{"id":8691,"date":"2025-10-20T08:39:48","date_gmt":"2025-10-20T13:39:48","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=8691"},"modified":"2025-12-04T12:14:50","modified_gmt":"2025-12-04T17:14:50","slug":"how-kitting-services-transformed-cable-bullets-print-process","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/printspiration\/how-kitting-services-transformed-cable-bullets-print-process","title":{"rendered":"How Kitting Services Transformed Cable Bullet\u2019s Print Process"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>Imagine this: You\u2019ve got really great print marketing materials that your clients actually use, but updating each asset and compiling them is really complex. Then you discover Smartpress\u2019 kitting services and everything changes (hint: for the better).<\/p> <p>&nbsp;<\/p> <p>Cable railing company <a href=\"https:\/\/www.cablebullet.com\/\" target=\"_blank\" rel=\"noopener\">Cable Bullet<\/a> found themselves in that exact scenario, with installation packets that needed differentiating and a whole host of print assets that needed assembling. See how we streamlined it all &#8211; and why you\u2019ll want to use kitting for your business, too.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/shop\/all\" rel=\"noopener\">Get started on your own print marketing assets<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Key Takeaways<\/h2> <ul> <li><a href=\"#how-cable-bullet's-print-marketing-kits-came-together\">Cable Bullet created branded folders and thoughtfully designed marketing pieces<\/a> to give their customers a clear, professional and confident installation journey.<\/li> <li><a href=\"#kitting-services-make-assembly-simple\">Smartpress\u2019 kitting services assembled Cable Bullet\u2019s many print pieces into ready-to-ship packets<\/a>, easing warehouse workload and ensuring every customer gets the right version every time.<\/li> <li>By pairing tactile, high-quality materials with Smartpress\u2019 services, <a href=\"#print-drives-measurable-results\">Cable Bullet boosted conversions and reinforced its premium brand<\/a> in a way digital assets alone could not.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/10\/2025-09-19-Cable-Bullet-0070.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c9fb05bf673a1f8e2e0ca3f88bb2b234\" alt=\"A man holding a branded folder full of coordinating print marketing assets.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Premium Design Meets Premium Print<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Cable Bullet manufactures everything their clients need to install railing systems in and around their homes and work environments.<\/p> <p>&nbsp;<\/p> <p>\u201cCable Bullet is a design-forward cable railing company specializing in premium cable railing systems,\u201d said Sales &amp; Marketing Manager Julia Koorey. \u201cOur patented tensioning technology simplifies installation, while maintaining a clean, minimalist aesthetic. Engineered for durability and ease of use, Cable Bullet systems combine precision craftsmanship with architectural elegance.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>As for the actual installation, that\u2019s done by Cable Bullet\u2019s clients themselves. And as you might have guessed, it requires a lot of instruction and guidance, which is where print comes in.<\/p> <p>&nbsp;<\/p> <p>\u201cOur goal is to create a delightful experience for our customers, from shopping to installation to the memories they\u2019ll make on their new deck,\u201d said Marketing Coordinator Sophia Hostetler. \u201cHaving beautiful, quality, helpful content in their hands along the way makes our job so much easier.\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>How to Improve the Customer Experience<br \/> with Print Marketing<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Cable Bullet\u2019s product is so hands-on, it\u2019s no surprise that they turn to a similarly tactile marketing tool like custom printing. But it\u2019s not without its challenges. Here are three they were up against:<\/p> <p>&nbsp;<\/p> <p><strong>1. How to differentiate product lines via clearly defined kits?<\/strong><br \/> \u201cWe offer four main product lines, [and] these kits contain installation instructions for each line that include all the tools the customer needs to install their railing,\u201d said Hostetler.<\/p> <p>&nbsp;<\/p> <p><strong>2. How to distribute the kits to their customers?<\/strong><br \/> \u201cGetting this knowledge into the customer\u2019s hands is the tricky part,\u201d said Hostetler. \u201cWe can write all the specifications, product features and helpful content that we want on our online product pages, but that doesn\u2019t help anyone if our customers don\u2019t actually read it.\u201d<\/p> <p>&nbsp;<\/p> <p><strong>3. How to efficiently compile the kits and all the resources they include?<\/strong><br \/> \u201cWe were concerned about the complexity of our folders and the burden they would put on our processors\u2019 time,\u201d said Hostetler. \u201cEnsuring the most recent versions of each document were used, every item was included, the folders were assembled neatly and correctly, keeping track of reorder points and finding storage space for dozens of items was a headache we wanted to avoid.\u201d<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/10\/2025-09-18-Cable-Bullet-Phone-Ninja-0137.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bae3b16fce6e7516938a5df5bbfb86cc\" alt=\"Two hands holding a green marketing folder full of matching printed assets.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"how-cable-bullet's-print-marketing-kits-came-together\">How Cable Bullet\u2019s Print Marketing Kits Came Together<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>The Cable Bullet team turned to Smartpress for our print assets and services to face these challenges. From the folders that were perfect for the job to the whole host of print marketing materials inside them, plus the convenient kitting services that put it all together, Smartpress\u2019 premium online printing was the solution Cable Bullet was looking for.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/a-guide-to-how-print-marketing-can-drive-more-sales\">Get tips on how print marketing can drive more sales with our guide<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p>&#8220;<span style=\"font-weight: 400;\">The branded folder is unique and something we&#8217;ve not seen before<\/span>.&#8221;<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/10\/2025-09-19-Cable-Bullet-0022.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=a6ab717b5d3ee1a16951b40efc9b6eb9\" alt=\"A man holding a green pocket folder printed with Cable Bullet branding.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Branded Folder C1S 14pt, 19&#215;25.6&#8243; with soft touch coating on exterior<\/p><\/figcaption><\/figure>  <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3><a href=\"https:\/\/smartpress.com\/offering\/branded-folders\">Branded Folders<\/a> Make a Standout Impression<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>In any marketing scenario, presentation is key, and that was certainly true for Cable Bullet\u2019s kits. To present professional, organized materials, they chose branded folders. Not just any ol\u2019 pocket folders, these custom folders feature a large gusseted pocket and fold-out flap for a touch of the unexpected.<\/p> <p>&nbsp;<\/p> <p>\u201cCable Bullet is a premium brand, and we always want to present a premium image with the format and finish of our sales and marketing materials. The branded folder is unique and something we&#8217;ve not seen before,\u201d said Contract Creative Director Aaron Winey.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>\u201cBeing different, even in small ways, is often the key to presenting a memorable brand. These unique folders allow us to present ourselves in a more distinctive way and hopefully make a lasting impression with our customers.\u201d<\/p> <p>&nbsp;<\/p> <p>They offer plenty of space for you to show off your brand and fit seamlessly into our kitting fulfillment services (more on that later).<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50-image --><div class=\"row center-xs blockOffset-bottom-sm\"><div class=\"col-xs-12 col-sm-10 col-md-10\"><div class=\"row center-xs\"><\/span><\/p> <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-top-sm blockOffset-right-sm raisedLeft\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/10\/2025-09-19-Cable-Bullet-0130.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=179b856d5f0d3fb5f0fa8a95d8a972b4\" alt=\"Two hands holding six railing installation guides fanned out on a wooden table.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.71875%;\" class=\"wp-caption alignleft\"><p class=\"wp-caption-text\">Saddle Stitch Booklets: 100# Coated Matte White Text Exterior with 80# Coated Matte White Text Interior Pages, 8.5 x 11&#8243;<\/p><\/figcaption><\/figure><\/div>  <div class=\"col-xs-12 col-sm-6 no-pad blockOffset-bottom-md\"><figure class=\"figureContainer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/10\/2025-09-18-Cable-Bullet-Phone-Ninja-0238.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=c26237cf7a92456f49792e95ced92581\" alt=\"A hand holding a business card printed with a QR code for railing install instructions.\"   data-recalc-dims=\"1\" \/><figcaption style=\"width: 66.640625%;\" class=\"wp-caption alignright\"><p class=\"wp-caption-text\">Business Card: 100# Coated Matte White Cover, 3.5 x 2&#8243;<\/p><\/figcaption><\/figure><\/div>  <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>What\u2019s Inside: Print Assets Customers Use<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>So, what\u2019s inside these essential folders? Oh, just everything a Cable Bullet customer needs to install their new railing quickly and easily. No pressure, right? Since Cable Bullet\u2019s products feature many components shipped in separate boxes, the stakes were high for these print resources to be clear, concise and convenient to hang on to.<\/p> <p>&nbsp;<\/p> <p>From <a href=\"https:\/\/smartpress.com\/offering\/rack-cards\">rack cards<\/a> to guide customers through the process to installation <a href=\"https:\/\/smartpress.com\/offering\/saddle-stitch-booklet-printing\">booklets<\/a> detailing each step, plus care and maintenance <a href=\"https:\/\/smartpress.com\/offering\/brochure-printing\">brochures<\/a> and <a href=\"https:\/\/smartpress.com\/shop\/business-card-printing\">business cards<\/a>, these print materials created a branded, cohesive experience for customers.<\/p> <p>&nbsp;<\/p> <p>\u201cHaving complete, professionally printed instructions helps solidify in our customer\u2019s mind that they made the right choice by choosing our product and gives them confidence that they can install it themselves,\u201d said Hostetler.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Utilizing all Smartpress\u2019 online printing services have to offer, the Cable Bullet team was able to pick and choose <a href=\"https:\/\/smartpress.com\/support\/stocks-substrates\/small-format-paper-stocks\">premium paper stocks<\/a>, <a href=\"https:\/\/smartpress.com\/support\/specialty-features\">specialty coatings and finishes<\/a>, sizes and quantities to suit their project &#8211; not to mention our <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quote option for super specific needs<\/a>. This customizing freedom also led them to make deliberate design choices, like adding <a href=\"https:\/\/smartpress.com\/blog\/features\/scan-plan-7-ingenious-ways-to-use-qr-codes-for-marketing\">QR codes<\/a> for digital backups:<\/p> <p>&nbsp;<\/p> <p>\u201cWe included a QR code for easy access to these guides for customers who may need to share them with their contractor (if they choose to use one) or who need to print out additional copies,\u201d said Hostetler.<\/p> <p>&nbsp;<\/p> <p>Talk about covering all the bases.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p>&#8220;<span style=\"font-weight: 400;\">Having these kits come pre-assembled and always consistent takes a huge burden off of our warehouse team<\/span>.&#8221;<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/10\/2025-09-18-Cable-Bullet-Phone-Ninja-0168.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=4ae4778a31f40ac31aa0ff11d1c45f91\" alt=\"A man and woman in a Smartpress production facility kitting together marketing folders.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3 id=\"kitting-services-make-assembly-simple\">Kitting Services Make Assembly Simple<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>Having the right print materials is one thing, but putting them together is a whole different ballgame. The print solution that did all this putting together? Kitting and assembly done by yours truly. Smartpress saved Cable Bullet time, money, and frankly, the hassle of having to compile each folder themselves. With a folder for each product series and multiple pieces specific to each one, kitting was a no-brainer.<\/p> <p>&nbsp;<\/p> <p>\u201cWe were very excited when we learned that Smartpress offered kitting services. Having these kits come pre-assembled and always consistent takes a huge burden off of our warehouse team [and] we save hours of our processors\u2019 time,\u201d said Hostetler.<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Not only do we compile your kits together (whether they\u2019re product samples, sales kits, subscription boxes, whatever), we also do the stuff you really don\u2019t want to or have the time for, like applying labels, wafer seals and more.<\/p> <p>&nbsp;<\/p> <p>\u201cIt\u2019s also reassuring to know that as our instructions are updated, we\u2019ll always have the most recent version included in the packet without the headache of keeping everything straight on our shelves,\u201d said Hostetler. \u201cAll our shipping team needs to do is grab the folder and put it in the box &#8211; one step and done!\u201d<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p><a href=\"https:\/\/smartpress.com\/blog\/features\/what-is-kitting-a-time-saving-solution-for-your-marketing-assets\">Dive even deeper: What is Kitting? A Time-Saving Solution for Your Marketing Assets<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img decoding=\"async\" class=\"\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/10\/2025-09-19-Cable-Bullet-0151_1920x1080.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=2fba5af3b0fe322eb74ec41a37e81fc5\" alt=\"\" data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"print-drives-measurable-results\">Print Drives Measurable Results<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <p>The result of all this high-quality print collateral and custom kitting services? Boosted metrics for Cable Bullet and a better experience for their customers.<\/p> <p>&nbsp;<\/p> <p>\u201cPrint assets are essential in our business,\u201d said Hostetler. \u201cGiving an engaging, informative physical experience is the best way to make sure the customer is happy, avoids frustration and loves their new railing and the process of installing it.\u201d<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <p>Knowing their customer wants and utilizes print is also a big part of Cable Bullet\u2019s success (they\u2019ve seen a 360% conversion rate increase through their free sample program alone). It\u2019s all the reassurance they need that print still works in a digital world.<\/p> <p>&nbsp;<\/p> <p>\u201cPrint materials are easily accessible by people of all ages and don&#8217;t require downloading an app or accessing a website,\u201d said Winey. \u201cThis ease of access and reliability is especially important when customers need access to instructions on job sites where internet connection may not be reliable and using devices may not be convenient.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>\u201cThe high-quality look and feel of our printed materials help us differentiate our company &#8211; digital materials tend to look and feel the same &#8211; and present our brand as premium and trustworthy.\u201d<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Save Time &amp; Resources with Kitting Services at Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>With the help of Smartpress, Cable Bullet was able to create their own print marketing success story &#8211; and you can, too. Whether you need a whole print suite full of brochures, booklets, signage and packaging, or you\u2019re in the market for tools and solutions like kitting and assembly services, we\u2019re the online printer for the job.<\/p> <p>&nbsp;<\/p> <p>\u201cWe\u2019ve been delighted with the quality of the items we order through Smartpress, from the paper stocks to color matching to trimming to finishing options,\u201d said Hostetler. \u201cI know exactly how much something is going to cost before I begin, [so] we can design to specs that are within our budget without having to make revisions later. Smartpress does it all and does it all well.\u201d<\/p> <p>&nbsp;<\/p> <p>Another satisfied client and another win for print.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"Imagine this: You\u2019ve got really great print marketing materials that your clients actually use, but updating each asset and compiling them is really complex. Then you discover Smartpress\u2019 kitting services and everything changes (hint: for the better).\r\n","protected":false},"author":8,"featured_media":8702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Kitting Services Transformed Cable Bullet\u2019s Print Process<\/title>\n<meta name=\"description\" content=\"Have marketing assets that need updating and compiling? 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