{"id":27709,"date":"2021-04-08T13:59:48","date_gmt":"2021-04-08T13:59:48","guid":{"rendered":"https:\/\/suprefreshprod.wpengine.com\/\/?page_id=27709"},"modified":"2025-09-22T10:32:02","modified_gmt":"2025-09-22T15:32:02","slug":"every-door-direct-mail","status":"publish","type":"post","link":"https:\/\/smartpress.com\/support\/direct-mail\/every-door-direct-mail","title":{"rendered":"Every Door Direct Mail (EDDM)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Market Your Business With Every Door Direct Mail (EDDM)<\/h2>\n\n\n\n<p>Ideal for business owners and marketing campaigns, <a href=\"https:\/\/www.usps.com\/business\/every-door-direct-mail.htm\">Every Door Direct Mail\u00ae<\/a> (EDDM) helps you get your message to your neighbors and local community. Read this article to unpack what Every Door Direct Mail is, its pros and cons, use cases, and affordable postage options through Smartpress.<\/p>\n\n\n\n<p>Whether you have an upcoming sale or new products and events to promote, Every Door Direct Mail streamlines the process and helps you stick to your budget.<\/p>\n\n\n\n<p>Using EDDM with Smartpress can be a smart business strategy, as you design product catalogs, service door hangers or advertising postcards for online printing.<\/p>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"what-is-every-door-direct-mail-\">\n    \n\n<h2 class=\"wp-block-heading\">What is Every Door Direct Mail<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/map_of_carrier_route.jpg?auto=format%2Ccompress&fit=crop&h=650&ixlib=php-3.3.0&w=1024&s=f6291cc734c3f8e2f81be6e188ced40a\" alt=\"An Every Door Direct Mail carrier route marked on a map.\" class=\"wp-image-29792\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/map_of_carrier_route.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=650&amp;ixlib=php-3.3.0&amp;w=1024&amp;s=f6291cc734c3f8e2f81be6e188ced40a 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/map_of_carrier_route.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=191&amp;ixlib=php-3.3.0&amp;w=300&amp;s=fb4e73a4954f27104282b1e127e4ca26 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/map_of_carrier_route.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=488&amp;ixlib=php-3.3.0&amp;w=768&amp;s=51f891e27f4deb86bece48070a753bd9 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2023\/03\/map_of_carrier_route.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.0&amp;w=1200&amp;s=2bed48020eb95767039e7d0a0384729f 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Every Door Direct Mail is a type of mailing where all the addresses in a carrier route are delivered a piece of your mail. With this convenient online printing service, you don\u2019t need to know the name of the recipient or even the address, just the carrier route. The pros and cons are simple:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pros of EDDM<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All the savings:\n<ul class=\"wp-block-list\">\n<li>Lower postage rate<\/li>\n\n\n\n<li>You don\u2019t have to <a href=\"https:\/\/suprefreshprod.wpengine.com\/\/resources\/direct-mail\/purchasing-a-mailing-list\">purchase a mailing list<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cons of EDDM<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your custom direct mail gets delivered to a geographic location, not targeted individuals.<\/li>\n\n\n\n<li>Pieces are sent to recipients who may or may not be in a demographic relevant to your business market.<\/li>\n<\/ul>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"how-to-use-eddm\">\n    \n\n<h2 class=\"wp-block-heading\">How to Use Every Door Direct Mail<\/h2>\n\n\n\n<p>With EDDM, you can mail your pieces two different ways: for business or retail.<\/p>\n\n\n\n<p>When mailing EDDM Business with Smartpress, we take care of the setup and deliver your print pieces to the post office for you. If you choose EDDM Retail, you must set up your mailing through the USPS website.<\/p>\n\n\n\n<p>Once there, you\u2019ll find an EDDM tool that walks you through each step of the process and updates postage in real time. You\u2019ll also find additional resources to ensure the mailing process is as smooth as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Considerations for EDDM<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Know the carrier routes to which you\u2019d like your mail to be delivered.<\/li>\n\n\n\n<li>Know whether you\u2019d like your pieces to be delivered to residential addresses only, residences and businesses or just P.O. boxes.<\/li>\n<\/ul>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"postage-for-eddm\">\n    \n\n<h2 class=\"wp-block-heading\">Smartpress Postage for EDDM<\/h2>\n\n\n\n<p>One of the main benefits of using EDDM is lower postage fees. Smartpress offers two plans, although EDDM Business Postage is preferred.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Every Door Direct Business<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smartpress pays the postage through our Bulk Mailing Permit.<\/li>\n\n\n\n<li>You then pay the postage through Smartpress (we\u2019ll charge the card you used when placing your order).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Every Door Direct Retail<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You pay the postage when you bring your order to your post office or online when you set up your mailing through the USPS website.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Smartpress Tip:<\/em><\/strong> Before mailing, you need to define your target ZIP codes and whether you want to mail to residences only, residences and businesses or P.O. boxes.<\/p>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"tips-tricks\">\n    \n\n<h2 class=\"wp-block-heading\">Tips &amp; Tricks<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check out this <a href=\"https:\/\/www.usps.com\/business\/pdf\/quick-reference-guide.pdf\">EDDM mailing reference guide<\/a> for specifications on what size and type of mailings comply with USPS standards.<\/li>\n\n\n\n<li>When Smartpress mails your pieces for you with our own permit, we can get lower rates on postage for mailings that would not otherwise qualify for EDDM.<\/li>\n\n\n\n<li>When mailing through Smartpress, we recommend you choose the EDDM Business option.<\/li>\n<\/ul>\n\n\n<\/section>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To get started with EDDM, just fill out a <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\" target=\"_blank\" rel=\"noreferrer noopener\">Custom Quote<\/a>. And if you have questions about <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\" target=\"_blank\" rel=\"noreferrer noopener\">direct mail<\/a> or any of our other <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\" target=\"_blank\" rel=\"noreferrer noopener\">direct mail products<\/a>, please <a href=\"https:\/\/smartpress.com\/support\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact customer service<\/a> and chat with one of our print experts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market Your Business With Every Door Direct Mail (EDDM) Ideal for business owners and marketing campaigns, Every Door Direct Mail\u00ae (EDDM) helps you get your message to your neighbors and local community. Read this article to unpack what Every Door Direct Mail is, its pros and cons, use cases, and affordable postage options through Smartpress. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":29792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[548],"tags":[],"class_list":["post-27709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Every Door Direct Mail (EDDM) | Support<\/title>\n<meta name=\"description\" content=\"Every Door Direct Mail is a mailing where all the addresses in a carrier route are delivered your mail. 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