{"id":27520,"date":"2020-08-27T14:20:37","date_gmt":"2020-08-27T14:20:37","guid":{"rendered":"https:\/\/suprefreshprod.wpengine.com\/\/?page_id=27520"},"modified":"2025-05-27T08:53:25","modified_gmt":"2025-05-27T13:53:25","slug":"know-your-mailing-audience","status":"publish","type":"post","link":"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience","title":{"rendered":"Know Your Mailing Audience"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey.jpg?auto=format%2Ccompress&fit=crop&h=683&ixlib=php-3.3.0&w=1024&s=3df9c3124113415fd1196d1f40cc9494\" alt=\"A letter mail printed with animal rescue information with matching envelopes and rack card.\" class=\"wp-image-29665\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=683&amp;ixlib=php-3.3.0&amp;w=1024&amp;s=70ce1c07de4f00366b42427c92100427 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=200&amp;ixlib=php-3.3.0&amp;w=300&amp;s=9aa88cb8fe97c4edfc9ca6af5d5f9a10 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=512&amp;ixlib=php-3.3.0&amp;w=768&amp;s=e3cab339a0c679714c2f27f0e6081711 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.0&amp;w=1536&amp;s=0d7e48d6e713a01dd44c68da7f73adf1 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1365&amp;ixlib=php-3.3.0&amp;w=2048&amp;s=af2860294ef90bdd9280ac7a7e9419ec 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>When creating a <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/about-direct-mail\">direct mail<\/a> piece with our online printing services, it\u2019s important to consider your mailing audience. Whether you design a <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-postcard\">direct mail postcard<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-saddle-stitch-booklets\">booklet<\/a>, <a href=\"https:\/\/smartpress.com\/offering\/self-mailer\">self-mailer<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/direct-mail-newsletters\">newsletter<\/a>, people are much more likely to respond to a mail piece if it applies to them.<\/p>\n\n\n\n<p>Plus, narrowing down who you\u2019d like to target can help you save money on your direct mail campaign.<\/p>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"mailing-audience-demographics-to-consider\">\n    \n\n<h2 class=\"wp-block-heading\">Mailing Audience Demographics to Consider<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Age range<\/li><li>Income level<\/li><li>Homes with children (or children of a specific age range)<\/li><li>Address type (single-family or multi-family)<\/li><li>Gender<\/li><li>Homeowner vs. renter<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Capitalize on other information at your disposal:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Draw from your own customer data<\/li><li><a href=\"https:\/\/smartpress.com\/support\/direct-mail\/purchasing-a-mailing-list\" target=\"_blank\" rel=\"noreferrer noopener\">Purchase a list<\/a> through your Smartpress sales representative to reach new potential customers<\/li><\/ul>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"verify-your-mailing-audience-list\">\n    \n\n<h2 class=\"wp-block-heading\">Verify Your Mailing Audience List<\/h2>\n\n\n\n<p>Once you have narrowed down who you want to mail to and sent us a <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\" target=\"_blank\" rel=\"noreferrer noopener\">list to process<\/a>, we can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Check for duplicate records to ensure every person gets only one<\/li><li>Remove duplicates per household to ensure each household gets only one or each person in the household gets one<\/li><\/ul>\n\n\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards.jpg?auto=format%2Ccompress&fit=crop&h=683&ixlib=php-3.3.0&w=1024&s=5f2e7597985a318e1c0283ff050a0680\" alt=\"Target audiences with direct mail\" class=\"wp-image-29666\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=683&amp;ixlib=php-3.3.0&amp;w=1024&amp;s=6e0607eaddeca2f1d7ee387a1ef2e70f 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=200&amp;ixlib=php-3.3.0&amp;w=300&amp;s=45cc2a54c82a4e6f998ebf43fdfd9fbb 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=512&amp;ixlib=php-3.3.0&amp;w=768&amp;s=37341bbd74570d481b560ff1d1cd5962 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.0&amp;w=1536&amp;s=49c379ade3387e5854ed20514a574dc3 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0003_2021-02-Real-Estate-Direct-Mail-Postcards-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1365&amp;ixlib=php-3.3.0&amp;w=2048&amp;s=638fa1cc3290c2c8047503a4adb2a8fc 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"target-by-location-or-addressee\">\n    \n\n<h2 class=\"wp-block-heading\">Target by Location or Addressee<\/h2>\n\n\n\n<p>When preparing your direct mailer for online printing, it\u2019s important to target your audience in a way that makes the most sense. Here are a couple examples:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>A company that services pools might target locations because they want to reach only nearby homes that have pools. We would use a phrase like OR CURRENT RESIDENT to show the mail is meant for the current occupant.<\/li><li>If you are trying to reach specific people, we would run the list against the National Change of Address (NCOA) database to determine their most current address and ensure each mail piece gets to the right person.<\/li><\/ol>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"other-ways-to-target-a-mailing-audience\">\n    \n\n<h2 class=\"wp-block-heading\">Other Ways to Target a Mailing Audience<\/h2>\n\n\n\n<p>Businesses and industries use online printers like Smartpress to narrow down their target audiences in different ways. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Salons<\/strong> &#8211; Target women in different age ranges.<\/li><li><strong>Barbershops<\/strong> &#8211; Can target men only.<\/li><li><strong>Real Estate<\/strong> &#8211; Agents target the closest given number of homes to a newly-listed or newly-sold home.<\/li><li><strong>Restaurants<\/strong> &#8211; Mail to the closest 5,000 homes around their location with an occupant list\/saturation mailing.<\/li><li><strong>Dentists\/Orthodontists<\/strong> &#8211; Target the nearest 5,000 homes with children age 5-17.<\/li><li><strong>Churches<\/strong> &#8211; Target all addresses within a five-mile radius with an occupant\/resident list.<\/li><li><strong>Pet Stores or Veterinarian Offices<\/strong> &#8211; Target homes with dogs or pets.<\/li><li><strong>Nonprofit Organizations<\/strong> &#8211; Target communities to participate in charitable causes.<\/li><\/ul>\n\n\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit.jpg?auto=format%2Ccompress&fit=crop&h=683&ixlib=php-3.3.0&w=1024&s=6e2d6346380baee1f7ba0eac2596915c\" alt=\"Direct mail targeted by demographics\" class=\"wp-image-29667\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=683&amp;ixlib=php-3.3.0&amp;w=1024&amp;s=60c388b20d9d5f4de5711cbd5f28ee21 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=200&amp;ixlib=php-3.3.0&amp;w=300&amp;s=616ac05b367093b1ac1f426b2d7e15ca 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=512&amp;ixlib=php-3.3.0&amp;w=768&amp;s=7eba8c8e5f0de8ff78c37ca984b72a5a 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.0&amp;w=1536&amp;s=89c6cd93d04b10e8ab9afedfc83014e6 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0005_SP-2021-01-Manufacturers-Mailing-Kit-scaled.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1365&amp;ixlib=php-3.3.0&amp;w=2048&amp;s=ca3eaf0576e79e93c98e660d92f16c49 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"national-change-of-address-ncoa-\">\n    \n\n<h2 class=\"wp-block-heading\">National Change of Address (NCOA)<\/h2>\n\n\n\n<p>When we direct mail or you, we run your list through the National Change of Address database. When we run NCOA, we need to know if you want to keep the move updates in the list or remove them.<\/p>\n\n\n\n<p>For example, if you\u2019re a dentist and we\u2019re mailing a monthly newsletter for you, you most likely won\u2019t want to mail to someone who\u2019s moved out of state or outside of the geographic area you\u2019ve selected. We\u2019ll remove those from your list.<\/p>\n\n\n\n<p>Note: When purchasing a mailing from us, we request you include a <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">direct mail product<\/a> in your order.<\/p>\n\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>When creating a direct mail piece with our online printing services, it\u2019s important to consider your mailing audience. Whether you design a direct mail postcard, booklet, self-mailer or newsletter, people are much more likely to respond to a mail piece if it applies to them. Plus, narrowing down who you\u2019d like to target can help [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":29665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[548],"tags":[],"class_list":["post-27520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Know Your Mailing Audience | Support<\/title>\n<meta name=\"description\" content=\"Considering your mailing audience for direct mail is crucial. 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Narrow down your target to save money and ensure a successful campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience\" \/>\n<meta property=\"og:site_name\" content=\"Support\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartpressprinting\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-27T14:20:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T13:53:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pamela Hoffmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartpress\" \/>\n<meta name=\"twitter:site\" content=\"@smartpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pamela Hoffmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience#article\",\"isPartOf\":{\"@id\":\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience\"},\"author\":{\"name\":\"Pamela Hoffmann\",\"@id\":\"https:\/\/smartpress.com\/support\/#\/schema\/person\/ede3e49ecd07c2f3510f7f01071521e9\"},\"headline\":\"Know Your Mailing Audience\",\"datePublished\":\"2020-08-27T14:20:37+00:00\",\"dateModified\":\"2025-05-27T13:53:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience\"},\"wordCount\":516,\"publisher\":{\"@id\":\"https:\/\/smartpress.com\/support\/#organization\"},\"image\":{\"@id\":\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=8a8ef6723fcf3eaf2f64f63a9b98a6e1\",\"articleSection\":[\"Direct Mail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience\",\"url\":\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience\",\"name\":\"Know Your Mailing Audience | Support\",\"isPartOf\":{\"@id\":\"https:\/\/smartpress.com\/support\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience#primaryimage\"},\"image\":{\"@id\":\"https:\/\/smartpress.com\/support\/direct-mail\/know-your-mailing-audience#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2022\/08\/0001_2020-08-SP-NP-Letter-Mailiers-Donkey-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=8a8ef6723fcf3eaf2f64f63a9b98a6e1\",\"datePublished\":\"2020-08-27T14:20:37+00:00\",\"dateModified\":\"2025-05-27T13:53:25+00:00\",\"description\":\"Considering your mailing audience for direct mail is crucial. 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