{"id":27588,"date":"2020-12-07T14:24:08","date_gmt":"2020-12-07T14:24:08","guid":{"rendered":"https:\/\/suprefreshprod.wpengine.com\/\/?page_id=27588"},"modified":"2025-09-23T15:01:36","modified_gmt":"2025-09-23T20:01:36","slug":"variable-data-printing","status":"publish","type":"post","link":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing","title":{"rendered":"Variable Data Printing"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&fit=crop&h=576&ixlib=php-3.3.0&w=1024&s=a36c5ee7073ee7a5089d3def82da073d\" alt=\"Two hands holding five print products with variable data details.\" class=\"wp-image-29315\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&amp;fit=crop&amp;h=576&amp;ixlib=php-3.3.0&amp;w=1024&amp;s=a36c5ee7073ee7a5089d3def82da073d 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&amp;fit=crop&amp;h=169&amp;ixlib=php-3.3.0&amp;w=300&amp;s=32ab069e49330644016dd7ed6491d2b1 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&amp;fit=crop&amp;h=432&amp;ixlib=php-3.3.0&amp;w=768&amp;s=c7d98319e4a7bb1c9ac95bd4a727b7c7 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&amp;fit=crop&amp;h=864&amp;ixlib=php-3.3.0&amp;w=1536&amp;s=34f92e14ac66d1692046c40800735f8a 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&amp;ixlib=php-3.3.0&amp;w=1920&amp;s=6629f47ac1eb13544d5c2b110277cf08 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Personalize Your Projects With Smartpress Variable Data Printing<\/h2>\n\n\n\n<p>With variable data printing (VDP), you can design online printing projects with personalization like recipient\u2019s name, customer ID, member rewards number and more. Part of our premium online printing services, it\u2019s ideal for both business needs and personal projects. This article discusses use cases, design tips, and how to prep your VDP files for high-quality, personalized marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Can I Make With Variable Data Printing?<\/h2>\n\n\n\n<p>Variable data printing is available on many of Smartpress\u2019 products so you can add personal details tailored to specific customers or for a specific topic like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">Business Cards<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/postcard-printing\">Postcards<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/invitation-printing\">Invitations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/greeting-card-printing\">Greeting Cards<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">Direct Mail Services<\/a><\/li>\n\n\n\n<li>Custom <a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\">booklets<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/smartpress.com\/offering\/brochure-menu\">Brochure Menus<\/a><\/li>\n\n\n\n<li>And more!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Variable Data Printing Design Ideas<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Direct-Mail-Post-Card.jpeg?auto=format%2Ccompress&fit=crop&h=682&ixlib=php-3.3.0&w=1024&s=211ab0828e791265ad7d7d33d4bc24ea\" alt=\"Variable data printing\" class=\"wp-image-29317\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Direct-Mail-Post-Card.jpeg?auto=format%2Ccompress&amp;fit=crop&amp;h=682&amp;ixlib=php-3.3.0&amp;w=1024&amp;s=211ab0828e791265ad7d7d33d4bc24ea 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Direct-Mail-Post-Card.jpeg?auto=format%2Ccompress&amp;fit=crop&amp;h=200&amp;ixlib=php-3.3.0&amp;w=300&amp;s=a5e45f65dca1876d3f2b363200559dee 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Direct-Mail-Post-Card.jpeg?auto=format%2Ccompress&amp;fit=crop&amp;h=512&amp;ixlib=php-3.3.0&amp;w=768&amp;s=c0fcff959a1ba2b185a42ef5d4019f20 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Direct-Mail-Post-Card.jpeg?auto=format%2Ccompress&amp;ixlib=php-3.3.0&amp;w=1280&amp;s=2d440e4fca08429c5e36acf10e7ec74f 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feature recipient&#8217;s name for personalized messaging<\/li>\n\n\n\n<li>Feature personalized URL for recipient relevancy and tracking<\/li>\n\n\n\n<li>Vary your offer by recipient<\/li>\n\n\n\n<li>Add a <a href=\"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\">QR code<\/a> (we can generate these for you, too)<\/li>\n\n\n\n<li>Feature contact information relevant to the area<\/li>\n\n\n\n<li>Preprint response cards so customers have less to fill out<\/li>\n\n\n\n<li>Target customers based on past purchases<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices for Variable Data Printing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Tips &amp; Tricks<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check character length and reduce font size to accommodate text<\/li>\n\n\n\n<li>Send us the font used in the variable data printing area to ensure your order gets to press quickly<\/li>\n\n\n\n<li>Send separate files:\n<ul class=\"wp-block-list\">\n<li>An image file showing where you\u2019d like the variable data<\/li>\n\n\n\n<li>An image file without the text<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Use a spreadsheet template for your personalization data<\/li>\n\n\n\n<li>Please provide data files in the recommended format for online printing or let us do your file prep for you (with additional fees).<\/li>\n\n\n\n<li>Smartpress also offers a <a href=\"https:\/\/suprefreshprod.wpengine.com\/\/features\/print-with-versions\">Versions<\/a> feature on many products, which lets you print various designs with the same size, stock and finish.<\/li>\n\n\n\n<li>You can use both Versions and VDP on many of the same products to save you time and energy, while staying on-budget.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you have any additional questions about variable data printing or any of Smartpress\u2019 online printing services, please <a href=\"https:\/\/smartpress.com\/support\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact customer service<\/a>.<\/p>\n\n\n\n<p>Learn more: <a href=\"https:\/\/smartpress.com\/blog\/specialty-features\/variable-data-printing-how-to-personalize-your-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Variable Data Printing: How to Personalize Your Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalize Your Projects With Smartpress Variable Data Printing With variable data printing (VDP), you can design online printing projects with personalization like recipient\u2019s name, customer ID, member rewards number and more. Part of our premium online printing services, it\u2019s ideal for both business needs and personal projects. This article discusses use cases, design tips, and [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":29315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-parts\/single-simple.php","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[542],"tags":[],"class_list":["post-27588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-specialty-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Variable Data Printing | Support<\/title>\n<meta name=\"description\" content=\"With variable data printing, you can personalize print pieces with a recipient\u2019s name, customer ID, member rewards number and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Variable Data Printing | Support\" \/>\n<meta property=\"og:description\" content=\"With variable data printing, you can personalize print pieces with a recipient\u2019s name, customer ID, member rewards number and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\" \/>\n<meta property=\"og:site_name\" content=\"Support\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-07T14:24:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T20:01:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pamela Hoffmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pamela Hoffmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#article\",\"isPartOf\":{\"@id\":\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\"},\"author\":{\"name\":\"Pamela Hoffmann\",\"@id\":\"https:\/\/smartpress.com\/support\/#\/schema\/person\/ede3e49ecd07c2f3510f7f01071521e9\"},\"headline\":\"Variable Data Printing\",\"datePublished\":\"2020-12-07T14:24:08+00:00\",\"dateModified\":\"2025-09-23T20:01:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\"},\"wordCount\":341,\"publisher\":{\"@id\":\"https:\/\/smartpress.com\/support\/#organization\"},\"image\":{\"@id\":\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&ixlib=php-3.3.0&s=09c1f4276373c4d369003c8923bce0da\",\"articleSection\":[\"Specialty Features\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\",\"url\":\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\",\"name\":\"Variable Data Printing | Support\",\"isPartOf\":{\"@id\":\"https:\/\/smartpress.com\/support\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&ixlib=php-3.3.0&s=09c1f4276373c4d369003c8923bce0da\",\"datePublished\":\"2020-12-07T14:24:08+00:00\",\"dateModified\":\"2025-09-23T20:01:36+00:00\",\"description\":\"With variable data printing, you can personalize print pieces with a recipient\u2019s name, customer ID, member rewards number and more.\",\"breadcrumb\":{\"@id\":\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#primaryimage\",\"url\":\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&ixlib=php-3.3.0&s=09c1f4276373c4d369003c8923bce0da\",\"contentUrl\":\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&ixlib=php-3.3.0&s=09c1f4276373c4d369003c8923bce0da\",\"width\":1920,\"height\":1080,\"caption\":\"Two hands holding five print products with variable data details.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Support\",\"item\":\"https:\/\/smartpress.com\/support\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Specialty Features\",\"item\":\"https:\/\/smartpress.com\/support\/specialty-features\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Variable Data Printing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smartpress.com\/support\/#website\",\"url\":\"https:\/\/smartpress.com\/support\/\",\"name\":\"Support\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/smartpress.com\/support\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/smartpress.com\/support\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/smartpress.com\/support\/#organization\",\"name\":\"Smartpress\",\"url\":\"https:\/\/smartpress.com\/support\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/smartpress.com\/support\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2018\/09\/Smartpress-Logo-Lockup_V_BLUE_web.jpg\",\"contentUrl\":\"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2018\/09\/Smartpress-Logo-Lockup_V_BLUE_web.jpg\",\"width\":2632,\"height\":1070,\"caption\":\"Smartpress\"},\"image\":{\"@id\":\"https:\/\/smartpress.com\/support\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/smartpressprinting\",\"https:\/\/x.com\/smartpress\",\"https:\/\/www.instagram.com\/smartpress\/\",\"https:\/\/www.linkedin.com\/company\/smartpress-com\/\",\"https:\/\/www.pinterest.com\/smartpress\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/smartpress.com\/support\/#\/schema\/person\/ede3e49ecd07c2f3510f7f01071521e9\",\"name\":\"Pamela Hoffmann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/smartpress.com\/support\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b7c6082270d334be97544cb21b8efee539977ecc4178462d8d33e19077d7e7e2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b7c6082270d334be97544cb21b8efee539977ecc4178462d8d33e19077d7e7e2?s=96&d=mm&r=g\",\"caption\":\"Pamela Hoffmann\"},\"sameAs\":[\"http:\/\/smartpress.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Variable Data Printing | Support","description":"With variable data printing, you can personalize print pieces with a recipient\u2019s name, customer ID, member rewards number and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing","og_locale":"en_US","og_type":"article","og_title":"Variable Data Printing | Support","og_description":"With variable data printing, you can personalize print pieces with a recipient\u2019s name, customer ID, member rewards number and more.","og_url":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing","og_site_name":"Support","article_publisher":"https:\/\/www.facebook.com\/smartpressprinting","article_published_time":"2020-12-07T14:24:08+00:00","article_modified_time":"2025-09-23T20:01:36+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg","type":"image\/jpeg"}],"author":"Pamela Hoffmann","twitter_card":"summary_large_image","twitter_creator":"@smartpress","twitter_site":"@smartpress","twitter_misc":{"Written by":"Pamela Hoffmann","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#article","isPartOf":{"@id":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing"},"author":{"name":"Pamela Hoffmann","@id":"https:\/\/smartpress.com\/support\/#\/schema\/person\/ede3e49ecd07c2f3510f7f01071521e9"},"headline":"Variable Data Printing","datePublished":"2020-12-07T14:24:08+00:00","dateModified":"2025-09-23T20:01:36+00:00","mainEntityOfPage":{"@id":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing"},"wordCount":341,"publisher":{"@id":"https:\/\/smartpress.com\/support\/#organization"},"image":{"@id":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#primaryimage"},"thumbnailUrl":"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&ixlib=php-3.3.0&s=09c1f4276373c4d369003c8923bce0da","articleSection":["Specialty Features"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing","url":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing","name":"Variable Data Printing | Support","isPartOf":{"@id":"https:\/\/smartpress.com\/support\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#primaryimage"},"image":{"@id":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#primaryimage"},"thumbnailUrl":"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&ixlib=php-3.3.0&s=09c1f4276373c4d369003c8923bce0da","datePublished":"2020-12-07T14:24:08+00:00","dateModified":"2025-09-23T20:01:36+00:00","description":"With variable data printing, you can personalize print pieces with a recipient\u2019s name, customer ID, member rewards number and more.","breadcrumb":{"@id":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#primaryimage","url":"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&ixlib=php-3.3.0&s=09c1f4276373c4d369003c8923bce0da","contentUrl":"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/03\/0009_2021-08-SP-VDP-Group-C.jpeg?auto=format%2Ccompress&ixlib=php-3.3.0&s=09c1f4276373c4d369003c8923bce0da","width":1920,"height":1080,"caption":"Two hands holding five print products with variable data details."},{"@type":"BreadcrumbList","@id":"https:\/\/smartpress.com\/support\/specialty-features\/variable-data-printing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Support","item":"https:\/\/smartpress.com\/support\/"},{"@type":"ListItem","position":2,"name":"Specialty Features","item":"https:\/\/smartpress.com\/support\/specialty-features"},{"@type":"ListItem","position":3,"name":"Variable Data Printing"}]},{"@type":"WebSite","@id":"https:\/\/smartpress.com\/support\/#website","url":"https:\/\/smartpress.com\/support\/","name":"Support","description":"","publisher":{"@id":"https:\/\/smartpress.com\/support\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartpress.com\/support\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/smartpress.com\/support\/#organization","name":"Smartpress","url":"https:\/\/smartpress.com\/support\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/support\/#\/schema\/logo\/image\/","url":"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2018\/09\/Smartpress-Logo-Lockup_V_BLUE_web.jpg","contentUrl":"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2018\/09\/Smartpress-Logo-Lockup_V_BLUE_web.jpg","width":2632,"height":1070,"caption":"Smartpress"},"image":{"@id":"https:\/\/smartpress.com\/support\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/smartpressprinting","https:\/\/x.com\/smartpress","https:\/\/www.instagram.com\/smartpress\/","https:\/\/www.linkedin.com\/company\/smartpress-com\/","https:\/\/www.pinterest.com\/smartpress\/"]},{"@type":"Person","@id":"https:\/\/smartpress.com\/support\/#\/schema\/person\/ede3e49ecd07c2f3510f7f01071521e9","name":"Pamela Hoffmann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartpress.com\/support\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b7c6082270d334be97544cb21b8efee539977ecc4178462d8d33e19077d7e7e2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b7c6082270d334be97544cb21b8efee539977ecc4178462d8d33e19077d7e7e2?s=96&d=mm&r=g","caption":"Pamela Hoffmann"},"sameAs":["http:\/\/smartpress.com"]}]}},"_links":{"self":[{"href":"https:\/\/smartpress.com\/support\/wp-json\/wp\/v2\/posts\/27588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartpress.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartpress.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartpress.com\/support\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/smartpress.com\/support\/wp-json\/wp\/v2\/comments?post=27588"}],"version-history":[{"count":0,"href":"https:\/\/smartpress.com\/support\/wp-json\/wp\/v2\/posts\/27588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartpress.com\/support\/wp-json\/wp\/v2\/media\/29315"}],"wp:attachment":[{"href":"https:\/\/smartpress.com\/support\/wp-json\/wp\/v2\/media?parent=27588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartpress.com\/support\/wp-json\/wp\/v2\/categories?post=27588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartpress.com\/support\/wp-json\/wp\/v2\/tags?post=27588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}