1&w=1024&s=3d2fc8d15572e41ecbef05697e43c2cf\" alt=\"A laptop sitting on a wooden desk showing the Marketing on Demand platform for Insomnia Cookies.\" class=\"wp-image-29914\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/laptop_marketing.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=683&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=3d2fc8d15572e41ecbef05697e43c2cf 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/laptop_marketing.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=200&amp;ixlib=php-3.3.1&amp;w=300&amp;s=848d5a0080537e439a3caca772f3bf28 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/laptop_marketing.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=512&amp;ixlib=php-3.3.1&amp;w=768&amp;s=dd274f99b65eeb75175ab2ea6fe43f3f 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/laptop_marketing.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=1200&amp;s=c622d426bf9c5569faa7870f0bbe702c 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"brand-control-with-mod\">\n    \n\n<h2 class=\"wp-block-heading\">How Does Marketing on Demand Protect Your Brand?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A key feature of print management software like MOD is brand control and protection. With a branded MOD platform, you get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A clean, streamlined experience that\u2019s organized and customized for you.<\/li>\n\n\n\n<li>An improved user experience that easily guides them to product categories.<\/li>\n\n\n\n<li>Single sign-on functionality. Your company\u2019s intranet page can link to your MOD platform so employees don\u2019t have to log in to multiple sites &#8211; it\u2019s a seamless path.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand control benefits include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consistency. Everything is in one place (and in the most up-to-date versions).<\/li>\n\n\n\n<li>Franchisees can customize assets for their location and still retain brand standards.<\/li>\n\n\n\n<li>You can control your corporate brand <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\" target=\"_blank\" rel=\"noreferrer noopener\">colors<\/a>. Since Smartpress prints everything in-house, we ensure those colors are repeatable and consistent across locations.<\/li>\n\n\n\n<li>A simple design process. We can even set up a review and approval structure before your assets go into production.<\/li>\n\n\n\n<li>The ability to promote and offer new products and marketing ideas to franchisees.<\/li>\n<\/ul>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"the-smartpress-experience\">\n    \n\n<h2 class=\"wp-block-heading\">The Smartpress Experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One other big advantage of using MOD? You get the world-class service of a customer-focused online printer like Smartpress. We provide you with a workflow management system from start to finish and everything in between.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since we\u2019re the printer, all of your assets are created in-house (we never outsource them), and if you have questions, we can help you get answers since all of your designs are with us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With Smartpress, you also get:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More flexibility. MOD was developed internally, so we can change, modify and customize your assets to fit your needs.<\/li>\n\n\n\n<li>A bigger toolbox to play with. Other companies provide very standard print management software. They \u201cbuy off the shelf\u201d and nothing really changes.<\/li>\n\n\n\n<li>Diverse reporting options to see what\u2019s working and what your opportunities are.<\/li>\n\n\n\n<li>Freedom. We can give you as much free rein or as much locked-down content as your employees need. Whatever your needs, we can create something that works for you.<\/li>\n<\/ul>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"tips-tricks\">\n    \n\n<h2 class=\"wp-block-heading\">Tips &amp; Tricks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Follow these tips to get the most out of your Marketing on Demand platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simply put, the most value comes out of more people in your company using it.<\/li>\n\n\n\n<li>Having your corporate offices and employees use it can be more helpful than having each franchise location do their own thing.<\/li>\n\n\n\n<li>Utilize our Layout Services team to design custom assets. (Seriously, they\u2019re really good.)<\/li>\n\n\n\n<li>Be sure to stay on top of your design requests \u2013 review and approve them in a timely manner.<\/li>\n\n\n\n<li>Use MOD to design and create your retail fixtures.<\/li>\n<\/ul>\n\n\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">Get two first-hand accounts of the MOD experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/smartpress.com\/blog\/features\/smartpress-storefronts-build-a-full-service-print-management-solution\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing on Demand: Build a Full-Service Print Management Solution<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/blog\/features\/how-web-to-print-software-powers-soccer-shots\" target=\"_blank\" rel=\"noreferrer noopener\">How Web-to-Print Software Powers Soccer Shots<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then <a href=\"https:\/\/info.smartpress.com\/meetings\/sales-team-\/mod-demo?uuid=584fc8a6-95a6-48fd-b5be-1d9c5a07db93\" target=\"_blank\" rel=\"noreferrer noopener\">schedule your own demo here<\/a>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about Marketing on Demand or any of our other online printing solutions, please <a href=\"https:\/\/smartpress.com\/support\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact customer service<\/a> and chat with our team of print experts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartpress\u2019 Marketing on Demand Platform\u2122 (MOD) is a web-to-print platform that helps businesses manage, customize and distribute marketing assets from one place. A convenient print management solution, MOD makes it easy for you to design and print marketing collateral, distribute it to all of your locations and more. For businesses with annual print and marketing [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":28167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[542],"tags":[],"class_list":["post-28160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-specialty-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use the Smartpress Marketing on Demand Platform\u2122 |<\/title>\n<meta name=\"description\" content=\"Smartpress&#039; Marketing on Demand Platform\u2122 helps you streamline your marketing needs and manage your print from one simple place.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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