{"id":27523,"date":"2020-09-01T19:45:54","date_gmt":"2020-09-01T19:45:54","guid":{"rendered":"https:\/\/suprefreshprod.wpengine.com\/\/?page_id=27523"},"modified":"2025-09-26T09:03:51","modified_gmt":"2025-09-26T14:03:51","slug":"purchasing-a-mailing-list","status":"publish","type":"post","link":"https:\/\/smartpress.com\/support\/direct-mail\/purchasing-a-mailing-list","title":{"rendered":"Purchasing a Mailing List"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/MailingList.jpg?auto=format%2Ccompress&fit=crop&h=549&ixlib=php-3.3.0&w=1024&s=04c74ffe389905fdf176d2ebd8617dcf\" alt=\"An illustration of a laptop with a document hanging over it and mail flying to the right.\" class=\"wp-image-29641\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/MailingList.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=549&amp;ixlib=php-3.3.0&amp;w=1024&amp;s=04c74ffe389905fdf176d2ebd8617dcf 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/MailingList.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=161&amp;ixlib=php-3.3.0&amp;w=300&amp;s=36d52bae52555f9c66c10707063bd06b 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/MailingList.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=412&amp;ixlib=php-3.3.0&amp;w=768&amp;s=ab5b1333beaedfceb5686d4000f70836 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/MailingList.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=824&amp;ixlib=php-3.3.0&amp;w=1536&amp;s=d2c7c3ddc58fb6be743cb8a4e2a87d47 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/MailingList.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1099&amp;ixlib=php-3.3.0&amp;w=2048&amp;s=27b5bfbc0ded97fa7e86335eca82ff38 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mailing Lists: What Types Can You Purchase? Why are They Valuable?<\/h2>\n\n\n\n<p>Purchasing a mailing list is a great way to find new customers who fall within your <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience\">target demographic<\/a>. When preparing your list for an online printing project like a <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">direct mail campaign<\/a> (Hint: Use our <a href=\"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2025\/02\/Mailing_List_Template-Revised-Final-7-1.xlsx\" target=\"_blank\" rel=\"noreferrer noopener\">mailing list template<\/a>!), we can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Determine the type of list that will best fit your marketing needs<\/li>\n\n\n\n<li>Determine the quantity that fits your budget<\/li>\n\n\n\n<li>Purchase the list<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Purchasing a Mailing List by Demographic Through Smartpress<\/h2>\n\n\n\n<p>Our online printing services help you narrow down and reach your audience by demographics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Age range<\/li>\n\n\n\n<li>Gender<\/li>\n\n\n\n<li>Income level<\/li>\n\n\n\n<li>Homeowner<\/li>\n\n\n\n<li>Geography<\/li>\n\n\n\n<li>Education level<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Types of Mailing Lists Can You Purchase?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Consumer Mailing List<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeted by geography (city, state, zip, etc.)<\/li>\n\n\n\n<li>Filtered by demographic (age, income, homeowners, etc.)<\/li>\n\n\n\n<li>Includes contact name<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Occupant Mailing List<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeted by geography only (generally zip code and carrier route)<\/li>\n\n\n\n<li>We can target by median income by carrier route.<\/li>\n\n\n\n<li>These are &#8220;saturation&#8221; lists used to blanket entire areas with your mailing<\/li>\n\n\n\n<li>Addressed to \u201cResident\u201d<\/li>\n\n\n\n<li>Allows for lower postage rates depending on quantity mailed<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Apartment\/Condo Mailing List<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeted by zip code and\/or apartment name<\/li>\n\n\n\n<li>Used to mail to all residents within specific apartment\/condo complexes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Business Mailing List<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeted based on geography (city\/state\/zip\/etc)<\/li>\n\n\n\n<li>Also targeted by a variety of demographics (employee size, year it began, etc.)<\/li>\n\n\n\n<li>Target by industry or SIC codes<\/li>\n<\/ul>\n\n\n\n<p>Purchasing a mailing list is an easy way to get a reliable list of recipients, increasing the potential for customer retention and return-on-investment.&nbsp;<\/p>\n\n\n\n<p><strong><em>Please note: <\/em><\/strong>We do what we can to set your mailing up for success by processing your mailing list with USPS standards and requiring list processing services. However, it is inevitable that some mail will be returned to the sender. Typically you can expect 5-10% of mail to be returned. We do not guarantee the response rate of your mailing. By purchasing a mailing list, you acknowledge that you do not own this data, and the data is for one-time use only, unless noted otherwise.<\/p>\n\n\n\n<p>If you already have a Smartpress sales rep, feel free to reach out to them to discuss pricing for different list types, chat about your mailing goals and get personalized recommendations for any demographic selections to help ensure the success of your mailing. Don&#8217;t have a sales rep? <a href=\"https:\/\/smartpress.com\/support\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us to get started<\/a>!<\/p>\n\n\n\n<p><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\" target=\"_blank\" rel=\"noreferrer noopener\">Read more about direct mail<\/a> and <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/dealing-with-return-mail\" target=\"_blank\" rel=\"noreferrer noopener\">what to do with returned mail<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mailing Lists: What Types Can You Purchase? Why are They Valuable? Purchasing a mailing list is a great way to find new customers who fall within your target demographic. When preparing your list for an online printing project like a direct mail campaign (Hint: Use our mailing list template!), we can help you: Purchasing a [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":29641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-parts\/single-simple.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[548],"tags":[],"class_list":["post-27523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Purchasing a Mailing List | Support<\/title>\n<meta name=\"description\" content=\"Purchasing a mailing list is a great way to find new customers who fall within your target demographic, from age, income, education and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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