{"id":7835,"date":"2025-06-12T13:47:38","date_gmt":"2025-06-12T18:47:38","guid":{"rendered":"https:\/\/smartpress.com\/blog\/?p=7835"},"modified":"2025-08-21T11:09:35","modified_gmt":"2025-08-21T16:09:35","slug":"what-is-kitting-a-time-saving-solution-for-your-marketing-assets","status":"publish","type":"post","link":"https:\/\/smartpress.com\/blog\/features\/what-is-kitting-a-time-saving-solution-for-your-marketing-assets","title":{"rendered":"What is Kitting? A Time-Saving Solution for Your Marketing Assets"},"content":{"rendered":"<!--the_content--><!--block-empty--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-6\"> <p>As a business owner or marketer, you\u2019ve probably found yourself with multiple assets that need to be arranged or assembled in a nice, neat package and no time (or desire) to do it yourself. At Smartpress, we call that kitting. But what is kitting?<\/p> <p>&nbsp;<\/p> <p>In short, it\u2019s a time-saving solution that streamlines execution for you and your business. And you\u2019ll find that, at Smartpress, it includes way more than putting things together in a box.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/kitting-services\"><span style=\"font-weight: 400;\">Get in the ins and outs of kitting services at Smartpress<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Key Takeaways<\/h2> <ul> <li><a href=\"#what-is-kitting\">Kitting involves grouping, assembling, packaging and shipping various items together in one unit<\/a>, and can even include envelope insertion, belly banding and securing hardware.<\/li> <li><a href=\"#different-types-of-kitting-and-assembly-services\">Examples of our kitting and fulfillment services<\/a> include compiling sales and media kits, hand-collating training binders and storing inventory until you\u2019re ready to use it.<\/li> <li><a href=\"#how-to-add-kitting-services-to-your-order\">Add kitting services to your Smartpress order<\/a> by contacting your sales rep or <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">submitting a Custom Quote<\/a> with your kitting request.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style> <div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/4YjkE9PuStw\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"what-is-kitting\">What is Kitting?<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Our kitting solutions involve assembling various print items or promotional products, packaging them and then shipping them together in one unit. That unit could be a box, a binder, a pocket folder, you name it.<\/p> <p>&nbsp;<\/p> <p>Also known as bundling, kitting saves you time and money because Smartpress does all the processing and assembling for you, which is a huge win if you have a large distribution list of customers, event attendees or conference contacts.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"different-types-of-kitting-and-assembly-services\">Different Types of Kitting and Assembly Services<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>For a premium online printer like Smartpress, kitting services can be broken down into two categories: kitting and assembly. And no matter what you\u2019re putting together, we can create the right kitting solution for you.<\/p> <p>&nbsp;<\/p> <p>Still not sure what we mean? Here are some ideas for how you can use kitting, whether you\u2019re a marketing agency, small business, enterprise or nonprofit.<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/blog\/on-press\/roll-end-boxes-print-your-own-custom-product-packaging\">Sending product samples? Here\u2019s your inspo for a totally branded unboxing<\/a>.<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cWe can add promotional products to kits, along with your printed material, to create a stunning presentation!&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <!--block: 50-50 --><div class=\"row center-xs\" ><div class=\"col-xs-12 col-sm-10 col-md-8\"><div class=\"row\"> <div class=\"col-xs-12 col-sm-6\"><!--[col]--><\/span><\/p> <h3>Kitting Ideas for Marketing<\/h3> <p>Great marketing campaigns often include kitting and packaging your collateral together. Here are some ways kitting and marketing work together:<\/p> <ul> <li>Compile updated marketing materials and send them to your various locations.<\/li> <li>Send seasonal promotions and print collateral to your clients and customers.<\/li> <li>Distribute your print and promo products to the new locations you\u2019re opening (we can accommodate 10+ locations at a time).<\/li> <li>Compile sales tool kits or media kits in one box. Think a brochure, window cling and branded merchandise all in one.<\/li> <li>Invite new clients into your brand culture with welcome kits full of samples and branded swag.<\/li> <\/ul> <p>\u201cOur favorite kits to assemble use specialty boxes with lids and fun packaging materials like crinkle paper,\u201d said Paul Swanson, Smartpress\u2019 online production manager. \u201cFeel free to send us your promotional products like water bottles or office supplies that we can add to these kits, along with your printed material to create a stunning presentation for your clients!\u201d<\/p> <p>&nbsp;<\/p> <p>(<strong>Hint:<\/strong> <a href=\"https:\/\/smartpress.com\/shop\/promotional-products\">Order your promotional products and branded apparel right here at Smartpress<\/a>.)<\/p> <!--[\/col]--><\/div> <div class=\"col-xs-12 col-sm-6\"><!--[col]--> <h3>Kitting Ideas for Businesses<\/h3> <p>What is kitting? Well, it\u2019s fulfilling, too. For businesses and corporations of all kinds, fulfillment kitting services can be a big help. How? Just think of all the components to your kitting job. Maybe it\u2019s promo products and apparel, maybe it\u2019s print collateral, maybe it\u2019s both. Now think of where you\u2019re going to store all those items until it\u2019s time to use them. Yep, Smartpress will do that for you, too:<\/p> <ul> <li>We kit your items together and store them until you\u2019re ready for us to send them. This is especially helpful if you have multiple locations and multiple people placing orders for your kits.<\/li> <li>We can compile and\/or <a href=\"https:\/\/smartpress.com\/support\/printing-basics\/collated-vs-uncollated\">collate<\/a> your training and on-boarding documents into binders and manuals for employees and staff. Welcome kits make an awesome first impression for new team members!<\/li> <li>We can also handle intricate projects, like hand-inserting for custom cards and envelopes you send out for employee anniversaries or holidays.<\/li> <\/ul> <p>And if your kit is complex, we welcome the challenge: \u201cSome of the tricky ones have many unique parts that require a deeper level of attention to keep them in order,\u201d said Swanson. \u201cThese projects can get so large that we need to rearrange the department to fit everything into one big assembly line.\u201d<\/p> <p>&nbsp;<\/p> <p><a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/kitting-vs-split-shipping\">Find out how kitting is different from split-shipping<\/a>.<\/p> <!--[\/col]--><\/div> <\/div><\/div><\/div> <!--\/block--><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs pullQuote\"> <div class=\"col-xs-12 col-sm-11 col-md-10\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10\"> <\/span><\/p> <p><span style=\"font-weight: 400;\">\u201cThese projects can get so large that we need to rearrange the department to fit everything into one big assembly line.&#8221;<\/span><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2025\/06\/0032_2022-02-02-Production_small.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=bc72044ce1ac414563c01be0e0190d27\" alt=\"A smiling woman and man in a Smartpress production facility putting booklets into boxes.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h3>Assembly Ideas that Bring Your Kit Together<\/h3> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>As we\u2019ve mentioned, kitting isn\u2019t just about putting items into a package &#8211; at least, not at Smartpress. We provide kitting and assembly solutions you probably wouldn\u2019t think of and do it in ways you probably couldn\u2019t imagine: \u201cWe do a lot of hand-assembly tasks that are not able to be done by machines,\u201d said Swanson.<\/p> <p>&nbsp;<\/p> <p>Tasks like this:<\/p> <ul> <li>Hand-folding specialty brochures, taping tuck boxes and adding snap rings to sets of flashcards.<\/li> <li>Hand-collating everything a machine can\u2019t &#8211; <a href=\"https:\/\/smartpress.com\/blog\/features\/why-were-different-see-smartpress-brilliant-print-process\">it\u2019s real people doing real work<\/a>.<\/li> <li>Adding belly bands to sets of printed products.<\/li> <li>Adding binding hardware to projects.<\/li> <li>Applying glue dots to reply envelopes.<\/li> <li>Applying double-sided tape to posters for easy application.<\/li> <li>Applying labels or sticker barcodes to <a href=\"https:\/\/smartpress.com\/support\/specialty-features\/shrink-wrapping\">shrink wrapped<\/a> packages for resale.<\/li> <\/ul> <\/div> <\/div> <\/div> <\/div><!--block-empty--> <!--graybar--><div class=\"ltGrayBkgd-md\"><\/div><!--\/graybar--> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/smartpressblog.imgix.net\/wp-content\/uploads\/2023\/06\/Print-Process-Sales-Amanda.jpg?auto=format%2Ccompress&ixlib=php-3.3.0&w=900&s=3461dafa36b985b402e6782169d94de1\" alt=\"A smiling blonde woman in an office cubicle waving and wearing a blue Smartpress T-shirt.\"   data-recalc-dims=\"1\" \/><\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2 id=\"how-to-add-kitting-services-to-your-order\">How to Add Kitting Services to Your Order<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>Now that you know what it is, how do you get it? You can add kitting services to your online printing order at Smartpress in two ways:<\/p> <ol> <li>Contact your Smartpress sales representative for a <a href=\"https:\/\/smartpress.com\/pages\/custom-quote\">Custom Quote<\/a>.<\/li> <li>Submit a Custom Quote with your kitting request.<\/li> <\/ol> <p>When you go the Custom Quote route, you\u2019ll experience the personalized, white-glove service Smartpress is known for, plus products printed (and assembled!) with premium quality. What more could you want?<\/p> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <h2>Compile Your Assets with Kitting at Smartpress<\/h2> <\/div> <\/div> <\/div> <\/div> <!--block--><div class=\"row center-xs\"><div class=\"col-xs-12 col-sm-8\"><div class=\"row\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><!--\/block--> <div class=\"row center-xs\"> <div class=\"col-xs-12 col-sm-11 col-md-8\"> <div class=\"row end-xs\"> <div class=\"col-xs-12 col-sm-10 col-md-8\"> <p>So, what is kitting? Now you know it\u2019s all about grouping, packaging and shipping your promo products and print assets together. You also know it includes a lot of hand-assembly tasks, like folding, belly banding, securing hardware and applying labels. And it can also involve Smartpress storing your inventory until you need it. All things that your business, enterprise or nonprofit can use to save time, money and stress.<\/p> <p>&nbsp;<\/p> <p>Treat yourself and your brand to convenience at the highest level with <a href=\"https:\/\/smartpress.com\/support\/ordering-shipping\/kitting-services\">kitting services<\/a> from Smartpress.<\/p> <\/div> <\/div> <\/div> <\/div><!--block-empty--><!--\/the_content-->","protected":false},"excerpt":{"rendered":"As a business owner or marketer, you\u2019ve probably found yourself with multiple assets that need to be arranged or assembled in a nice, neat package and no time (or desire) to do it yourself. At Smartpress, we call that kitting. But what is kitting?\r\n","protected":false},"author":8,"featured_media":7843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-7835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Kitting? A Time-Saving Solution for Your Marketing Assets<\/title>\n<meta name=\"description\" content=\"What is kitting? 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