{"id":8733,"date":"2025-11-17T09:59:20","date_gmt":"2025-11-17T14:59:20","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=8733"},"modified":"2025-12-04T12:14:02","modified_gmt":"2025-12-04T17:14:02","slug":"print-a-catalog-drive-real-results-a-smartpress-case-study","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/print-a-catalog-drive-real-results-a-smartpress-case-study","title":{"rendered":"Print a Catalog, Drive Real Results: A Smartpress Case Study"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Your business has a lot of products and services to offer. But how do you show it all off? How do you communicate your capabilities to your customers? The answer is simple: Print a catalog.<\/p> <p>&nbsp;<\/p> <p>It\u2019s advice we had to take ourselves. When our Smartpress Sales team needed a comprehensive marketing asset to share with clients, we turned to catalogs to highlight the breadth of our offerings. See how it became a source of education and engagement &#8211; and why you\u2019ll want one for your own business.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/offering\/catalogs\">Explore our catalog printing options<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Key Takeaways<\/h2> <ul> <li><a href=\"#why-print-a-catalog\">Smartpress used catalogs to showcase their full range of products and services, address gaps in customer knowledge and create meaningful, tactile brand experiences<\/a> that stand out from digital-only marketing.<\/li> <li><a href=\"#how-to-print-a-catalog-that-stands-out\">Thoughtful layout, premium printing options and digital integration turned a single catalog into a multi-channel marketing asset<\/a> that drives engagement and inspires new client projects.<\/li> <li><a href=\"#one-catalog-boosted-metrics-across-the-board\">The catalog boosted sales metrics, increased customer interaction and strengthened brand credibility<\/a>, proving that print, when executed strategically, remains a powerful tool in a digital-first world.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><iframe class=\"fp-iframe\" style=\"border: 1px solid lightgray; width: 100%; height: 598px;\" src=\"https:\/\/heyzine.com\/flip-book\/0cf294cf7c.html\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<div id=\"metaslider-id-8734\" style=\"width: 100%;\" class=\"ml-slider-3-62-0 metaslider metaslider-flex metaslider-8734 ml-slider ml-slider-lightbox-1-12-0 ari-fancy-lightbox-1-3-8 ms-theme-default nav-hidden\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"New Slideshow\">\n    <div id=\"metaslider_container_8734\">\n        <div id=\"metaslider_8734\">\n            <ul aria-live=\"polite\" class=\"slides\">\n                <li style=\"display: none; width: 100%;\" class=\"slide-8738 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8738\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/P1000024.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=449d75434d6c3b3a01bd8430be8154a2\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/P1000024.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=766b67703d8d097998a67459adb903ce\"   alt=\"\" class=\"slider-8734 slide-8738\" title=\"Lisa Middleton, Marketing Director\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8739 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8739\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/P1000047.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=eafe4d2bfb936a5ac36517dd930ed305\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/P1000047.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=fc5f19ae97bb5206b1e076c98fd1cd2c\"   alt=\"\" class=\"slider-8734 slide-8739\" title=\"Adam Breiter, Director of Sales and Customer Experience\" data-recalc-dims=\"1\" \/><\/a><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-8740 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-8740\"><a href=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/P1000075.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&s=3045f8b1d0581a1aeb0245f041fa7f27\" target=\"_self\" class=\"fb-link ari-fancybox\" data-fancybox-group=\"gallery\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/P1000075.jpg?auto=format%2Ccompress&fit=crop&h=500&ixlib=php-3.3.0&w=500&s=434ec1c8a5f71f4f817676c388c8be92\"   alt=\"\" class=\"slider-8734 slide-8740\" title=\"Ferenc Andahazy, Creative Director\" data-recalc-dims=\"1\" \/><\/a><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Our Sales Team Loves Print<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>With a wealth of print knowledge and the ability to personalize each customer interaction, our Sales team is at the heart of Smartpress. Living and breathing print, each team member approaches every customer exchange with genuine care and nerd-level expertise that can\u2019t be beat.<\/p> <p>&nbsp;<\/p> <p>They understand what printing solutions make the most sense and how to guide clients toward the results they\u2019re aiming for. So when they said there was an opportunity to capitalize on, we listened.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p>&#8220;<span style=\"font-weight: 400;\">We wanted clients to know that we can be their one-stop print shop, rather than having multiple print vendors.<\/span>&#8221;<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Challenges That Led to a Catalog<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Our Sales team builds relationships with clients day in and day out, and in all those exchanges, they noticed two recurring challenges:<\/p> <ol> <li><strong>Lack of knowledge:<\/strong> Our customers didn\u2019t know about all of Smartpress\u2019 custom printing products and capabilities.<\/li> <li><strong>Not enough communication:<\/strong> We weren\u2019t chatting, emailing, calling or video consulting enough with our customers, which we know can improve their print know-how and boost our metrics.<\/li> <\/ol> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>The print marketing asset that could tackle both challenges? A print catalog. Adam Breiter, our director of sales and customer experience, had high hopes:<\/p> <p>&nbsp;<\/p> <p>\u201cIt was really about sparking awareness of our full product capabilities. Our customers often start with one need but may not be aware of our full offerings,\u201d he said. \u201cWe wanted them to know that we can be their one-stop print shop, rather than having multiple print vendors.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/a-guide-to-how-print-marketing-can-drive-more-sales\">See how print marketing can drive more sales for your business<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/SPDC-Catalog-0130.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1869de745827a6d05fe85752b0e8f993\" alt=\"Two hands flipping through a print catalog printed with images of spiral coil booklets and other print products.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Direct Mail Perfect Bound Booklet: 80# Coated Matte White Cover with 100# Coated Matte White Text Interior and flat matte UV coating on exterior, 6 x 9&#8243;<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p>&#8220;<span style=\"font-weight: 400;\">This print initiative remarkably enhanced the effectiveness of our emails, social media and digital marketing campaigns.<\/span>&#8221;<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"why-print-a-catalog\">Why Print a Catalog<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Whether you\u2019re printing a business catalog or promotional product catalogs, the format gives you plenty of space to tell your story &#8211; any story &#8211; in an accessible, familiar way.<\/p> <p>&nbsp;<\/p> <p>\u201cWe print a lot of great projects for our clients, so it was time to show them some of our own work,\u201d said Breiter. \u201cThis catalog took Smartpress from their monitor to their hands. Instead of scrolling and clicking, clients could flip through pages and be inspired for their next project.\u201d<\/p> <p>&nbsp;<\/p> <p>That whole \u201cgetting away from scrolling\u201d vibe was key. It\u2019s the physical nature of the thing that makes the most impact (ahem, aside from our premium online printing skills).<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cUnlike emails and digital ads, a catalog sticks around &#8211; on desks, coffee tables, even conference rooms. It cuts through the noise and makes your business look serious and credible,\u201d said Marketing Director Lisa Middleton. \u201cAnd here\u2019s the magic: people love flipping through them. A tactile experience is the smartest way to get noticed, remembered and connected.\u201d<\/p> <p>&nbsp;<\/p> <p>Of course, we created <a href=\"https:\/\/heyzine.com\/flip-book\/0cf294cf7c.html#page\/1\" target=\"_blank\" rel=\"noopener\">a digital version of our catalog<\/a>, too. A marketing strategy that integrates both print and digital is a strong one. \u201cWith QR codes, catalogs are the perfect bridge back to your online store,\u201d said Middleton. \u201cThis print initiative remarkably enhanced the effectiveness of our emails, social media and digital marketing campaigns.\u201d<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/catalog-printing-how-to-choose-the-right-format-for-your-business\">Explore our catalog formats for your next campaign<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/SPDC-Catalog-0152.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=d12dfb30b8b760417fa8c9ea555e8f3e\" alt=\"Two hands holding four catalogs fanned out above two more laying open with vibrant imagery.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"how-to-print-a-catalog-that-stands-out\">How to Print a Catalog that Stands Out<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Multiple Smartpress teams came together to create our catalog. From designing and printing to catalog marketing and implementation, it was the definition of a joint effort (teamwork is one of our company values, after all).<\/p> <p>&nbsp;<\/p> <p>See how our Marketing team strategized the promotional side of things and how our Creative team designed an effective layout (and how you can, too).<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>How to Build a Marketing Strategy for Product Catalogs<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>If there\u2019s one thing we know about marketing campaigns, it\u2019s that they need to be thoughtful with messaging, channels and audiences outlined. And a marketing catalog campaign is no different.<\/p> <p>&nbsp;<\/p> <p>\u201cI first needed to understand Sales\u2019 goal for the catalog: to open our clients\u2019 eyes to all the things we print that could help drive success for their companies,\u201d said Middleton. \u201cThen I crafted a creative brief for our Design team that listed the key products and their unique selling propositions, our specialty print capabilities and exclusive services our competitors don\u2019t offer &#8211; all the things that differentiate us and make us the premium printer in the industry.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-left-sm\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/P1000067.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=277da1ef49e8eaae5d48bef04cb96e6d\" alt=\"A person in a production facility holding a Smartpress custom catalog printed with a quote from a customer.\"   data-recalc-dims=\"1\" \/><\/div><\/p> <p><div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md raisedRight\"><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/SPDC-Catalog-0005-edit2.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=744df950e2eae4df3cf3539b6df2acee\" alt=\"\" data-recalc-dims=\"1\" \/><\/div><\/p> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h4>4 Marketing Tactics for Successful Catalog Campaigns<\/h4> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Using the catalog to bridge the gap between \u201cthe tangible experience and digital convenience,\u201d Middleton employed four marketing tactics:<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p><strong>1. Be authentic:<\/strong> \u201cWe wanted to make our catalog personable, so we sprinkled in quotes from our clients and a powerful statement from our CEO that encompasses Smartpress\u2019 culture and mission.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>2. <a href=\"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\">Utilize QR codes<\/a>:<\/strong> \u201cBy adding QR codes, we brought engaging components of our website to customers\u2019 fingertips. They can easily watch behind-the-scenes footage of our printing process, view a demonstration of our brochure folds, navigate to our homepage, even schedule a video consultation.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p><strong>3. Leverage mail services:<\/strong> \u201cWe <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/list-processing\">uploaded a segmented list<\/a> of our existing customer base and our Mail team did their thing. The Sales team also helped me <a href=\"https:\/\/smartpress.com\/support\/direct-mail\/purchasing-a-mailing-list\">purchase a list of potential new clients<\/a> who fit target demographics across the U.S. Our Sales and Mailing teams took care of everything, no worries whatsoever. (And they do the same for our clients each and every day. It\u2019s super easy because they take care of it all.)\u201d<\/p> <p>&nbsp;<\/p> <p><strong>4. Create Omnichannel Integration:<\/strong> \u201cTo amplify the impact of our printed catalog, we layered in an email journey. This integration of print and digital turned a single touchpoint into an omnichannel experience that extended the reach of the print piece and pulled customers deeper into our brand.&#8221;<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/SPDC-Catalog-0020.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=577be1400271eef866afe3f69b296262\" alt=\"A printed catalog laying open and showing images of business cards and appointment reminder cards.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Catalog Design with a Premium Feel<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>When you decide to print a catalog with Smartpress, you have a lot of custom printing options, including a crucial one: <a href=\"https:\/\/smartpress.com\/support\/product-resources\/how-to-choose-the-right-book-binding\">types of binding<\/a>. We skipped a classic saddle stitch and bypassed the utilitarian wire bound, opting instead for the clean, professional perfect bound. For Creative Director Ferenc Andahazy, that choice was deliberate.<\/p> <p>&nbsp;<\/p> <p>\u201cWe decided to go rogue and use a <a href=\"https:\/\/smartpress.com\/offering\/perfect-bound-book\">perfect bound booklet<\/a> because of the amount of content we wanted to include &#8211; we like pictures, alright! Our final layout featured prominent images that take up a lot of visual real estate compared to plain text, but we felt it was worth it because of how impactful they were.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Another thing that clinched it for the perfect binding? Page count. \u201cA saddle stitch booklet can hold a max of 48 pages, less if you want it to lay flatter. With our copy and images, we more than doubled that. A perfect bound can accommodate lots of pages and is generally considered a more premium product. All this made it a great fit for the brand quality we wanted to convey.\u201d<\/p> <p>&nbsp;<\/p> <p>As a premium catalog printer (among other marketing assets), we know the importance of customizing your catalog, so we make it easy with tons of paper stocks, paper weights, specialty finishes for your cover, even printing on the spine.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><a href=\"https:\/\/smartpress.com\/support\/product-faq\/booklet-printing-faq\">Have questions about our catalog printing services? Check out the FAQ<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p>&#8220;<span style=\"font-weight: 400;\">It\u2019s a real example of exactly the kind of product and quality our customers can expect to get when they print with us.<\/span>&#8221;<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h4>3 Design Tips for Easy Catalog Printing Online<\/h4> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>When it comes to designing a catalog, Andahazy stressed the significance of letting your goals guide you: \u201cYour catalog should reflect your brand positively, communicate your products and services clearly and stand out amidst the sea of other mail your audience receives on a regular basis.\u201d<\/p> <p>&nbsp;<\/p> <p>After he selected our catalog format, Andahazy\u2019s design process went like this:<\/p> <ol> <li><strong>Focus on the cover:<\/strong> \u201cIt needed to be impactful, memorable and instantly recognizable as the Smartpress brand. We selected familiar imagery that we\u2019ve used on our website and in past campaigns, and Senior Designer Nate Johannes paired that with a full flood of our signature Smartpress blue.\u201d<\/li> <li><strong>Play with interior layouts:<\/strong> \u201cNate created a variety of layouts focused on making our large amount of content simple to browse and easy to understand. He designed the category pages in a blue flood so readers who were scanning could find products quickly. He also created different spreads with grid layouts that combined clean typography with a variety of image areas.\u201d<\/li> <li><strong>Highlight your strengths:<\/strong> \u201cAt Smartpress, we have a big product image library, so we leaned into it. We selected images for the products that showed them in context, highlighted their key features and emphasized our print quality.\u201d<\/li> <\/ol> <p>&nbsp;<\/p> <p>And while the catalog was created to boost various metrics, the ultimate goal was to produce something we\u2019re proud of, too. \u201cIt\u2019s a real example of exactly the kind of product and quality our customers can expect to get when they print at Smartpress,\u201d said Andahazy. \u201cWe make it easy for any company or creative to execute a project like this with simple online ordering and expert service.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/SPDC-Catalog-0157.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1d076290d81654198bbcd7e7910e8339\" alt=\"A collection of marketing catalogs lined up in three rows and printed with Smartpress imagery and branding.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"one-catalog-boosted-metrics-across-the-board\">One Catalog Boosted Metrics Across the Board<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>So after all that strategizing and designing, did print catalogs pay off for us? Yes, and Breiter\u2019s seen the proof: \u201cWe\u2019re seeing increased purchasing behavior from users who received a physical catalog. Additionally, the follow-up emails corresponding to this program have achieved our highest reply rate to date, indicating strong engagement.\u201d<\/p> <p>&nbsp;<\/p> <p>Breiter also said the catalog provided some much-needed inspiration: \u201cIt sparked ideas for new print projects for our clients, and a couple even requested the specific details of our catalog&#8217;s specifications (to potentially send their own).\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>The catalog was also a success from a marketing perspective, with Middleton seeing a plethora of positive metrics:<\/p> <ul> <li><strong>Engagement:<\/strong> \u201cThe follow-up emails the Marketing team sent to catalog recipients had higher-than-average click-to-open-rates.\u201d<\/li> <li><strong>Traffic:<\/strong> \u201cThe QR codes we incorporated into the catalog drove impressive new traffic to our site.\u201d<\/li> <li><strong>Time:<\/strong> \u201cWe\u2019re now including the digital copy in lots of our emails and social media. Nearly 1,200 people have already viewed it &#8211; and they\u2019re spending an average of 4.5 minutes reading it, so we know they\u2019re loving it!\u201d<\/li> <\/ul> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/11\/P1000073.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=1d1b58a10edcab6a81605dbbebbca68e\" alt=\"A man in a production facility holding a blue Smartpress catalog out in front of him.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Print a Catalog for Your Business with Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Printing a catalog isn\u2019t just about showing products &#8211; it\u2019s about creating connections and driving results. \u201cPeople still enjoy a tangible piece. A printed catalog gives you a less distracting way to browse,\u201d said Breiter.<\/p> <p>&nbsp;<\/p> <p>By combining thoughtful design, premium printing and smart integration with digital channels, our catalog engaged customers, sparked new ideas and increased our metrics &#8211; just as we hoped it would.<\/p> <p>&nbsp;<\/p> <p>\u201cIn a digital world, it\u2019s more important than ever to provide your followers with a tangible brand artifact,\u201d concluded Andahazy. \u201cBy combining physical and digital touchpoints, you gain credibility and trust. Your brand instantly becomes more than a website.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Your business has a lot of products and services to offer. But how do you show it all off? How do you communicate your capabilities to your customers? The answer is simple: Print a catalog.","protected":false},"author":8,"featured_media":8741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Print a Catalog, Drive Real Results: A Smartpress Case Study<\/title>\n<meta name=\"description\" content=\"How do you show off products and communicate your capabilities to customers? Do what we did: Print a catalog. 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