{"id":929,"date":"2018-12-27T13:45:22","date_gmt":"2018-12-27T18:45:22","guid":{"rendered":"https:\/\/blogprodproxy.wpengine.com\/?p=929"},"modified":"2025-10-09T13:34:45","modified_gmt":"2025-10-09T18:34:45","slug":"square-brochure-printing-how-a-retail-solution-pops-with-print","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/square-brochure-printing-how-a-retail-solution-pops-with-print","title":{"rendered":"Square Brochure Printing: How a Retail Solution Pops with Print"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Hannah Sandberg is an art director known for her visual storytelling. Over the years, she&#8217;s used her discerning eye for clients like Warby Parker, Color Wines and Workshop CA, designing everything from windows to websites. And now you can add a stand-out square brochure to that list.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Key Takeaways<\/h2> <ul> <li><span data-sheets-root=\"1\">Designer <a href=\"#step-by-step\">Hannah Sandberg created an 8\u201d x 8\u201d square tri-fold brochure to introduce Workshop CA\u2019s innovative cargo-bike retail concept.<\/a> The unique format delivered a high-impact, step-by-step narrative that mirrored the product\u2019s modern simplicity and practical appeal.<\/span><\/li> <li><span data-sheets-root=\"1\">Choosing square over traditional dimensions helped the piece stand out at trade shows, turning it into a tactile, memorable marketing tool. <a href=\"#branding-squared\">Printed on 100# coated matte stock via Smartpress, the brochure elevated the brand<\/a> and helped generate buzz around a fresh retail concept.<\/span><\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/workshop_square_brochures.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=329e97c664400bb58018032cc08fed08\" alt=\"Two square brochures overlapping each other, showing custom mobile retail shops.\" data-recalc-dims=\"1\" \/><\/div><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/workshop_accordion.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=afc1a44ccda6b34d223f5b5e79c38663\" alt=\"Two hands holding an unfolded square brochure with marketing imagery and product information.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Tri Fold Brochure Layout<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--><!--block-empty--> <div class=\"row center-xs blockOffset-top-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Retail Marketing a la Cart<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Workshop CA is in the business of crafting mobile retail solutions. When they were ready to launch their new cargo-bike pop-up retail concept, they tapped Hannah to help.<\/p> <p>&nbsp;<\/p> <p>\u201cThey were headed to a trade show for mall kiosks and they needed something that they could hand out that wasn&#8217;t just a business card that could get lost,\u201d she explained. \u201cBut they also needed something that could introduce the brand since it was such a new idea and people here in the U.S. hadn\u2019t seen or experienced anything like it yet.\u201d<\/p> <p>&nbsp;<\/p> <p>\u201cAfter some back and forth, it came down to three things,\u201d she said. \u201cThey wanted it to have a wow factor, it clearly had to say new and different and had to be designed in such a way that made it easy to process and remember.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs blockOffset-bottom-sm\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/workshop_group.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=880c64c665c1e70b1929c5f07ae9f6bf\" alt=\"Five square brochures laying open and closed and overlapping each other.\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Pedaling the Concept With Custom Options<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>\u201cI remember the project being pretty rushed. Luckily they\u2019d just finished all of their product shots and had their website up and running so, the look was established and the content was ready,\u201d Hannah recalled.<\/p> <p>&nbsp;<\/p> <p>\u201cWhen it came to the <a href=\"\/\/smartpress.com\/offering\/brochure-printing\" target=\"_blank\" rel=\"noopener noreferrer\">brochure<\/a>, I knew I wanted to create something that functioned as well as the bike pop-up itself and reflected its attributes \u2013 its modernity, its sleekness, its inventiveness. I didn&#8217;t need a bunch of bright colors or a big poster or something like that to call attention to it.\u201d But getting there took some doing.<\/p> <p>&nbsp;<\/p> <p>Working with an online printer like Smartpress kept the process on track. Designing custom brochures is easy with an array of <a href=\"https:\/\/smartpress.com\/support\/product-resources\/brochure-folding-ideas\">folds<\/a>, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated and uncoated<\/a> <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">papers stock<\/a>s, different <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/text-weight-vs-cover-weight\">weights<\/a> and <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/uv-coating\">coatings<\/a> to finish the job.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Ready to Roll With Online Printing<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>\u201cI knew from the beginning that it needed to communicate as simply as possible that this is not just a bike. It&#8217;s not just a trailer. This is for retail. This is for you. And this is how easy it works,\u201d said Hannah.<\/p> <p>&nbsp;<\/p> <p>\u201cThat said, finding the right balance of text to design was tricky,\u201d Hannah continued. \u201cThe images gave us the wow factor but we didn&#8217;t want the purpose of the brochure &#8211; explaining to people what this product was and how it worked &#8211; to get lost.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/mobile_retail_booklet.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a016553ac385ab56c086039b11f3d1b8\" alt=\"Two hands unfolding a custom tri-fold brochure with images of mobile retail carts.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.6666666667%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Unique 8&#215;8 Square Brochure Format<\/p><\/figcaption><\/figure><\/div>  <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/mobile_retail_booklet_diagonal.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9bd4e65f5bfb0083968ca0afa4161758\" alt=\"A hand holding open a marketing brochure with information about custom mobile retail carts.\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<h2 id=\"step-by-step\">Square Brochures, Step by Step<\/h2>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>With Smartpress&#8217; online printing services as her disposal, the brochure printing process came swift. \u201cOnce I settled on the 8&#8243; x 8&#8243; tri-fold, everything seemed to come together,&#8221; Hannah said. &#8220;The step-by-step process of unfolding it was like unwrapping a gift. It gave me the step one, step two, step three framework I needed to make the piece work. It was like the best moment ever.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<div id=\"metaslider-id-944\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-944 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"Workshop CA\">\n    <div id=\"metaslider_container_944\">\n        <div id=\"metaslider_944\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-956 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-956\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/0006_2017-12-SP-Workshop-CA-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=77269f346b2a186297954c9c8a33300e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/0006_2017-12-SP-Workshop-CA-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=13ab8d6a7438f9263cf967ecc6135a0d\"   alt=\"Two hands holding a marketing brochure printed with Workshop CA and images of mobile retail shops on the front.\" class=\"slider-944 slide-956\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-958 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-958\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/0009_2017-12-SP-Workshop-CA-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=4dd54d29a3f98e6e6711b5965010f465\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/0009_2017-12-SP-Workshop-CA-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=8e3f41cb1971bca90365ae915f88ccc9\"   alt=\"Two hands holding a stack of fanned-out square brochures printed with Workshop CA on the cover.\" class=\"slider-944 slide-958\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-957 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-957\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/0008_2017-12-SP-Workshop-CA-High-Res.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=14e879a0a62ac32c10921495bf04c58f\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/0008_2017-12-SP-Workshop-CA-High-Res.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=f56302a5205ee5efc6427f999c2d268f\"   alt=\"Two hands holding open a tri-fold square brochure with images and details of mobile retails shops.\" class=\"slider-944 slide-957\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-954 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-954\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/2B8A0582_edit.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=08235f9b7f5c2e115e3b31a841eca134\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2018\/12\/2B8A0582_edit.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=85200f3f77ee59194df909ff8577be2c\"   alt=\"A square marketing brochure standing next to an unfolded brochure printed with Workshop CA.\" class=\"slider-944 slide-954\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs blockOffset-top-sm allowclickthru\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"branding-squared\">Branding Squared<\/h2> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cI couldn\u2019t wait to get the piece in my hands,\u201d she admitted. \u201cI knew making it square was the secret to making it stand out. I also knew by using the tri-fold it would work more like a step-by-step guide as it unfolded, giving people a reason to stick with it and learn how really cool the product was and could be for their business.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cAnd I was right,\u201d Hannah said. \u201cSpending the money on the square shape rather than the paper weight was the right call. The 100 lb. coated matte stock I picked looked sharp and felt substantial. The piece definitely got attention at the trade show. People responded well to the new product line and our piece and I think that was because they were both so unexpected.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><em><strong>Hint:<\/strong><\/em> You&#8217;ve seen how to succeed with a square brochure. Check out these other formats:<\/p>\n<ul>\n<li><a href=\"\/blog\/on-press\/stepped-accordion-fold-create-enviable-marketing-brochures\">Stepped Accordion Fold: Create Enviable Marketing Brochures<\/a><\/li>\n<li><a href=\"\/blog\/printspiration\/vibrant-brochure-reveals-agencys-evolved-branding\">Vibrant Brochure Printing: Revealing an Agency\u2019s Brand Evolution<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><!--\/block--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"When Workshop CA was ready to launch their line of cargo-bike pop-up retail carts, Art Director, Hannah Sandberg leaned on a square tri-fold as the framework for communicating the new concept in a step-by-step guide.","protected":false},"author":8,"featured_media":936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Square Brochure Printing: How a Retail Solution Pops with Print<\/title>\n<meta name=\"description\" content=\"Art director Hannah Sandberg is known for visual storytelling. 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