{"id":9049,"date":"2026-06-01T08:44:36","date_gmt":"2026-06-01T13:44:36","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=9049"},"modified":"2026-06-02T11:32:08","modified_gmt":"2026-06-02T16:32:08","slug":"psychology-of-physical-marketing-why-tangible-touchpoints-win","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/psychology-of-physical-marketing-why-tangible-touchpoints-win","title":{"rendered":"Psychology of Physical Marketing: Why Tangible Touchpoints Win"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>In a digital-first world, it\u2019s easy to assume screens are the future. Emails, display ads, social media and virtual events dominate the marketing landscape. (Not to mention all the ads and product placements on streaming TV.)<\/p> <p>&nbsp;<\/p> <p>And yet, physical marketing continues to outperform expectations in ways digital alone can\u2019t. Why? Because the human brain responds differently to physical experiences.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2026\/05\/Smartpress-Psychology-of-Physical-Marketing-June-2026.pdf\">Download the white paper here<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Key Takeaways<\/h2> <ul> <li><a href=\"#physical-marketing-commands-attention\">Tangible experiences capture attention and create memorable brand moments<\/a>.<\/li> <li><a href=\"#tangible-marketing-boosts-memory-trust-emotional-engagement\">Touch strengthens memory and trust<\/a>, leaving a lasting impression that builds credibility.<\/li> <li><a href=\"#amplify-impact-with-digital-integration\">Campaigns that integrate print and digital drive deeper engagement and measurable results<\/a>.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Why Print Sticks With People<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Touch, texture and tangible design don\u2019t just feel nice &#8211; they influence memory, attention, trust and emotion. For sales and marketing teams looking to stand out across the landscape of screens and scrolling, physical marketing has a cognitive advantage that\u2019s often overlooked.<\/p> <p>&nbsp;<\/p> <p>As a commercial printer, Smartpress continues to see clients leverage physical marketing in cooperation with digital campaigns. Here\u2019s why:<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2026\/05\/raised-foil-brochures_silver-gloss_handheld-interior-open_clover.jpg\" alt=\"Two hands holding a brochure printed with images of sustainable furniture.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Silver Gloss Raised Foil Brochure<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2026\/05\/foil-business-cards_3qtr-standing-side-by-side_tw-foil-business-card.jpg\" alt=\"Two business cards printed with rose gold foil and Threadwell branding.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Rose Gold Foil Business Card<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h3 id=\"physical-marketing-commands-attention\">1. Physical Marketing Commands Attention<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Think about your own experience: When was the last time a glossy, well-designed print piece came across your desk or arrived in your mailbox? It caused you to pause and take notice, didn\u2019t it?<\/p> <p>&nbsp;<\/p> <p>Physical materials like print assets, product samples or even branded swag capture attention in ways digital content often can\u2019t. Compare that to the digital ads you ignore or the emails you deleted and never read past the subject line.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Tactile interactions engage multiple senses at once. A sturdy, <a href=\"https:\/\/smartpress.com\/offering\/raised-foil-brochures\">textured brochure<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/foil-business-cards\">foil business card<\/a> is immediately more noticeable than another email in an inbox. The weight, feel and even sound of the <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">paper stock<\/a> can make audiences pause, interact and remember a brand longer.<\/p> <p>&nbsp;<\/p> <p>When talking with marketers, Smartpress encourages the use of physical materials as a pause point in a busy digital environment. Make them eye-catching, distinctive and impossible to ignore &#8211; because that\u2019s what they\u2019ll do for your brand.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/color-psychology-how-to-use-it-for-marketing-sales\">Go deeper with color psychology in marketing<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2026\/05\/DM-Hello-Health-0018-cropped.jpg\" alt=\"Two hands holding an appointment reminder direct mail card and envelope.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Direct Mail Card and Envelope<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2026\/05\/travel_direct-mail-saddle-stitch-booklet_1200x1200.jpg\" alt=\"A person sitting at a wooden table holding a printed booklet with Europe information.\"   \/><figcaption style=\"width: 100%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Catalog<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h3 id=\"tangible-marketing-boosts-memory-trust-emotional-engagement\">2. Tangible Marketing Boosts Memory, Trust &amp; Emotional Engagement<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>Based on Smartpress client feedback and campaign results, physical marketing doesn\u2019t just capture attention &#8211; it has a stickiness factor. People remember information up to 3x better when it\u2019s paired with a tactile experience. Your content becomes more persuasive. Brands leave a lasting impression.<\/p> <p>&nbsp;<\/p> <p>Tactile experiences also build trust. In B2B marketing, credibility matters. High-quality print materials signal professionalism and reliability, reinforcing the perception that your company pays attention to detail. The quality of your print materials should mirror the identity of your brand.<\/p> <p>&nbsp;<\/p> <p>Perhaps most importantly, physical marketing evokes emotion. <a href=\"https:\/\/smartpress.com\/shop\/direct-mail-printing\">Well-crafted mailers<\/a> or <a href=\"https:\/\/smartpress.com\/offering\/catalogs\">custom catalogs<\/a> can surprise and delight your clients, creating positive associations that digital touchpoints alone rarely achieve.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2026\/05\/qr-code_1280.jpg\" alt=\"A hand holding a phone showing a QR code and skip the line in white text.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h3 id=\"amplify-impact-with-digital-integration\">3. Amplify Impact with Digital Integration<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Print marketing isn\u2019t a replacement for digital &#8211; it works best as a complement. <a href=\"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\">QR codes<\/a> and personalized URLs bridge the gap between touch and tech, driving engagement and measurable outcomes.<\/p> <p>&nbsp;<\/p> <p>For marketers, this means integrating tangible touchpoints into existing campaigns. For example:<\/p> <ul> <li>Mail a high-quality <a href=\"https:\/\/smartpress.com\/blog\/on-press\/annual-report-printing-design-tips-for-your-year-in-review\">annual report<\/a>, paired with a follow-up email to drive downloads.<\/li> <li>Hand out a <a href=\"https:\/\/smartpress.com\/offering\/notebooks\">branded notebook<\/a> or gift at an event, and include a QR code linking to your website.<\/li> <li>Use printed guides or <a href=\"https:\/\/smartpress.com\/shop\/custom-booklets\">booklets<\/a> to reinforce webinar or conference content.<\/li> <li>A\/B test printed materials (varying images, content, QR codes) just as you would email subject lines or website landing pages.<\/li> <\/ul> <p>When the credibility and engagement of physical marketing combine with the convenience and measurability of digital, the result is a full-spectrum strategy that resonates more deeply.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2026\/05\/premium-mailing.jpg\" alt=\"Two hands holding a printed booklet in front of an open mailbox with a red flag.\"   \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h3>4. Actionable Steps for B2B Marketers<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>For marketers looking to apply the psychology of physical marketing, here\u2019s where Smartpress recommends starting:<\/p> <ul> <li>Audit your campaigns: Identify where digital touchpoints dominate, and look for opportunities to add tangible experiences.<\/li> <li>Prioritize personalization: Mailers, custom lookbooks or targeted promo items help recipients feel seen.<\/li> <li>Focus on quality: Invest in premium materials, finishes and thoughtful design to communicate professionalism and trust.<\/li> <li>Measure outcomes: A\/B test your print materials and track engagement through asset-specific promo codes or QR code usage.<\/li> <li>Create a mix: Pair high-touch items with scalable, cost-effective options to maximize ROI without overextending resources.<\/li> <\/ul> <p>Even small physical touches can have an outsized impact on how audiences perceive and engage with a brand. (Smartpress has received significant positive feedback about <a href=\"https:\/\/smartpress.com\/offering\/paper-sample-book\">free paper sample books<\/a> and sample kits, with these small touchpoints consistently prompting repeat client orders.)<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/a-guide-to-how-print-marketing-can-drive-more-sales\">Get our guide to how print marketing can boost your sales<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogprodproxy.wpengine.com\/wp-content\/uploads\/2026\/05\/2026-01-22-Education-Shoot-0163.jpg\" alt=\"Two hands holding a sticker postcard printed with Saint Anselm branding.\"   \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Sticker Postcard with Custom Shapes<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h3>5. Why It Works: The Science of Touch<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>At the end of the day, tactile marketing works because of how people are wired. Touch reinforces memory pathways, making it easier for audiences to recall your message later and fostering long-term brand awareness. It\u2019s a powerful, persuasive tool that influences decision-making.<\/p> <p>&nbsp;<\/p> <p>Based on Smartpress\u2019 experience, physical marketing materials translate directly into stronger relationships, better engagement and more meaningful conversions.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <h2>Print Your Physical Marketing with Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <\/span><\/p> <p>In a world flooded with digital noise, tangible touchpoints give brands an edge. There\u2019s a strategic advantage in real, printed pieces. And when you leverage the psychology of marketing behind it, you can build campaigns that are memorable, persuasive and effective.<\/p> <p>&nbsp;<\/p> <p>The power of touch is real &#8211; and measurable.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"In a digital-first world, it\u2019s easy to assume screens are the future. Emails, display ads, social media and virtual events dominate the marketing landscape. (Not to mention all the ads and product placements on streaming TV.) And yet, physical marketing continues to outperform expectations in ways digital alone can\u2019t. Why? Because the human brain responds differently to physical experiences.","protected":false},"author":8,"featured_media":9050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-9049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Psychology of Physical Marketing: Why Tangible Touchpoints Win<\/title>\n<meta name=\"description\" content=\"In a digital-first world, it\u2019s easy to assume screens are the future. And yet, physical marketing continues to perform. Let&#039;s see why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartpress.com\/blog\/features\/psychology-of-physical-marketing-why-tangible-touchpoints-win\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Psychology of Physical Marketing: Why Tangible Touchpoints Win\" \/>\n<meta property=\"og:description\" content=\"In a digital-first world, it\u2019s easy to assume screens are the future. And yet, physical marketing continues to perform. 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