{"id":974,"date":"2019-05-09T09:51:16","date_gmt":"2019-05-09T14:51:16","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=974"},"modified":"2025-08-25T09:05:20","modified_gmt":"2025-08-25T14:05:20","slug":"bright-idea-product-catalog-printing-with-niche-lighting-studio","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/bright-idea-product-catalog-printing-with-niche-lighting-studio","title":{"rendered":"Bright Idea: Product Catalog Printing With Niche Lighting Studio"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><span style=\"font-weight: 400;\">Tapped by the modern lighting studio, Niche, designer Sarah Brown relied on product catalog printing to complement the brand\u2019s hand-blown collections.<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\"><a href=\"#blown-away\">Designer Sarah Brown created Niche\u2019s first official product catalog<\/a> to echo the brand\u2019s elegant, hand-blown lighting, balancing beautiful design with utility by including detailed specs, inspiration and layouts that let the products shine.<\/span><\/li> <li><span data-sheets-root=\"1\">The project moved from concept to completion in just four months, with <a href=\"#working-at-light-speed\">Smartpress handling the custom printing needs, from premium stock to perfect binding,<\/a> while maintaining the catalog\u2019s high-end, sophisticated aesthetic.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/niche_catalog_perfect_bound_book_spine_detail.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=f8d2bab7517f17ae608a65b8ac381866\" alt=\"A stack of four product catalogs with NICHE printed on the spines.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/niche_catalog_cover_stack.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=76cb93caccf1a52faab32063bdac6bbe\" alt=\"Two hands holding a stack of custom product catalogs with Niche on the cover and an abstract design in pale colors.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"blown-away\">Products That Blow You Away<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When <a href=\"\/\/www.sarahabrown.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sarah Brown<\/a> <span style=\"font-weight: 400;\">took an in-house design position at Niche in late 2017, she didn&#8217;t realize that her first project would be as ground-breaking for the company as it turned out to be. \u201c<a href=\"https:\/\/store.nichemodern.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Niche<\/a> never really had an official catalog,\u201d Sarah said. \u201cWhen I joined the team our CEO and creative director, Jeremy Pyles, asked me to take it on. I was surprised to learn it had been 14 years in the making.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">Brown explains that, for this online printing project, she used the lighting as her inspiration. \u201cIt was important to me that the catalog was as elegant and thoughtfully designed as the lights it showcased.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/niche_catalog_detail_lighting_fixture.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d79c4bb8f4cae98cde5563a0159e85eb\" alt=\"Lamps in blue, pink and clear color displayed in a product catalog.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">The Stamen pendant is the signature piece of the Niche collection<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2>A Bright Start With Catalog Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><span style=\"font-weight: 400;\">Based in Beacon, New York, a community of artists and professionals at the heart of the Hudson Valley, Niche came into the clean forms and luminous colorways of its lighting collection somewhat by accident in 2003. \u201cAfter hunting for modern pendants to light the front of his homewares store in New York City\u2019s East Village, Jeremy teamed up with a glassblower,&#8221; Brown said.<\/span><\/p> <p>&nbsp;<\/p> <p><span style=\"font-weight: 400;\">Soon after their signature piece, the Stamen pendant, was hung, it became the shop\u2019s best selling item. A new business was born (along with a new need for product catalog printing).<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/01\/0012-2018-06-SP-Niche-Catalog-High-Res.jpg\" alt=\"An infographic of a lamp's dimensions in a product catalog.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Details in the catalog give product dimensions and background inspiration<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/niche_catalog_perfect_bound_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=51c2b448864fc98aa984b9cca6f31a54\" alt=\"Two hands holding open a custom booklet with a perfect binding.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Letting the Products Shine<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cClients had relied on our website and tear sheets for years,\u201d Brown said. \u201cWe wanted to change that, elevate our brand, and put our full collection at their fingertips. So, I laid out each pendant page in a way that made the catalog not just beautiful, but useful.<\/p> <p>&nbsp;<\/p> <p>\u201cThere\u2019s detailed information on each pendant that covers everything from dimensions to colors, as well as background on what inspired its creation.&#8221;<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/catalog_niche-1.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=cdd07755c15ad002b9ee0a097eb6fcdb\" alt=\"Two custom product catalogs overlapping each other with abstract cover art and NICHE in black text.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">For the cover, Niche hired Lian Ng, a San Francisco artist known for work based on algorithms<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"working-at-light-speed\">Online Printing Works at Light Speed<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><span style=\"font-weight: 400;\">\u201cThe challenge wasn\u2019t just about developing a design that reflected the brand\u2014its originality, its beauty, and its sophistication,\u201d Brown said. \u201cIt was also about managing the timeline\u2014four months from concept to photo shoot to finish.\u201d<\/span><\/p> <p>&nbsp;<\/p> <p>A premium online printer like Smartpress was up to the time task, too. Creating custom <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book#c=729&amp;cp=1\">Perfect Bound Booklets<\/a> takes not time at all with options recycled <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/pages\/digital-laser-cutting\">digital die cutting<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">UV coatings<\/a> and more.<\/p> <p>&nbsp;<\/p> <p>\u201cWe hit the ground running,\u201d Brown recalled. \u201cWe chose a simple but sophisticated design. For the <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">cover<\/a>, we approached Lian Ng, a San Francisco graphic artist who\u2019s known for his cool designs based on mathematical algorithms. Then we focused on the photo shoot.\u201d<\/p> <p>&nbsp;<\/p> <p>Essential to the product catalog printing process, the shoot was a huge undertaking. Brown&#8217;s intent was to create lighting images that radiated luxury and left the viewer with a sense of awe.<\/p> <p>&nbsp;<\/p> <p>\u201cGetting everything shot and positioned in the catalog the way we wanted took some juggling,\u201d she said. \u201cBut I kept remembering Jeremy\u2019s words, \u2018If you have a good idea and believe in it and work hard, you can make anything happen.\u2019\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2019\/05\/open_catalog_niche.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=b85d593605656e8abc4739ec4dc0d6cf\" alt=\"A custom product catalog laying open to a blue lamp on the left and right pages.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <h2>Simply Brilliant Results With Product Catalog Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Smooth, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">uncoated stock<\/a> gave the piece an organic quality that complemented the soft glow of the Niche lighting collection. <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">Perfect binding<\/a> elevated the catalog&#8217;s sense of quality and permanence.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>With the catalog complete, it\u2019s clear. The graceful shapes and elegant details of Niche\u2019s collection have not only redefined the look of hand-blown lighting, but also the look of traditional lighting catalogs.<\/p> <p>&nbsp;<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong> <\/em>Take your own product catalog printing to the next level:<\/p>\n<ul>\n<li><a href=\"\/blog\/features\/sales-strategy-how-product-catalogs-hack-the-holidays\">Sales Strategy: How Product Catalogs Hack the Holidays<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/paper-raven-how-to-design-a-product-catalog-lookbook-in-one\">Paper Raven: How to Design a Product Catalog &amp; Lookbook in One<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Simply brilliant: Designer Sarah Brown\u2019s catalog for Niche lighting company brings its luxurious product photography to life on sumptuous uncoated paper. \u201cIf you have a good idea and believe in it and work hard, you can make anything happen.\u201d","protected":false},"author":8,"featured_media":975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bright Idea: Product Catalog Printing With Niche Lighting Studio<\/title>\n<meta name=\"description\" content=\"Tapped by 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