{"id":27393,"date":"2020-06-04T23:04:00","date_gmt":"2020-06-04T23:04:00","guid":{"rendered":"https:\/\/suprefreshprod.wpengine.com\/\/?page_id=27393"},"modified":"2026-08-12T15:14:48","modified_gmt":"2026-08-12T20:14:48","slug":"brochure-folding-ideas","status":"publish","type":"post","link":"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas","title":{"rendered":"Brochure Folding Ideas"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Order of Brochure Panels and Calculating Their Sizes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We offer a variety of brochure folding ideas and can easily accommodate custom folds so you always get the right fold for the right project. No matter which one you choose, it\u2019s important to remember the first page of your brochure file must host your front cover panel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A brochure panel is one section of a folded brochure. The way panels are sized and folded determines how your brochure opens, lays flat and presents information. The first page of your brochure file must always include your front cover panel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, you\u2019ll find the most common types of brochure folds, how to calculate their panel sizes and recommendations for when to use each fold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want a visual aid first? Check out our School of Print Design episode on how to design a brochure, from InDesign to print:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to design a brochure, from InDesign to print\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/o57I6vDg-Tc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"most-common-brochure-folds\">\n    \n\n<h2 class=\"wp-block-heading\">What Are the Main Types of Brochure Folds?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most common brochure folds are: tri-fold, gate fold, closed gate fold, Z-fold, single fold, accordion fold, French fold, roll fold and double parallel fold. Panel sizes vary by fold, but most require inner panels to be slightly smaller so the brochure closes flat.<\/p>\n\n\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Brochure Folding Ideas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Below, you\u2019ll find brochure folding ideas, panel guidelines and considerations for calculating panel sizes.<\/p>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"tri-fold\">\n    \n\n<h2 class=\"wp-block-heading\">Tri-Fold<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Tri-Fold.jpg?auto=format%2Ccompress&fit=crop&h=1024&ixlib=php-3.3.1&w=1024&s=9ea066488fd4b28d2523bf5d38e29624\" alt=\"A graphic of a brochure with a tri-fold.\" class=\"wp-image-27496\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Tri-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=9ea066488fd4b28d2523bf5d38e29624 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Tri-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=300&amp;ixlib=php-3.3.1&amp;w=300&amp;s=9cd982b58de78c9da071aa7fdfddc1e8 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Tri-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=150&amp;ixlib=php-3.3.1&amp;w=150&amp;s=30b0ac9eeca2e16f23b05978fd6e6f78 150w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Tri-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=768&amp;ixlib=php-3.3.1&amp;w=768&amp;s=af25e9346e954e5e576fac4209ece159 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Tri-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1536&amp;ixlib=php-3.3.1&amp;w=1536&amp;s=5a2ca1f9b9ebffdbd6e408de79691301 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Tri-Fold.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=1800&amp;s=3b744bdbbc33199b0e1a3d8376112651 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">This is our most commonly-ordered fold. A tri-fold brochure has three panels, with the right-hand panel folding inside. Keep in mind that when creating your brochure design, it\u2019s not advisable to have panels the same size. The panel of the inner fold needs to be shorter than the other two panels so the brochure stays flat when closed. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to calculate tri fold brochure size:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Divide the width of your unfolded brochure by three.<\/li>\n\n\n\n<li>Round that figure to the nearest 1\/32&#8243;.<\/li>\n\n\n\n<li>Example:\n<ul class=\"wp-block-list\">\n<li>11\u201d (unfolded brochure width) \/ 3 = 3.6667\u201d<\/li>\n\n\n\n<li>Rounded to nearest 32nd = 3.6875\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>To calculate the last panel, subtract 1\/16&#8243; from the cover and middle panel size (this ensures the inner fold is shorter and the brochure folds flat).<\/li>\n\n\n\n<li>Example:\n<ul class=\"wp-block-list\">\n<li>3.6875\u201d (cover and panel size) &#8211; 0.0625\u201d (1\/16&#8243;) = 3.625\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This type of fold is ideal for communicating a lot of information. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s best for:<\/strong> Menus, explanation of products or services, vacation package information, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We recommend:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100# text paper stock for typical informational brochures.<\/li>\n\n\n\n<li>80# cover paper stock for a more elevated look.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"gate-fold\">\n    \n\n<h2 class=\"wp-block-heading\">Gate Fold<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Gate-Fold.jpg?auto=format%2Ccompress&fit=crop&h=1024&ixlib=php-3.3.1&w=1024&s=3d862206ee3ac98a5558e2b46473f982\" alt=\"A graphic of a brochure with a gate fold.\" class=\"wp-image-27497\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Gate-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=3d862206ee3ac98a5558e2b46473f982 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Gate-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=300&amp;ixlib=php-3.3.1&amp;w=300&amp;s=0a08d5f010b94ad86251cf9e7c06cff5 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Gate-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=150&amp;ixlib=php-3.3.1&amp;w=150&amp;s=656fde640e77488d2c6ad32353af3e38 150w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Gate-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=768&amp;ixlib=php-3.3.1&amp;w=768&amp;s=c718e1289c3271d5bc734e1d5f5793c4 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Gate-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1536&amp;ixlib=php-3.3.1&amp;w=1536&amp;s=10704b673c92b93d3977ff4f208cabd1 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Gate-Fold.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=1800&amp;s=341b5b729358d8d6b7657bc38ec937a0 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">The gate fold brochure has three panels: two cover panels and one middle panel. The cover folds in to meet in the middle, hence the \u201cgate\u201d name.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to calculate gate fold panel sizes:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Divide the sheet width by two to find the middle panel size.<\/li>\n\n\n\n<li>The gate panels (or two front covers) will each measure half of the middle panel.<\/li>\n\n\n\n<li>The covers will be positioned on the left and right of the middle panel.<\/li>\n\n\n\n<li>Example:\n<ul class=\"wp-block-list\">\n<li>11\u201d (sheet width) \/ 2 = 5.5\u201d<\/li>\n\n\n\n<li>5.5\u201d (middle panel size) \/ 2 = 2.75\u201d (size of each front cover)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This fold is best for:<\/strong> Spotlighting one product or service with a dramatic opening.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We recommend<\/strong>: 80# cover paper stock.<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"closed-gate-fold\">\n    \n\n<h2 class=\"wp-block-heading\">Closed Gate Fold<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Custom-Fold.jpg?auto=format%2Ccompress&fit=crop&h=1024&ixlib=php-3.3.1&w=1024&s=c50cef65d2bd742316b8ba2118fb0577\" alt=\"A graphic of a brochure with a closed gate fold.\" class=\"wp-image-27505\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Custom-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=c50cef65d2bd742316b8ba2118fb0577 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Custom-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=300&amp;ixlib=php-3.3.1&amp;w=300&amp;s=87564833ac9bec4a1b54ed757952bc32 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Custom-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=150&amp;ixlib=php-3.3.1&amp;w=150&amp;s=d0c15f80cbb2977e4441ab46c4aa799f 150w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Custom-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=768&amp;ixlib=php-3.3.1&amp;w=768&amp;s=6dcdf66e9fb5b1c4c6509441f02e08c1 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Custom-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1536&amp;ixlib=php-3.3.1&amp;w=1536&amp;s=f575545fd9660cce6d10f66400d3308e 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Custom-Fold.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=1800&amp;s=b59bf559e783a991d0080c2f67de3ece 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">The closed gate fold is basically a gate fold that is folded vertically in half. This creates four panels to work with. The front panels of the gate will need to be shorter by 1\/16\u201d each to accommodate that extra fold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This fold is best for:<\/strong> Complex presentations or highlighting a small number of products or services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We recommend: <\/strong>80# cover paper stock.<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"z-fold\">\n    \n\n<h2 class=\"wp-block-heading\">Z-Fold<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/06\/Z-Fold-1-1.png?auto=format%2Ccompress&amp;ixlib=php-3.3.0&amp;s=97607cf9ff84f4ef0624892652a25f80\" alt=\"\" class=\"wp-image-31106\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/06\/Z-Fold-1-1.png?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=768&amp;s=190cf9ce5b486dd6a0d7dc2a0147456c 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/06\/Z-Fold-1-1.png?auto=format%2Ccompress&amp;fit=crop&amp;h=300&amp;ixlib=php-3.3.1&amp;w=300&amp;s=c92096a9b69288b8d194f1fc5f82978b 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/06\/Z-Fold-1-1.png?auto=format%2Ccompress&amp;fit=crop&amp;h=150&amp;ixlib=php-3.3.1&amp;w=150&amp;s=e73b8231ff7d3b494039dbc0b272b5d2 150w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">The Z-fold gets its name from the way it looks when you view it from the top. It\u02bcs created by alternating the folds back and forth with only three panels. This fold is a great alternative to the tri-fold. The panels are usually the same size but can be designed with varying sizes for a stepped effect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This fold is best for:<\/strong> Menus, explanation of products or services, vacation package information, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We recommend:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100# text paper stock for typical informational brochures.<\/li>\n\n\n\n<li>80# cover paper stock for a more elevated look.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"single-fold\">\n    \n\n<h2 class=\"wp-block-heading\">Single Fold<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Single-Fold.jpg?auto=format%2Ccompress&fit=crop&h=1024&ixlib=php-3.3.1&w=1024&s=b187cbe54c2e7490419ff74fe06054d1\" alt=\"A graphic of a brochure with a single fold.\" class=\"wp-image-27500\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Single-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=b187cbe54c2e7490419ff74fe06054d1 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Single-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=300&amp;ixlib=php-3.3.1&amp;w=300&amp;s=6f9879fa82deb5a4b374d67b23bab369 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Single-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=150&amp;ixlib=php-3.3.1&amp;w=150&amp;s=54f9c74757f1de605b4ea16489c00d70 150w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Single-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=768&amp;ixlib=php-3.3.1&amp;w=768&amp;s=ed1d69926f2e3f337f96d7b15dcbdf12 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Single-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1536&amp;ixlib=php-3.3.1&amp;w=1536&amp;s=195da2da2d67869d18cb6e0aff574707 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Single-Fold.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=1800&amp;s=29c082b51b24dcf56df84800b1e084de 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">This fold can be done straight down the center of the page (half fold) or it can be off-center to create an overlap or stepped effect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This fold is best for: <\/strong>Simple presentations or to feature up to two products or services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We recommend:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70# uncoated text paper stock for a simple pamphlet.<\/li>\n\n\n\n<li>80# cover paper stock for a more elevated option.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"accordion-fold\">\n    \n\n<h2 class=\"wp-block-heading\">Accordion Fold<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Accordion-Fold.jpg?auto=format%2Ccompress&fit=crop&h=1024&ixlib=php-3.3.1&w=1024&s=deb6f8af852f5e0d8c9d63854ae4fe0b\" alt=\"A graphic of a brochure with an accordion fold.\" class=\"wp-image-27501\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Accordion-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=deb6f8af852f5e0d8c9d63854ae4fe0b 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Accordion-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=300&amp;ixlib=php-3.3.1&amp;w=300&amp;s=702b87c8af75aaf4d54b389d1cb313ed 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Accordion-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=150&amp;ixlib=php-3.3.1&amp;w=150&amp;s=0e70a2e9e9630627eca3c77eed43312b 150w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Accordion-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=768&amp;ixlib=php-3.3.1&amp;w=768&amp;s=e605010b1528cc30bbf10d1213eda2bf 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Accordion-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1536&amp;ixlib=php-3.3.1&amp;w=1536&amp;s=30606d76e514e6d47a230f814e956fd1 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Accordion-Fold.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=1800&amp;s=320728c30967bd33e2844aaaa3eb2522 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Similar to the Z-fold, the accordion fold panels are usually the same size. Accordion folds are used for brochures with more than three panels and up to 10. It is recommended to have a thinner stock if you will have more than five panels. This will ensure the brochure stays flat when closed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This fold is best for:<\/strong> Chronological information or maps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We recommend:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100# text paper stock is best so this fold lays flat.<\/li>\n\n\n\n<li>80# cover paper stock is great for a more elevated option.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"french-fold-or-quarter-fold\">\n    \n\n<h2 class=\"wp-block-heading\">French Fold or Quarter Fold<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double_French-Fold.jpg?auto=format%2Ccompress&fit=crop&h=1024&ixlib=php-3.3.1&w=1024&s=e6bd4af399219837af2c46bc7691e83f\" alt=\"A graphic of a brochure with a French fold, also known as a quarter fold.\" class=\"wp-image-27502\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double_French-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=e6bd4af399219837af2c46bc7691e83f 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double_French-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=300&amp;ixlib=php-3.3.1&amp;w=300&amp;s=6df817558497a9c3343c7675b3b03a4e 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double_French-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=150&amp;ixlib=php-3.3.1&amp;w=150&amp;s=bae6eca933c62629345422aebd64fc25 150w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double_French-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=768&amp;ixlib=php-3.3.1&amp;w=768&amp;s=751f81979b7d747821b04089a6a4d7e0 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double_French-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1536&amp;ixlib=php-3.3.1&amp;w=1536&amp;s=8d8455c17a7a60fc41af241960100044 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double_French-Fold.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=1800&amp;s=c4f6bac0b931c246a3cff8c492e27b0d 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">The French fold is also referred to as the right angle fold or quarter fold. It is accomplished by folding the brochure in half and then folding in half again perpendicularly. This creates four equal-sized panels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This fold is best for:<\/strong> Graphic-heavy designs, posters and maps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We recommend:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70# uncoated text paper stock is most common.<\/li>\n\n\n\n<li>100# coated text paper stock is also a good option.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"roll-fold\">\n    \n\n<h2 class=\"wp-block-heading\">Roll Fold<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Roll-Fold.jpg?auto=format%2Ccompress&fit=crop&h=1024&ixlib=php-3.3.1&w=1024&s=4cabe6a43964e7d35a6e7283bd1b159c\" alt=\"A graphic of a brochure with a roll fold.\" class=\"wp-image-27503\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Roll-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=4cabe6a43964e7d35a6e7283bd1b159c 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Roll-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=300&amp;ixlib=php-3.3.1&amp;w=300&amp;s=b1996f2debf1694a3cdb7cdf8182ac5b 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Roll-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=150&amp;ixlib=php-3.3.1&amp;w=150&amp;s=8169d5331e42ff88bb2ea43fffaf18bd 150w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Roll-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=768&amp;ixlib=php-3.3.1&amp;w=768&amp;s=3af06a05d7f4542ad938cd493d575f08 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Roll-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1536&amp;ixlib=php-3.3.1&amp;w=1536&amp;s=64a961b5d8230bb83e70fcb6d70ca598 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Roll-Fold.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=1800&amp;s=c200557fe51ecd71b899246a8e0172cd 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">The roll fold, also referred to as the barrel fold, has a similar concept to a tri-fold. It is done by folding inward, continuing in the same direction three or four times. This results in four or five panels to work with. Just like a tri-fold, the inner panels are slightly smaller in size and increase with each subsequent fold. The standard size for a roll fold begins at 8-1\/2&#8243; x 14\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to calculate roll fold panel sizes:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Divide your page width by four.<\/li>\n\n\n\n<li>Add .0625\u201d to your page width to get the width of the two outermost panels.<\/li>\n\n\n\n<li>Subtract 3\/32\u201d (.09375\u201d) from that width to the width of the next panel width.<\/li>\n\n\n\n<li>Subtract another 1\/16\u201d (.0625\u201d) from that width to get the width of the smallest panel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This fold is best for: <\/strong>Menus, step-by-step guides or informational pieces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We recommend:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100# text paper stock is best so this fold lays flat.<\/li>\n\n\n\n<li>80# cover paper stock is a more elevated option.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"double-parallel-fold\">\n    \n\n<h2 class=\"wp-block-heading\">Double Parallel Fold<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double-Parallel-Fold.jpg?auto=format%2Ccompress&fit=crop&h=1024&ixlib=php-3.3.1&w=1024&s=16cf8eefce0f11fbc5e87cf8c3a55415\" alt=\"A graphic of a brochure with a double parallel fold.\" class=\"wp-image-27504\" srcset=\"https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double-Parallel-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1024&amp;ixlib=php-3.3.1&amp;w=1024&amp;s=16cf8eefce0f11fbc5e87cf8c3a55415 1024w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double-Parallel-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=300&amp;ixlib=php-3.3.1&amp;w=300&amp;s=889c44f062b9f6d3611fa31e4192fe01 300w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double-Parallel-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=150&amp;ixlib=php-3.3.1&amp;w=150&amp;s=7e1555a3d08cec6f381bd35ca0214c50 150w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double-Parallel-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=768&amp;ixlib=php-3.3.1&amp;w=768&amp;s=7306697f1609431b1b8729244c84bdc4 768w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double-Parallel-Fold.jpg?auto=format%2Ccompress&amp;fit=crop&amp;h=1536&amp;ixlib=php-3.3.1&amp;w=1536&amp;s=06d80c4b7e1c940bc55c374919757a4d 1536w, https:\/\/smartpresssupport.imgix.net\/support\/wp-content\/uploads\/2020\/08\/Double-Parallel-Fold.jpg?auto=format%2Ccompress&amp;ixlib=php-3.3.1&amp;w=1800&amp;s=f8e9294e00c4b2dba882d6327b8e0d31 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">This fold is made by folding the paper in half and then folding in half again, creating two parallel bi-folds with one sheet. It results in four one-sided panels or eight two-sided panels. The standard size for a double parallel fold begins at 8-1\/2&#8243; x 14\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the fold to line up accurately, the inside panels must be shorter than the outer-facing panels. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to calculate double parallel panel sizes:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Divide your width by four.<\/li>\n\n\n\n<li>Add .03125\u201d to get the size of your outer panels.<\/li>\n\n\n\n<li>Subtract .0625\u201d from the outer panel size to get the size of the inside panels.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This fold is best for: <\/strong>Showcasing several products and services, a poster or map.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We recommend: <\/strong>100# coated text paper stock.<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"waypoint t-sink s-sink\" id=\"brochure-folds-reference-chart\">\n    \n\n<h2 class=\"wp-block-heading\"><strong>Reference Chart: Brochure Fold Types<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Fold Type<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Panels<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Best Use<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Panel Size Notes<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Paper Recommendation<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Tri-Fold<\/td><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><td class=\"has-text-align-center\" data-align=\"center\">Menus, guides<\/td><td class=\"has-text-align-center\" data-align=\"center\">Inner panel smaller<\/td><td class=\"has-text-align-center\" data-align=\"center\">100# text \/ 80# cover<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Gate Fold<\/td><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><td class=\"has-text-align-center\" data-align=\"center\">Single spotlight<\/td><td class=\"has-text-align-center\" data-align=\"center\">Covers are half middle<\/td><td class=\"has-text-align-center\" data-align=\"center\">80# cover<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Closed Gate Fold<\/td><td class=\"has-text-align-center\" data-align=\"center\">4<\/td><td class=\"has-text-align-center\" data-align=\"center\">Complex showcase<\/td><td class=\"has-text-align-center\" data-align=\"center\">Covers 1\/16\u201d shorter<\/td><td class=\"has-text-align-center\" data-align=\"center\">80# cover<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Z-Fold<\/td><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><td class=\"has-text-align-center\" data-align=\"center\">Menus, travel info<\/td><td class=\"has-text-align-center\" data-align=\"center\">Equal panels<\/td><td class=\"has-text-align-center\" data-align=\"center\">100# text \/ 80# cover<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Single Fold<\/td><td class=\"has-text-align-center\" data-align=\"center\">2<\/td><td class=\"has-text-align-center\" data-align=\"center\">Simple showcase<\/td><td class=\"has-text-align-center\" data-align=\"center\">Equal halves<\/td><td class=\"has-text-align-center\" data-align=\"center\">70# text \/ 80# cover<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Accordion Fold<\/td><td class=\"has-text-align-center\" data-align=\"center\">4-10<\/td><td class=\"has-text-align-center\" data-align=\"center\">Timelines, maps<\/td><td class=\"has-text-align-center\" data-align=\"center\">Equal panels<\/td><td class=\"has-text-align-center\" data-align=\"center\">100# text \/ 80# cover<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">French Fold<\/td><td class=\"has-text-align-center\" data-align=\"center\">4<\/td><td class=\"has-text-align-center\" data-align=\"center\">Posters, maps<\/td><td class=\"has-text-align-center\" data-align=\"center\">Equal panels<\/td><td class=\"has-text-align-center\" data-align=\"center\">70# text \/ 100# text<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Roll Fold<\/td><td class=\"has-text-align-center\" data-align=\"center\">4-5<\/td><td class=\"has-text-align-center\" data-align=\"center\">Menus, step-by-step<\/td><td class=\"has-text-align-center\" data-align=\"center\">Inner panels progressively smaller<\/td><td class=\"has-text-align-center\" data-align=\"center\">100# text \/ 80# cover<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Double Parallel<\/td><td class=\"has-text-align-center\" data-align=\"center\">4-8<\/td><td class=\"has-text-align-center\" data-align=\"center\">Catalogs, maps<\/td><td class=\"has-text-align-center\" data-align=\"center\">Inner panels shorter<\/td><td class=\"has-text-align-center\" data-align=\"center\">100# text<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">If you have questions about brochure folding ideas for your project or any of our services, please <a href=\"https:\/\/smartpress.com\/support\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact customer service.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Order of Brochure Panels and Calculating Their Sizes We offer a variety of brochure folding ideas and can easily accommodate custom folds so you always get the right fold for the right project. No matter which one you choose, it\u2019s important to remember the first page of your brochure file must host your front cover [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":29833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[545],"tags":[],"class_list":["post-27393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brochure Folding Ideas | Support<\/title>\n<meta name=\"description\" content=\"Change up your marketing with our brochure folding ideas. 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