{"id":27482,"date":"2020-07-30T16:12:23","date_gmt":"2020-07-30T16:12:23","guid":{"rendered":"https:\/\/suprefreshprod.wpengine.com\/\/?page_id=27482"},"modified":"2026-11-02T10:45:13","modified_gmt":"2026-11-02T16:45:13","slug":"mailing-lists-ncoa-paf","status":"publish","type":"post","link":"https:\/\/smartpress.com\/support\/direct-mail\/mailing-lists-ncoa-paf","title":{"rendered":"Mailing Lists &#8211; NCOA &#038; PAF"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2 things you can&amp;apos;t place your direct mail order without!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Dl2EtutdTW8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When preparing your <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\" target=\"_blank\" rel=\"noreferrer noopener\">mailing list<\/a> for an online printer, there are many things to consider before using our <a href=\"https:\/\/smartpress.com\/support\/wp-content\/uploads\/2025\/02\/Mailing_List_Template-Revised-Final-7-1.xlsx\" target=\"_blank\" rel=\"noreferrer noopener\">mailing list template<\/a>. One important consideration is whether you need National Change of Address (NCOA) processing. NCOA helps update mailing addresses when recipients have reported a change of address to the USPS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The type of mailing will affect who you are trying to reach. For example, if a new Italian restaurant opens in Minnesota, it\u2019s going to need some seriously excellent food to entice someone who moved to Montana. In this case, NCOA is not needed if the restaurant is only trying to reach people at specific addresses in its local area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another example might be a real estate agent trying to sell your house in their area. Again, it\u2019s not needed for this. A donor list for a newsletter, however, would definitely need an NCOA, if the goal is to reach donors who may have moved.<\/p>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"what-does-ncoa-mean-\">\n    \n\n<h2 class=\"wp-block-heading\">What Does NCOA Mean?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When someone moves, they&#8217;re supposed to fill out a National Change of Address form with their new address. NCOA processing compares your mailing list against USPS National Change of Address data to identify address changes that have been reported to the USPS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only 40% of Americans update their address after moving, which may seem like a low audience to target, but there are a plethora of benefits to performing an NCOA on your list.<\/p>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"benefits-of-ncoa\">\n    \n\n<h2 class=\"wp-block-heading\">Benefits of NCOA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If Smartpress runs a list for NCOA, we\u2019re telling the post office we\u2019re doing our best to ensure that the mail is going to where they say it\u2019s going. NCOA processing can help improve address accuracy and may also make you eligible for postage discounts.<\/p>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"ensure-your-list-is-run-for-ncoa\">\n    \n\n<h2 class=\"wp-block-heading\">Ensure Your List is Run for NCOA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For Smartpress\u2019 online printing services to run your list for NCOA, all you need to do is fill out an ePAF. An ePAF authorizes Smartpress to process your mailing list for NCOA. The process goes like this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. You\u2019ll get a message in your activity log requesting that you sign an ePAF. The message contains a link to the ePAF. Click on the link or copy and paste it into your browser. The message will look something like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-21-at-2.56.20%E2%80%AFPM.png?auto=format%2Ccompress&fit=crop&ixlib=php-3.3.1&max-h=292&max-w=622&s=95c4032d3cb7f5da1f45fc21dff69341\" alt=\"A screenshot of a message in Smartpress' activity log about a customer signing an ePAF.\" class=\"wp-image-30687\" style=\"width:475px;height:223px\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-21-at-2.56.20%E2%80%AFPM.png?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=622&amp;s=95d9ff24ef005e4e39396d40fdc8f34b 622w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-21-at-2.56.20%E2%80%AFPM.png?auto=format%2Ccompress&amp;fit=crop&amp;h=141&amp;ixlib=php-3.3.1&amp;w=300&amp;s=ca23bc59198affdc01d73611ab6ac2e0 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">EPAF message in Activity Log<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2. Once you open the ePAF, click the check box in Step 1 to acknowledge that you&#8217;ve received the ePAF.<br>3. Verify the information we entered in Step 2 is correct. If it is correct, go to Step 3. If it is not correct, edit the information in the form fields and click the Confirm button when done.<br>4. Click the check box in Step 3 confirming the accuracy of the information entered into your ePAF.<br>5. Click the Confirm button in Step 4 to finalize your ePAF. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please note, your ePAF will instantly be available for us to use, but we don\u2019t get notified that you signed it. To expedite the proofing process, create a post in your activity log letting us know that you signed your ePAF.<\/p>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"what-happens-without-ncoa-\">\n    \n\n<h2 class=\"wp-block-heading\">What Happens Without NCOA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to know that if we do not run NCOA, we are required to add \u201cOR CURRENT RESIDENT\u201d or \u201cOR CURRENT OCCUPANT\u201d. This text is added to the addressing directly below the recipient\u2019s name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The USPS mail carrier will then deliver the piece to that address, regardless of who currently lives there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Please note:<\/strong> We do what we can to set your mailing up for success by processing your mailing list with USPS standards and requiring list processing services. However, it is inevitable that some mail will be returned to the sender. Typically you can expect 5-10% of mail to be returned. We do not guarantee the response rate of your mailing. By purchasing a mailing list, you acknowledge that you do not own this data, and the data is for one-time use only, unless noted otherwise.<\/p>\n\n\n<\/section>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions about NCOA, mailing lists or any of our online printing services, <a href=\"https:\/\/smartpress.com\/support\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">please contact customer service<\/a> and our print experts will be happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When preparing your mailing list for an online printer, there are many things to consider before using our mailing list template. One important consideration is whether you need National Change of Address (NCOA) processing. NCOA helps update mailing addresses when recipients have reported a change of address to the USPS. The type of mailing will [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":29666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[548],"tags":[],"class_list":["post-27482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct-mail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mailing Lists - NCOA &amp; PAF | Support<\/title>\n<meta name=\"description\" content=\"Prepare your mailing list with a target audience in mind to determine if National Change of Address (NCOA) is right for the mailing list.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/support\/direct-mail\/mailing-lists-ncoa-paf\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailing Lists - NCOA &amp; 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