{"id":8950,"date":"2026-04-27T09:21:06","date_gmt":"2026-04-27T14:21:06","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=8950"},"modified":"2026-04-28T14:36:54","modified_gmt":"2026-04-28T19:36:54","slug":"raised-foil-printing-texture-shine-serious-standout-power","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/on-press\/raised-foil-printing-texture-shine-serious-standout-power","title":{"rendered":"Raised Foil Printing: Texture, Shine, Serious Standout Power"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>The problem facing most marketing teams is how to get your assets to stand out. One way to dominate? Our newest specialty finish: raised foil printing. It\u2019s texture, it\u2019s shine, it\u2019s a sprinkle of marketing magic.<\/p> <p>&nbsp;<\/p> <p>Whether on campaign essentials like brochures and postcards or branded stationery like cards and invites, raised foil takes your messaging from flat to unforgettable.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/shop\/foil-printing#22241\">Explore all of Smartpress\u2019 raised foil print products<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Key Takeaways<\/h2> <ul> <li>Combining texture and shine, <a href=\"#why-raised-foil-is-a-marketing-power-move\">raised foil elevates brand perception, grabs attention and makes your marketing instantly more memorable<\/a>.<\/li> <li>From brochures and postcards to business cards, folders and branded stationery, <a href=\"#put-raised-foil-to-work\">raised foil adds polish to a breadth of print marketing materials<\/a>.<\/li> <li><a href=\"#dos-donts-of-raised-foil-design\">Stick with bold elements, simple accents and intentional placement<\/a>. Avoid overly intricate designs or full-coverage foil to keep everything crisp and impactful.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/RF-Group-All-No-Swatches-0052.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=fd380bd1fc7376eab637c75e6fa3c797\" alt=\"Five fanned out custom invitations printed with raised foil in red and gold.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>What is Raised Foil Printing?<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>With its tactile texture and glittering shine, raised foil puts the special in specialty finish. Unlike foil stamping, where the foil is simply pressed onto the paper, raised foil lays over the top of your print design. The result? A 3D-like texture that\u2019s much more memorable to your customers and a sophisticated shine that garners all the attention.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<div id=\"metaslider-id-8959\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-8959 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"New Slideshow\">\n    <div id=\"metaslider_container_8959\">\n        <div id=\"metaslider_8959\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-8973 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8973\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-cards_red_3qtr-standing-side-by-side_perenne.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=4661c51d717f7cb54506e58bee0cc4a4\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-cards_red_3qtr-standing-side-by-side_perenne.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e363ee007d7e96dec6de19b0d8c03fd5\"   alt=\"Two custom cards overlapping each other and printed with raised foil accents.\" class=\"slider-8959 slide-8973\" title=\"Red Raised Foil Card\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8975 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8975\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-cards_red_flat-lay-offset_perenne.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d1261179f396bc84033170e8209b11c7\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-cards_red_flat-lay-offset_perenne.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7404624bfea2348ce3296efd7a6aa897\"   alt=\"Two custom cards printed with a red background, onion graphic and raised foil.\" class=\"slider-8959 slide-8975\" title=\"Red Raised Foil Card\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8977 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8977\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-greeting-cards_blue_3qtr-standing-front_clear-stream.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3472572e8402425a11535c3151a7c0ee\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-greeting-cards_blue_3qtr-standing-front_clear-stream.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=7850e7df16a2e61af31201acb961b325\"   alt=\"A custom greeting card printed with a yellow and blue design with blue raised foil.\" class=\"slider-8959 slide-8977\" title=\"Blue Raised Foil Greeting Card\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8979 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8979\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-greeting-cards_blue_flat-lay-offset_clear-stream.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=e301b50a611b6f25278fd58c16df11b7\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-greeting-cards_blue_flat-lay-offset_clear-stream.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=06a10b2fb5f08d5fab0a00b0ce404e2f\"   alt=\"Two raised foil greeting cards printed in yellow and blue and blue foil.\" class=\"slider-8959 slide-8979\" title=\"Blue Raised Foil Greeting Card\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8983 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8983\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-invitations_gold-matte_3qtr-standing-side-by-side_form-craft.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d0a2380de1c1670a311fd1fbcbe48915\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-invitations_gold-matte_3qtr-standing-side-by-side_form-craft.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=36af4567aeab54105cee7e871f06bd31\"   alt=\"Two raised foil invitations overlapping each other and printed with gold foil accents.\" class=\"slider-8959 slide-8983\" title=\"Gold Matte Raised Foil Invitation\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8985 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8985\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-invitations_gold-matte_flat-lay-offset_form-craft.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=21a42648a6a675c8007673e93d6cf000\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-invitations_gold-matte_flat-lay-offset_form-craft.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=0de3a843e470354db1b5b98440492cb1\"   alt=\"Two event invitations printed with a blue, pale pink and gold raised foil design.\" class=\"slider-8959 slide-8985\" title=\"Gold Matte Raised Foil Invitation\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8987 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8987\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-pocket-folders_silver-matte_3qtr-standing-front_slow-burn.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=b4c07fb9689817083218c61c06e657bf\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-pocket-folders_silver-matte_3qtr-standing-front_slow-burn.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=4b6035bb8cb5247bd06ea4d954bbb14f\"   alt=\"A pocket folder standing open and printed with a light blue and silver raised foil design.\" class=\"slider-8959 slide-8987\" title=\"Silver Matte Raised Foil Pocket Folder\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8989 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8989\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-pocket-folders_silver-matte_flat-lay-interior-offset_slow-burn.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=d8161e48e0d8ebdfb861d4a9bd96b11c\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-pocket-folders_silver-matte_flat-lay-interior-offset_slow-burn.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=5d222e0b827f7e3f52b77029e78cff1a\"   alt=\"Two pocket folders printed with a light blue, black and silver raised foil design.\" class=\"slider-8959 slide-8989\" title=\"Silver Matte Raised Foil Pocket Folder\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8991 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8991\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-postcards_gold-gloss_3qtr-standing-side-by-side_bristle.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=364d7d01a2884fabec0f2f769af483cd\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-postcards_gold-gloss_3qtr-standing-side-by-side_bristle.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=d7d750613d51abb0ad201b996c9099ec\"   alt=\"Two foil postcards overlapping each other and printed with gold foil lettering.\" class=\"slider-8959 slide-8991\" title=\"Gold Gloss Raised Foil Postcard\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8993 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8993\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-postcards_gold-gloss_flat-lay-offset_bristle.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=2085bc3464954e23c6a3f81fdc6619a2\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-postcards_gold-gloss_flat-lay-offset_bristle.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9de50d09d96259e8cbaab738b666e893\"   alt=\"Two custom postcards printed with a black, yellow and gold raised foil design.\" class=\"slider-8959 slide-8993\" title=\"Gold Gloss Raised Foil Postcard\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8995 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8995\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-rack-cards_gold-matte_3qtr-standing-side-by-side_hitch.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=bea53781a333405a1fc1cdd8ccf9f824\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-rack-cards_gold-matte_3qtr-standing-side-by-side_hitch.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=9747534e4d6d9e2d64b0791fe611e5a3\"   alt=\"Two rack cards printed with a dark green and gold raised foil design.\" class=\"slider-8959 slide-8995\" title=\"Gold Matte Raised Foil Rack Card\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8997 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8997\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-rack-cards_gold-matte_flat-lay-offset_hitch.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=8f1d942aa58d1ec5c2b11d1c638a6fa7\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-rack-cards_gold-matte_flat-lay-offset_hitch.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e3b94b7a8813d5f91118c0183b4e0000\"   alt=\"Two custom rack cards printed with a dark green design and gold raised foil.\" class=\"slider-8959 slide-8997\" title=\"Gold Matte Raised Foil Rack Card\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8998 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8998\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-bookmarks_green_3qtr-standing-side-by-side_grains-truth.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=b6b1ecf8e9508fa448bfeb10fa8bd5c3\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-bookmarks_green_3qtr-standing-side-by-side_grains-truth.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=a0da9cfcec7d90eac908ce13b151cc46\"   alt=\"Two custom bookmarks printed with a black and white design and green raised foil.\" class=\"slider-8959 slide-8998\" title=\"Green Raised Foil Bookmark\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8999 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8999\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-bookmarks_green_flat-lay-offset_grains-truth.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a437d80cfc7049cb7670f64a7c1ff0ef\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-bookmarks_green_flat-lay-offset_grains-truth.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=b2be9b78924b115228abd49e2f8baaa3\"   alt=\"Two raised foil bookmarks overlapping each other and printed with green foil accents.\" class=\"slider-8959 slide-8999\" title=\"Green Raised Foil Bookmark\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-9000 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-9000\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-brochures_silver-gloss_3qtr-standing-front_clover.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=fe2bae19b726aa3133499b8531510556\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-brochures_silver-gloss_3qtr-standing-front_clover.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=e844a87f28a2d793b10dbd27f03fbd18\"   alt=\"A raised foil brochure standing open with silver raised foil accents on the front.\" class=\"slider-8959 slide-9000\" title=\"Silver Gloss Raised Foil Brochure\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-9001 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-9001\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-brochures_silver-gloss_3qtr-resting-interior-open_clover.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=a8bdcc4cc97581b3d04a4cdb28d27c8a\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-brochures_silver-gloss_3qtr-resting-interior-open_clover.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=25ca2fa0d09f9d40ba41806753ed31a0\"   alt=\"A raised foil brochure laying open with silver foil lettering and chair images.\" class=\"slider-8959 slide-9001\" title=\"Silver Gloss Raised Foil Brochure\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-9002 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-9002\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-business-cards_holographic_3qtr-standing-side-by-side_silla-movil.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=37ca587d8b6ad1cc75a847236c271d5e\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-business-cards_holographic_3qtr-standing-side-by-side_silla-movil.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=cb12d0bbaa5308ce41f3768d35015869\"   alt=\"Two business cards overlapping each other and printed with holographic raised foil.\" class=\"slider-8959 slide-9002\" title=\"Holographic Raised Foil Business Card\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-9003 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-9003\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-business-cards_holographic_flat-lay-offset_silla-movil.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=7b0e3e1db7707938b9e1c1858168a310\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-business-cards_holographic_flat-lay-offset_silla-movil.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=23fe1e0b05811b48abaaf13fa2a346ca\"   alt=\"Two custom business cards printed with a black background and holographic raised foil.\" class=\"slider-8959 slide-9003\" title=\"Holographic Raised Foil Business Card\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"why-raised-foil-is-a-marketing-power-move\">Why Raised Foil is a Marketing Power Move<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>So, why do you want to utilize foil printing on your marketing materials? One look at it, and the answer\u2019s obvious: to set yourself apart. Marketing is all about differentiating yourself in an ever-crowded market, whether it\u2019s business branding, product promotion or event advertising.<\/p> <p>&nbsp;<\/p> <p>Raised foil does that and more:<\/p> <ul> <li><strong>Sensory appeal:<\/strong> The raised texture combined with metallic shine creates a high-end feel that activates both sight and touch.<\/li> <li><strong>Elevated brand perception:<\/strong> Branding reflects your business, and a luxe finish like this says you\u2019re premium, professional and pay attention to detail.<\/li> <li><strong>See and be seen:<\/strong> The foil\u2019s lustrous appearance is an eye-catcher, ensuring your marketing materials stick out among the clutter.<\/li> <\/ul> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/a-guide-to-how-print-marketing-can-drive-more-sales\">See why print marketing is your gateway to boosted sales<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <h3 id=\"put-raised-foil-to-work\">Put Raised Foil to Work<\/h3> <p>You want to be strategic about your print marketing pieces and the placement of your raised foil on them. And that\u2019s the great thing about custom foil printing: You get to decide how and where to add it.<\/p> <p>&nbsp;<\/p> <p>Get your details to dazzle with a raised foil logo on <a href=\"https:\/\/smartpress.com\/offering\/raised-foil-business-cards\">business cards<\/a>, make a classy impression with accented designs on <a href=\"https:\/\/smartpress.com\/offering\/raised-foil-brochures\">foil brochures<\/a> or connect customers to promos with <a href=\"https:\/\/smartpress.com\/offering\/raised-foil-postcards\">foil printed postcards<\/a>.<\/p> <p>&nbsp;<\/p> <p>Give your brand the spotlight with a glittering logo at the center of <a href=\"https:\/\/smartpress.com\/offering\/raised-foil-pocket-folders\">foil printed pocket folders<\/a> or earn all the eye-catching attention with foil shining across <a href=\"https:\/\/smartpress.com\/offering\/raised-foil-rack-cards\">rack cards<\/a> in reception areas with high foot traffic.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <h3>Stationery that Speaks Volumes<\/h3> <p>Marketing extends beyond product advertisements, of course, so foil print extends to other branded assets, too. With its tangible elegance, raised foil gives your stationery a literal step up.<\/p> <p>&nbsp;<\/p> <p>Create connections that leap off the paper with <a href=\"https:\/\/smartpress.com\/offering\/raised-foil-cards\">foil cards<\/a> or send well wishes to employees and clients with custom <a href=\"https:\/\/smartpress.com\/offering\/raised-foil-greeting-cards\">foil greeting cards<\/a>. Design foil invitations to spark event excitement and make package inserts effortlessly interesting with <a href=\"https:\/\/smartpress.com\/offering\/raised-foil-bookmarks\">foiled bookmarks<\/a> that tell your brand story.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/custom-printing-why-smartpress-is-superior-for-modern-marketing\">Raised foil is just one of the ways we excel at custom printing. Here are six more<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/raised-foil-swatches_foil-color_handheld-fan.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=478f81768d4d68520f2ae59e4b1be60e\" alt=\"A hand holding eight pieces of white cardstock printed with eight different raised foil colors.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Customize Your Shine<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When you design and print your raised foil designs with Smartpress, you get flexible options that suit your branding, messaging and whatever creative whims you might have. The most important one? Foil color, of course.<\/p> <p>&nbsp;<\/p> <p>Opt for classic gold foil print or silver foil printing, both offered with a matte or gloss finish, or be a bit bolder with blue, green, red or holographic hues.<\/p> <p>&nbsp;<\/p> <p>Choose your own sizes, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/coated-paper-stocks-vs-uncoated-paper-stocks\">coated paper stocks<\/a>, double-sided printing, even rounded corners. Then add our velvety-smooth <a href=\"https:\/\/smartpress.com\/blog\/on-press\/soft-touch-laminate-a-premium-finish-with-a-velvet-feel\">Soft Touch laminate<\/a> for one more sensory element.<\/p> <p>&nbsp;<\/p> <p><em><strong>Hint:<\/strong><\/em> If you plan to write anything on your print pieces, <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">choose coated semigloss 1 side (C1S) paper stock<\/a>. Stick to Soft Touch on only one side, as well &#8211; <a href=\"https:\/\/smartpress.com\/blog\/features\/handwritten-notes-for-business-your-writing-utensil-guide-for-stocks-finishes\">it doesn\u2019t play well with writing utensils<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"dos-donts-of-raised-foil-design\">Do\u2019s &amp; Don\u2019ts of Raised Foil Design<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Before you embark on your own raised foil printing, there are things you should know &#8211; do\u2019s and don\u2019ts, if you will. Here\u2019s what we recommend:<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong><em>Do<\/em> design raised foil with:<\/strong><\/p> <ul> <li>A bold logo or large typography. Use it to draw the viewer&#8217;s eye to certain elements on your print piece.<\/li> <li>A simple pattern is a great way to create an accent with raised foil. Choose a pattern that isn\u2019t too intricate so the shine really gets the spotlight (thick, bold elements work best).<\/li> <li>Raised foil can also be used to accent an image. Choose a part of the image that shows something shiny to get the best effect (metal, tire rims, jewelry, even sunglasses).<\/li> <\/ul> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong><em>Don\u2019t<\/em> design raised foil with:<\/strong><\/p> <ul> <li>Super small typography or a highly intricate logo. Raised foil can fill in the small counters of letters, which can affect their legibility. Highly wrought patterns are also prone to filling in and can look messy.<\/li> <li>A full flood of raised foil. If you\u2019d like a full flood of shine over your entire design, we recommend simply adding a gloss laminate or high gloss coating.<\/li> <\/ul> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/raised-uv-printing-glossy-textured-ridiculously-good-looking\">Want the texture without the foil? Raised UV has you covered<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2026\/04\/RF-Group-All-No-Swatches-0027.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=9d1870e9e6780c79e6b244d1e8e83edc\" alt=\"Pocket folders, invitations and cards printed with various marketing designs and raised foil accents.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Elevate Your Raised Foil Printing with Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When you print with raised foil, you combine texture, shine and smart design to make your marketing stand out. From bold logos to eye-catching accents (and a foil printer who knows what they\u2019re doing, ahem Smartpress), it\u2019s easy to elevate your brand and leave a lasting impression. When your print marketing shines this bright, it\u2019s hard not to foil in love with it.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"The problem facing most marketing teams is how to get your assets to stand out. One way to dominate? Our newest specialty finish: raised foil printing. It\u2019s texture, it\u2019s shine, it\u2019s a sprinkle of marketing magic. Whether on campaign essentials like brochures and postcards or branded stationery like cards and invites, raised foil takes your messaging from flat to unforgettable.","protected":false},"author":8,"featured_media":8952,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-8950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raised Foil Printing: Texture, Shine, Serious Standout Power<\/title>\n<meta name=\"description\" content=\"How do you get your marketing to stand out? 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