{"id":27520,"date":"2020-08-27T14:20:37","date_gmt":"2020-08-27T14:20:37","guid":{"rendered":"https:\/\/suprefreshprod.wpengine.com\/\/?page_id=27520"},"modified":"2025-05-27T08:53:25","modified_gmt":"2025-05-27T13:53:25","slug":"know-your-mailing-audience","status":"publish","type":"post","link":"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience","title":{"rendered":"Know Your Mailing Audience"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey.jpg?auto=format%2Ccompress&fit=crop&h=683&ixlib=php-3.3.1&w=1024&s=e44812ec2c2a43d3a07a6c5ffe21d5c4\" alt=\"A letter mail printed with animal rescue information with matching envelopes and rack card.\" class=\"wp-image-29665\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=683&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=82a54478c94331664c7dbac73ab133e0 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=200&amp;ixlib=php-3.3.1&amp;w=300&amp;s=736af6c4cbd311ffde2d3daf586635ff 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=512&amp;ixlib=php-3.3.1&amp;w=768&amp;s=a87166d7c2ca081d734d4b78828a7d6f 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.1&amp;w=1536&amp;s=dfbda55ae76d246bb4bc5defed9a3d6f 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1365&amp;ixlib=php-3.3.1&amp;w=2048&amp;s=158d88f3accaa314ec33c9752d744f31 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When creating a <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\">direct mail<\/a> piece with our online printing services, it\u2019s important to consider your mailing audience. Whether you design a <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">direct mail postcard<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-saddle-stitch-booklets\">booklet<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/self-mailer\">self-mailer<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-newsletters\">newsletter<\/a>, people are much more likely to respond to a mail piece if it applies to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, narrowing down who you\u2019d like to target can help you save money on your direct mail campaign.<\/p>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"mailing-audience-demographics-to-consider\">\n    \n\n<h2 class=\"wp-block-heading\">Mailing Audience Demographics to Consider<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Age range<\/li><li>Income level<\/li><li>Homes with children (or children of a specific age range)<\/li><li>Address type (single-family or multi-family)<\/li><li>Gender<\/li><li>Homeowner vs. renter<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Capitalize on other information at your disposal:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Draw from your own customer data<\/li><li><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/purchasing-a-mailing-list\" target=\"_blank\" rel=\"noreferrer noopener\">Purchase a list<\/a> through your Smartpress sales representative to reach new potential customers<\/li><\/ul>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"verify-your-mailing-audience-list\">\n    \n\n<h2 class=\"wp-block-heading\">Verify Your Mailing Audience List<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have narrowed down who you want to mail to and sent us a <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\" target=\"_blank\" rel=\"noreferrer noopener\">list to process<\/a>, we can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Check for duplicate records to ensure every person gets only one<\/li><li>Remove duplicates per household to ensure each household gets only one or each person in the household gets one<\/li><\/ul>\n\n\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards.jpg?auto=format%2Ccompress&fit=crop&h=683&ixlib=php-3.3.1&w=1024&s=60481ed340493f32ff303bbca46cbe1f\" alt=\"Target audiences with direct mail\" class=\"wp-image-29666\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=683&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=1ae89065ce437f8903cd06caad169299 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=200&amp;ixlib=php-3.3.1&amp;w=300&amp;s=8570dfded76a26faf7fa130420ac563e 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=512&amp;ixlib=php-3.3.1&amp;w=768&amp;s=93d5db049e12dae0ed6bb4c259b57315 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.1&amp;w=1536&amp;s=edfbcda75e4c3e711e17cee15186b427 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1365&amp;ixlib=php-3.3.1&amp;w=2048&amp;s=471d5fc65ee1a42283fd6e0edd5a840b 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"target-by-location-or-addressee\">\n    \n\n<h2 class=\"wp-block-heading\">Target by Location or Addressee<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When preparing your direct mailer for online printing, it\u2019s important to target your audience in a way that makes the most sense. Here are a couple examples:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>A company that services pools might target locations because they want to reach only nearby homes that have pools. We would use a phrase like OR CURRENT RESIDENT to show the mail is meant for the current occupant.<\/li><li>If you are trying to reach specific people, we would run the list against the National Change of Address (NCOA) database to determine their most current address and ensure each mail piece gets to the right person.<\/li><\/ol>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"other-ways-to-target-a-mailing-audience\">\n    \n\n<h2 class=\"wp-block-heading\">Other Ways to Target a Mailing Audience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses and industries use online printers like Smartpress to narrow down their target audiences in different ways. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Salons<\/strong> &#8211; Target women in different age ranges.<\/li><li><strong>Barbershops<\/strong> &#8211; Can target men only.<\/li><li><strong>Real Estate<\/strong> &#8211; Agents target the closest given number of homes to a newly-listed or newly-sold home.<\/li><li><strong>Restaurants<\/strong> &#8211; Mail to the closest 5,000 homes around their location with an occupant list\/saturation mailing.<\/li><li><strong>Dentists\/Orthodontists<\/strong> &#8211; Target the nearest 5,000 homes with children age 5-17.<\/li><li><strong>Churches<\/strong> &#8211; Target all addresses within a five-mile radius with an occupant\/resident list.<\/li><li><strong>Pet Stores or Veterinarian Offices<\/strong> &#8211; Target homes with dogs or pets.<\/li><li><strong>Nonprofit Organizations<\/strong> &#8211; Target communities to participate in charitable causes.<\/li><\/ul>\n\n\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit.jpg?auto=format%2Ccompress&fit=crop&h=683&ixlib=php-3.3.1&w=1024&s=c734e9aea076903b56f23eb2611f6fb9\" alt=\"Direct mail targeted by demographics\" class=\"wp-image-29667\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=683&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=85c45f37f483588f4edd310a3050a29a 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=200&amp;ixlib=php-3.3.1&amp;w=300&amp;s=bfe5debed561ee4c15db744ec08758aa 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=512&amp;ixlib=php-3.3.1&amp;w=768&amp;s=5bbe82fcdf95cb0706bb7a61eb52d3b8 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.1&amp;w=1536&amp;s=d943bf180eaddc479cf05be9f309f564 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1365&amp;ixlib=php-3.3.1&amp;w=2048&amp;s=d721074afa6c7a74c86fb897270d1ff9 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"national-change-of-address-ncoa-\">\n    \n\n<h2 class=\"wp-block-heading\">National Change of Address (NCOA)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When we direct mail or you, we run your list through the National Change of Address database. When we run NCOA, we need to know if you want to keep the move updates in the list or remove them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you\u2019re a dentist and we\u2019re mailing a monthly newsletter for you, you most likely won\u2019t want to mail to someone who\u2019s moved out of state or outside of the geographic area you\u2019ve selected. We\u2019ll remove those from your list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note: When purchasing a mailing from us, we request you include a <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">direct mail product<\/a> in your order.<\/p>\n\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>When creating a direct mail piece with our online printing services, it\u2019s important to consider your mailing audience. Whether you design a direct mail postcard, booklet, self-mailer or newsletter, people are much more likely to respond to a mail piece if it applies to them. Plus, narrowing down who you\u2019d like to target can help [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":29665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[548],"tags":[],"class_list":["post-27520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Know Your Mailing Audience | Support<\/title>\n<meta name=\"description\" content=\"Considering your mailing audience for direct mail is crucial. 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Narrow down your target to save money and ensure a successful campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience\" \/>\n<meta property=\"og:site_name\" content=\"Support\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-27T14:20:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T13:53:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pamela Hoffmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pamela Hoffmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/support\\\/direct-mail\\\/know-your-mailing-audience#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/support\\\/direct-mail\\\/know-your-mailing-audience\"},\"author\":{\"name\":\"Pamela Hoffmann\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/support\\\/#\\\/schema\\\/person\\\/ede3e49ecd07c2f3510f7f01071521e9\"},\"headline\":\"Know Your Mailing Audience\",\"datePublished\":\"2020-08-27T14:20:37+00:00\",\"dateModified\":\"2025-05-27T13:53:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/support\\\/direct-mail\\\/know-your-mailing-audience\"},\"wordCount\":516,\"publisher\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/support\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/support\\\/direct-mail\\\/know-your-mailing-audience#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpresssupport.imgix.net\\\/support\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.1&s=c640578d71b4a073167e8502d05777a2\",\"articleSection\":[\"Direct Mail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartpress.com\\\/support\\\/direct-mail\\\/know-your-mailing-audience\",\"url\":\"https:\\\/\\\/smartpress.com\\\/support\\\/direct-mail\\\/know-your-mailing-audience\",\"name\":\"Know Your Mailing Audience | Support\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/support\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/support\\\/direct-mail\\\/know-your-mailing-audience#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartpress.com\\\/support\\\/direct-mail\\\/know-your-mailing-audience#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartpresssupport.imgix.net\\\/support\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.1&s=c640578d71b4a073167e8502d05777a2\",\"datePublished\":\"2020-08-27T14:20:37+00:00\",\"dateModified\":\"2025-05-27T13:53:25+00:00\",\"description\":\"Considering your mailing audience for direct mail is crucial. 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