{"id":27809,"date":"2021-06-17T18:52:07","date_gmt":"2021-06-17T18:52:07","guid":{"rendered":"https:\/\/suprefreshprod.wpengine.com\/\/?page_id=27809"},"modified":"2025-07-22T13:38:27","modified_gmt":"2025-07-22T18:38:27","slug":"digital-color-vs-print-color","status":"publish","type":"post","link":"https:\/\/smartpress.com\/support\/color-ink\/digital-color-vs-print-color","title":{"rendered":"Digital Color vs. Print Color"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Why Don\u2019t My Print Colors Match My Screen?<\/h2>\n\n\n\n<p>As you design your custom <a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\" target=\"_blank\" rel=\"noreferrer noopener\">books<\/a>, personalized <a href=\"https:\/\/smartpress.com\/shop\/custom-calendars\" target=\"_blank\" rel=\"noreferrer noopener\">calendars<\/a>, <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\" target=\"_blank\" rel=\"noreferrer noopener\">direct mail<\/a> marketing and more, you might come across color discrepancies between the digital color and the print color.<\/p>\n\n\n\n<p>Ever wonder why there&#8217;s a difference between what you see on your screen and what you see on your printed pieces? This is a common question in the online printing world, so we\u2019ll explain why this happens, designing in CMYK vs. RGB for print and digital, what affects your colors and offer tips for getting them to match as closely as possible.<\/p>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"digital-color-vs-print-color\">\n    \n\n<h2 class=\"wp-block-heading\">What\u2019s the Difference Between Digital Color and Print Color?<\/h2>\n\n\n\n<p>When it comes to colors, the first thing to know is that digital screens and computer monitors display them in one color mode, RGB (red, blue, green), while printers display them in another, CMYK (cyan, magenta, yellow, black). Thus, the digital color you see on screens can vary from the print color you see on paper and vice versa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is RBG for digital screens?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-20-at-10.24.51%E2%80%AFAM.png?auto=format%2Ccompress&amp;fit=crop&amp;ixlib=php-3.3.0&amp;max-h=572&amp;max-w=1024&amp;s=5d05823c9f4c90fe78f64c86551beb5e\" alt=\"Color blocks representing the print CMYK color space.\" class=\"wp-image-30649\"\/><\/figure>\n\n\n\n<p>Monitors mix red, green and blue (<a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\" target=\"_blank\" rel=\"noreferrer noopener\">RGB<\/a>) colored light to display colors. RGB has a larger color gamut space than any other method of imagery. This is also referred to as additive color.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is CMYK for printing?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-20-at-10.25.14%E2%80%AFAM.png?auto=format%2Ccompress&amp;fit=crop&amp;ixlib=php-3.3.0&amp;max-h=572&amp;max-w=1024&amp;s=a23559db69abfda6fd4e0ce46dbe11ba\" alt=\"Color blocks representing the digital RGB color space.\" class=\"wp-image-30651\"\/><\/figure>\n\n\n\n<p>No matter which printing method you use, they all mix cyan, magenta, yellow and black (<a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\" target=\"_blank\" rel=\"noreferrer noopener\">CMYK<\/a>) in the form of small <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/dot-patterns\" target=\"_blank\" rel=\"noreferrer noopener\">dot patterns<\/a> to create shape and color. This is also referred to as subtractive color.<\/p>\n\n\n\n<p>Some print devices have additional ink channel capabilities to extend the color gamut in order to reproduce a larger range of color. However, this larger range of color often results in higher pricing, too.<\/p>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"what-is-color-space-\">\n    \n\n<h2 class=\"wp-block-heading\">What is Color Space? Why Does it Matter for Digital vs. Print?<\/h2>\n\n\n\n<p>Is your project intended for digital viewing or will your audience and recipients be handling it physically? It\u2019s crucial that you know your intent before you begin designing with our online printing services.<\/p>\n\n\n\n<p>Digital color spaces are RGB-based and come in many different types, called <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/icc-profiles\" target=\"_blank\" rel=\"noreferrer noopener\">ICC profiles<\/a>. Printing profiles are CMYK-based and can even be multichannel, depending on how many colors are used.<\/p>\n\n\n\n<p><strong><em>Smartpress Tip:<\/em><\/strong> As you go through <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/how-to-set-up-color-in-your-file\" target=\"_blank\" rel=\"noreferrer noopener\">file color setup<\/a> and create your <a href=\"https:\/\/smartpress.com\/support\/file-preparation\/print-ready-files\" target=\"_blank\" rel=\"noreferrer noopener\">print-ready file<\/a>, we recommend using the CMYK color space. Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Coated GRACoL 2006 (ISO 12647-2:2004) (coated stock) over GRACoL2013_CRPC6.icc (coated stock)<\/li><li>GRACoL2013UNC_CRPC3.icc (uncoated stock)<\/li><\/ul>\n\n\n\n<p><em>Hint: <\/em>These color spaces in particular are what almost all U.S. based print companies are targeting and capable of producing on the respective coated or uncoated stock.<\/p>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"designing-for-rgb-vs-cmyk\">\n    \n\n<h2 class=\"wp-block-heading\">How Designing in RGB vs. CMYK Affects Your Final Printed Colors<\/h2>\n\n\n\n<p>If your art is designed in an RGB workspace, you have the potential to create or use digital colors that are not achievable in print. Because the RGB color space is significantly larger than CMYK, so too can the gamut of color, as depicted in the diagram below.<\/p>\n\n\n\n<p><em><strong>Hint:<\/strong><\/em> The key in the lower left corner indicates the profile spaces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/colorful_shape_outlines.jpg?auto=format%2Ccompress&fit=crop&h=939&ixlib=php-3.3.0&w=1024&s=1d59595d8cb90c33e8a7f64429df809a\" alt=\"The gamut of colors in the RGB and CMYK color profiles.\" class=\"wp-image-29786\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/colorful_shape_outlines.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=939&amp;ixlib=php-3.3.0&amp;w=1024&amp;s=1d59595d8cb90c33e8a7f64429df809a 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/colorful_shape_outlines.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=275&amp;ixlib=php-3.3.0&amp;w=300&amp;s=4eb213285537e8cc9629a463805835c6 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/colorful_shape_outlines.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=704&amp;ixlib=php-3.3.0&amp;w=768&amp;s=eff9a9e501f8704ccb7381341d9fd80a 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/colorful_shape_outlines.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.0&amp;w=1200&amp;s=574603059e235fea5aeddd11c80e5836 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"how-lighting-affects-color\">\n    \n\n<h2 class=\"wp-block-heading\">Lighting Affects Color Accuracy in Print<\/h2>\n\n\n\n<p>Simply put, lighting is everything. When assessing and reviewing your printed projects, we recommend doing so in a brightly lit environment.<\/p>\n\n\n\n<p>You can do this under daylight-colored bulbs or in actual daylight. These lighting specifications are important because color management systems are calibrated and designed around daylight viewing conditions &#8211; you\u2019ll get the best results if you do the same.<\/p>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"smartpress-color-matching-capabilities\">\n    \n\n<h2 class=\"wp-block-heading\">Smartpress\u2019 Color Matching Capabilities<\/h2>\n\n\n\n<p>As a premium online printer, we use a color management software that helps match digital and printed colors as closely as possible. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>This software measures the capability of our printers and master stocks to create printer profiles.<\/li><li>Files are converted from the color space included with the artwork into the printer profile color space.<\/li><li>Dynamic rendering varies the calculation method based on the color, in order to retain the hues when deciding how to convert them into the printer color space.<\/li><li>This helps minimize unavoidable color conversion loss. Color can be lost with static rendering intent algorithms or basic color conversion engines typical in design application software.<\/li><\/ol>\n\n\n\n<p><strong><em>Smartpress Tip:<\/em><\/strong> Always store your reusable projects in a safe place because Smartpress\u2019 color matching capabilities mean you can reorder the same print years later and it&#8217;ll match.<\/p>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"\">\n    \n\n<h2 class=\"wp-block-heading\">Design Tips to Avoid Color Discrepancies in Your Print Projects<\/h2>\n\n\n<\/section>\n\n\n\n<div class=\"badges\">\n            <div class=\"badges__type\">\n            <h3 class=\"badges__title\">Tips &amp; Tricks<\/h3>\n            <div class=\"badges__icon\">\n                <svg viewBox=\"0 0 50 50\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <g id=\"Icons-\/Tips-&amp;-Tricks-(support)\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <rect id=\"Rectangle-Copy-19\" x=\"0\" y=\"0\" width=\"50\" height=\"50\"><\/rect>\n        <g id=\"support-badge-tips-and-tricks-ICON\" transform=\"translate(19.000000, 1.000000)\" fill-rule=\"nonzero\">\n            <path d=\"M6.77400877,48 C6.31441869,48 5.8908977,47.7808886 5.636087,47.4089611 L0,39.1782387 L0,1.42366216 C0,0.638232127 0.660878905,0 1.47417882,0 L11.5258212,0 C12.3391211,0 13,0.638232127 13,1.42366216 L13,39.1523948 L7.94916316,47.355026 C7.70715117,47.7471792 7.28130314,47.9887635 6.80891435,47.9988764 C6.79727916,48 6.78564396,48 6.77400877,48 Z M1.97798264,38.6029308 L6.74724783,45.5684255 L11.0208538,38.6276511 L11.0208538,1.91020179 L1.97798264,1.91020179 L1.97798264,38.6029308 L1.97798264,38.6029308 Z\" id=\"Shape\" fill=\"#007AC9\"><\/path>\n            <rect id=\"Rectangle\" fill=\"#007AC9\" x=\"1\" y=\"8\" width=\"11\" height=\"2\"><\/rect>\n            <g id=\"Group\" transform=\"translate(1.000000, 38.000000)\">\n                <line x1=\"0\" y1=\"1\" x2=\"11\" y2=\"1\" id=\"Path\" fill=\"#000000\"><\/line>\n                <rect id=\"Rectangle\" fill=\"#007AC9\" x=\"0\" y=\"0\" width=\"10.9988388\" height=\"2\"><\/rect>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg>            <\/div>\n        <\/div>\n\n        <div class=\"badges__content t-sink s-sink\">\n            <p>To avoid or decrease the chances of color discrepancies on your project, consider these design tips:<\/p>\n<ul>\n<li>Design in a CMYK color space (we recommend one of the three listed above).<\/li>\n<li>When choosing paper stocks, the whiter the better. Coated stocks will provide a higher range of color and contrast, while in comparison, uncoated stocks will mute colors and limit vibrancy.<\/li>\n<li>Calibrate your computer monitor or digital screen as much as you can with monitor calibration tools.<\/li>\n<li>For consistency over time, build your branding logos and corporate colors using Pantone colors:\n<ul>\n<li>Be sure to choose from the correct library and select coated or uncoated to match your paper choice.<\/li>\n<li>If brand colors are derived from Pantone colors, keep them as spot colors with the standard Pantone nomenclature &#8211; do not edit their color values.<\/li>\n<li>Remember, not all Pantone colors are achievable using CMYK.<\/li>\n<li>Reference the Pantone Color Bridge book to choose a color that looks similar in both CMYK and spot colors. When they look alike, it means it\u2019s achievable in CMYK printing.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"key-takeaways\">\n    \n\n<h2 class=\"wp-block-heading\">Key Takeaways for RGB vs. CMYK<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Feature<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>RGB (Digital)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>CMYK (Print)<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Color Model<\/td><td class=\"has-text-align-center\" data-align=\"center\">Additive (Red, Green, Blue)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Subtractive (Cyan, Magenta, Yellow, Black)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Color Gamut<\/td><td class=\"has-text-align-center\" data-align=\"center\">Wide<\/td><td class=\"has-text-align-center\" data-align=\"center\">Narrower<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Usage<\/td><td class=\"has-text-align-center\" data-align=\"center\">Screens, web, video<\/td><td class=\"has-text-align-center\" data-align=\"center\">Printed materials<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">File Format<\/td><td class=\"has-text-align-center\" data-align=\"center\">.jpg, .png, .svg (for digital)<\/td><td class=\"has-text-align-center\" data-align=\"center\">.pdf, .tif (with CMYK profile)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<\/section>\n\n\n<p>If you have questions about <a href=\"https:\/\/smartpress.com\/support\/color-ink\/color-space\" target=\"_blank\" rel=\"noopener\">color spaces<\/a>, <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\" target=\"_blank\" rel=\"noopener\">black vs. full-color printing<\/a> or anything else, please contact our experts in <a href=\"https:\/\/smartpress.com\/support\/contact\">customer service<\/a>.<\/p>\n\n\n<p><strong><em>Hint:<\/em><\/strong> Learn more about designing with color: <a href=\"https:\/\/smartpress.com\/blog\/features\/color-psychology-how-to-use-it-for-marketing-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Color Psychology: How to Use It for Marketing &amp; Sales<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Don\u2019t My Print Colors Match My Screen? As you design your custom books, personalized calendars, direct mail marketing and more, you might come across color discrepancies between the digital color and the print color. Ever wonder why there&#8217;s a difference between what you see on your screen and what you see on your printed [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":27825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[550],"tags":[],"class_list":["post-27809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-ink"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Color vs. Print Color | Support<\/title>\n<meta name=\"description\" content=\"Differences in digital color and print color are common in online printing. Learn about CMYK vs. RGB color spaces and designing for each.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/support\/color-ink\/digital-color-vs-print-color\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Color vs. Print Color | Support\" \/>\n<meta property=\"og:description\" content=\"Differences in digital color and print color are common in online printing. 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