{"id":27603,"date":"2020-12-16T22:15:38","date_gmt":"2020-12-16T22:15:38","guid":{"rendered":"https:\/\/suprefreshprod.wpengine.com\/\/?page_id=27603"},"modified":"2025-09-26T09:01:14","modified_gmt":"2025-09-26T14:01:14","slug":"coated-paper-stocks-vs-uncoated-paper-stocks","status":"publish","type":"post","link":"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks","title":{"rendered":"Coated Paper Stocks vs. Uncoated Paper Stocks"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/07\/HERO_0005-Jewelry-Group-B.jpg?auto=format%2Ccompress&fit=crop&h=576&ixlib=php-3.3.0&w=1024&s=345e339077b3db23f65a2bdc260f24e6\" alt=\"A hand holding open a jewelry product booklet with other jewelry print assets around it.\" class=\"wp-image-29511\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/07\/HERO_0005-Jewelry-Group-B.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=576&amp;ixlib=php-3.3.0&amp;w=1024&amp;s=345e339077b3db23f65a2bdc260f24e6 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/07\/HERO_0005-Jewelry-Group-B.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=169&amp;ixlib=php-3.3.0&amp;w=300&amp;s=90619da2f5e010a4f37b32bfe2f369b7 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/07\/HERO_0005-Jewelry-Group-B.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=432&amp;ixlib=php-3.3.0&amp;w=768&amp;s=4168ba9a67dfa05c6c68b45a65bc3a40 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/07\/HERO_0005-Jewelry-Group-B.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=864&amp;ixlib=php-3.3.0&amp;w=1536&amp;s=9ee320cb9920cb8ddac08eecdf550360 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/07\/HERO_0005-Jewelry-Group-B.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.0&amp;w=1920&amp;s=122406b308c2bd4a437cbbd23731245d 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to Choose the Right Paper Stock for Your Print Project<\/h2>\n\n\n\n<p>No matter what marketing collateral or personal projects you\u2019re designing, the right <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a> is a small detail that can leave a big impression. With Smartpress\u2019 wide array of premium coated paper stocks and uncoated paper stocks, you may be wondering which is the best <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochure<\/a> paper, the best <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">business card<\/a> paper or if <a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\">booklet<\/a> paper really affects your bottom line.<\/p>\n\n\n\n<p>Take a look at the difference between coated and uncoated paper before creating and preparing your project for online printing.<\/p>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"coated-paper-stocks\">\n    \n\n<h2 class=\"wp-block-heading\">Indigo Treated Coated Paper Stocks: Features &amp; Use Cases<\/h2>\n\n\n\n<p>With coated paper, the first thing you\u2019ll notice is the shine, whether it\u2019s high and glossy or subtle and matte. Perfect for creating a polished, professional look, coated stocks are produced with coated surfaces that fill in the tiny spaces between the paper\u2019s fibers. The result? A smooth, flat surface to print your project.<\/p>\n\n\n\n<p><strong><em>Smartpress Tip:<\/em><\/strong> If your goal is a project that looks modern with imagery that really pops and catches clients and potential customers\u2019 eyes, we recommend a coated stock.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Coated Paper Stock Features<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Absorbs less ink than uncoated papers, resulting in sharper, more vivid images that wow<\/li>\n\n\n\n<li>More calendared (the process of smoothing and compressing paper during production) than uncoated stocks, so you get a high-quality surface, stiffness, bulk and opacity<\/li>\n\n\n\n<li>Durable and resistant to moisture, dirt and tears<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Coated Paper Stock Applications<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can have a gloss, semi-gloss or matte finish<\/li>\n\n\n\n<li>Ideal for projects with photography or illustrations where you want vibrant color<\/li>\n\n\n\n<li>Popular choice for:\n<ul class=\"wp-block-list\">\n<li>Custom <a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\">booklets<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">Magazines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">Annual reports<\/a><\/li>\n\n\n\n<li>Custom <a href=\"https:\/\/smartpress.com\/shop\/menu-printing\">menus<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/rack-cards\">Rack Cards<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tips &amp; Tricks<\/h3>\n\n\n\n<p>To avoid or decrease the chances of color discrepancies on your project, consider these design tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coated stocks can be difficult to write on, so if you need to jot down messages, phone numbers, etc., choose a stock that\u2019s coated on just one side (like our Coated Semigloss 1 Side stock).<\/li>\n\n\n\n<li>If your project will be in bright or reflective areas, beware of the glare some coated stocks can produce.<\/li>\n<\/ul>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"uncoated-paper-stocks\">\n    \n\n<h2 class=\"wp-block-heading\">Indigo Treated Uncoated Paper Stocks: Features &amp; Use Cases<\/h2>\n\n\n\n<p>Compared to coated stocks, uncoated stocks are generally rougher and more porous. Since they don\u2019t have a coating to seal the spaces between the paper\u2019s fibers, they\u2019re more absorbent than coated stocks and are a great choice for businesses big and small.<\/p>\n\n\n\n<p><strong><em>Smartpress Tip:<\/em><\/strong> If your goal is a project that looks subtle and understated and can be written on, we recommend choosing an uncoated stock from your online printer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uncoated Paper Stocks Features<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Absorbs more ink than coated stocks, resulting in softer, less defined imagery<\/li>\n\n\n\n<li>Depending on the amount of ink, can take longer to dry when printing is complete<\/li>\n\n\n\n<li>Easy to write on with pens, pencils and markers<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Uncoated Paper Stocks Applications<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great for print projects that have a natural or vintage look and finish<\/li>\n\n\n\n<li>Consider uncoated stocks when you want your audience to focus on content and copy and not be distracted by design<\/li>\n\n\n\n<li>Can be used for <a href=\"https:\/\/smartpress.com\/support\/color-ink\/black-vs-full-color-printing\">full-color<\/a> projects but color tends to be less vibrant<\/li>\n\n\n\n<li>Popular choice for:\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/smartpress.com\/offering\/letterhead\">Letterheads<\/a><\/li>\n\n\n\n<li>Stationery<\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/invitation-printing\">Invitations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">Brochures<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/business-envelopes\">Business Envelopes<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/bookmark-printing\">Bookmarks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/rsvp-card-printing#c=245&amp;cp=1\">RSVP Cards<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"coated-stocks-vs-uv-coating\">\n    \n\n<h2 class=\"wp-block-heading\">What\u2019s the Difference Between Coated Stocks &amp; UV Coating?<\/h2>\n\n\n\n<p>Remember, coated stocks are not the same as paper stocks with <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coating<\/a> and finishes like <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/soft-touch-laminate\">Soft Touch laminate<\/a>. Coated stocks are produced with coated surfaces, whereas finishes like UV coating and Soft Touch laminate are applied after printing and offered on many products through Smartpress\u2019 online printing services.<\/p>\n\n\n\n<p>For example, our Coated Matte stock has a coated surface with a semi-sheen finish. Our Uncoated Smooth stock, however, is an uncoated stock with a matte look. Its smooth, uniform surface may appear to be coated but it is not.<\/p>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"paper-stocks-summary\">\n    \n\n<h2 class=\"wp-block-heading\">Smartpress\u2019 Coated vs. Uncoated Paper Stock Finishes<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Coated Paper Stock<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Uncoated Paper Stock<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Surface Texture<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Smooth, polished surface with gloss, semi-gloss or matte finish<\/td><td class=\"has-text-align-center\" data-align=\"center\">Rougher, more porous surface with a natural feel<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Ink Absorption<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Absorbs less ink &#8211; sharper, more vivid images<\/td><td class=\"has-text-align-center\" data-align=\"center\">Absorbs more ink &#8211; softer, less defined imagery<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Print Appearance<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Bright, crisp, high-contrast colors and details<\/td><td class=\"has-text-align-center\" data-align=\"center\">Muted colors and softer appearance<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Writeability<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Difficult to write on (unless coated on one side only)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Easy to write on with pens, pencils and markers<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Durability<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">More resistant to moisture, dirt and tearing<\/td><td class=\"has-text-align-center\" data-align=\"center\">Less resistant; can show wear more easily<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Best For<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Photography, illustrations, marketing materials with vibrant color<\/td><td class=\"has-text-align-center\" data-align=\"center\">Stationery, invitations, text-heavy materials, projects requiring handwriting<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Applications<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Booklets, magazines, postcards, menus, rack cards, reports<\/td><td class=\"has-text-align-center\" data-align=\"center\">Letterheads, brochures, bookmarks, RSVP cards, envelopes, business forms<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<\/section>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/12\/product_hero_paper_sample_book_20170504_132142935-20180423_142623040.jpg?auto=format%2Ccompress&fit=crop&ixlib=php-3.3.0&max-h=825&max-w=1017&s=6ce7954936a41772b3cd2a317315017a\" alt=\"Free paper stock sample book\" class=\"wp-image-27593\" style=\"width:311px;height:252px\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/12\/product_hero_paper_sample_book_20170504_132142935-20180423_142623040.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.0&amp;w=1017&amp;s=4190bd6febee02665cc58e87bd87ff2b 1017w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/12\/product_hero_paper_sample_book_20170504_132142935-20180423_142623040.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=243&amp;ixlib=php-3.3.0&amp;w=300&amp;s=c3625cdefce3abdf138e2e4449a9c45a 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/12\/product_hero_paper_sample_book_20170504_132142935-20180423_142623040.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=623&amp;ixlib=php-3.3.0&amp;w=768&amp;s=d42e81b9011800ccf26133543d54dfab 768w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Order a\u00a0<a href=\"https:\/\/smartpress.com\/offering\/paper-sample-book\" target=\"_blank\" rel=\"noreferrer noopener\">FREE Paper Sample Book<\/a> to see and feel our stock options.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you have questions about coated vs. uncoated paper stocks or any of our online printing services, please <a href=\"https:\/\/smartpress.com\/support\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact customer service<\/a> to chat with an expert.<br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Choose the Right Paper Stock for Your Print Project No matter what marketing collateral or personal projects you\u2019re designing, the right paper stock is a small detail that can leave a big impression. With Smartpress\u2019 wide array of premium coated paper stocks and uncoated paper stocks, you may be wondering which is the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":29511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[549],"tags":[],"class_list":["post-27603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stocks-substrates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coated Paper Stocks vs. Uncoated Paper Stocks | Support<\/title>\n<meta name=\"description\" content=\"Learn the difference between coated paper stocks and uncoated paper stocks. 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